Quest Diagnostics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Quest Diagnostics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Quest Diagnostics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quest Diagnostics to benchmark its business & performance as compared to the competitors and industry. As of 2020, Quest Diagnostics is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Quest Diagnostics competitors and includes Quest Diagnostics target market, segmentation, positioning & Unique Selling Proposition (USP).

Quest Diagnostics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Quest Diagnostics Brand Analysis
Parent Company

Quest Diagnostics Incorporated

Category

Clinical Laboratory services

Sector

Pharma and Healthcare

Tagline/ Slogan

The patient comes first

USP

Diagnostic testing services for cancer, cardiovascular disease, infectious disease and neurological disorders

Quest Diagnostics STP
Quest Diagnostics Segmentation

Therapy, Disorder, Demographics, Life Style Disorders

Quest Diagnostics Target Market

Middle aged middle-class and upper class patients as well as leading doctors

Quest Diagnostics Positioning

Trusted leader in many therapeutic areas like cancer and cardiovascular disorders

Quest Diagnostics SWOT Analysis
Quest Diagnostics Strengths

Below are the Strengths in the SWOT Analysis of Quest Diagnostics:

1. Operating more than 2200 patient serve centres in countries like US, UK, Mexico, Brazil, Puerto Rico with a laboratory in India

2. Engages medical and scientific staff of more than 700 M.D.s and Ph.D.s and overall workforce of 45,000 employees.

3. Serves about half of the physicians and hospitals in the U.S.

4. Strong logistics capabilities - 3,000 courier vehicles and 20 aircraft

5. Named to Fortune Magazine's 2015 "World's Most Admired Companies" list in the Health Care industry category of "Pharmacy and Other Services

6. A history of successful acquisitions made it stronger

7. Over 40,000+ people are employed

Quest Diagnostics Weaknesses

Here are the weaknesses in the Quest Diagnostics SWOT Analysis:

1. Intense competition means limited market share growth
2. Large number of employees are needed in this sector which escalates operating costs

Quest Diagnostics Opportunities

Following are the Opportunities in Quest Diagnostics SWOT Analysis:

1. Developing Markets like India, China and other Apac nations

2. Horizontal expansion into new therapeutic areas

3. More strategic acquisitions to extend expertise globally

Quest Diagnostics Threats

The threats in the SWOT Analysis of Quest Diagnostics are as mentioned:

1. Government owned Labs offer cheaper diagnostics

2. Changes in healthcare policy framework of different countries

Quest Diagnostics Competition
Competitors

Below are the top 3 Quest Diagnostics competitors:

1. American Esoteric Laboratories
2. Labcorp
3. Sysmex Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Quest Diagnostics. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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