Quest Diagnostics SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 4543

SWOT analysis of Quest Diagnostics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Quest Diagnostics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Quest Diagnostics to benchmark its business & performance as compared to the competitors and industry. Quest Diagnostics is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Quest Diagnostics competitors and elaborates Quest Diagnostics market segmentation, target group, positioning & Unique Selling Proposition (USP).

Quest Diagnostics SWOT, Competitors, Marketing STP & Brand analysis Table
Quest Diagnostics Brand Analysis
Parent Company

Quest Diagnostics Incorporated


Clinical Laboratory services


Pharma and Healthcare

Tagline/ Slogan

The patient comes first


Diagnostic testing services for cancer, cardiovascular disease, infectious disease and neurological disorders

Quest Diagnostics STP

Therapy, Disorder, Demographics, Life Style Disorders

Target Group

Middle aged middle-class and upper class patients as well as leading doctors


Trusted leader in many therapeutic areas like cancer and cardiovascular disorders

Quest Diagnostics SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Quest Diagnostics. Strengths are:

1. Operating more than 2200 patient serve centres in countries like US, UK, Mexico, Brazil, Puerto Rico with a laboratory in India

2. Engages medical and scientific staff of more than 700 M.D.s and Ph.D.s and overall workforce of 45,000 employees.

3. Serves about half of the physicians and hospitals in the U.S.

4. Strong logistics capabilities - 3,000 courier vehicles and 20 aircraft

5. Named to Fortune Magazine's 2015 "World's Most Admired Companies" list in the Health Care industry category of "Pharmacy and Other Services

6. A history of successful acquisitions made it stronger

7. Over 40,000+ people are employed


Here are the weaknesses in the Quest Diagnostics SWOT Analysis:

1. Intense competition means limited market share growth
2. Large number of employees are needed in this sector which escalates operating costs


Following are the Opportunities in Quest Diagnostics SWOT Analysis:

1. Developing Markets like India, China and other Apac nations

2. Horizontal expansion into new therapeutic areas

3. More strategic acquisitions to extend expertise globally


The threats in the SWOT Analysis of Quest Diagnostics are as mentioned:

1. Government owned Labs offer cheaper diagnostics

2. Changes in healthcare policy framework of different countries

Quest Diagnostics Competition

Below are the top 3 Quest Diagnostics competitors:

1. American Esoteric Laboratories
2. Labcorp
3. Sysmex Corporation

The brandguide table above concludes the Quest Diagnostics SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Quest Diagnostics. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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