Quest Diagnostics SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2770
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SWOT Analysis of Quest Diagnostics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quest Diagnostics

Parent Company

Quest Diagnostics Incorporated

Category

Clinical Laboratory services

Sector

Pharma and Healthcare

Tagline/ Slogan

The patient comes first

USP

Diagnostic testing services for cancer, cardiovascular disease, infectious disease and neurological disorders

Quest Diagnostics STP

Segment

Therapy, Disorder, Demographics, Life Style Disorders

Target Group

Middle aged middle-class and upper class patients as well as leading doctors

Positioning

Trusted leader in many therapeutic areas like cancer and cardiovascular disorders

Quest Diagnostics SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Quest Diagnostics :

1. Operating more than 2200 patient serve centres in countries like US, UK, Mexico, Brazil, Puerto Rico with a laboratory in India

2. Engages medical and scientific staff of more than 700 M.D.s and Ph.D.s and overall workforce of 45,000 employees.

3. Serves about half of the physicians and hospitals in the U.S.

4. Strong logistics capabilities - 3,000 courier vehicles and 20 aircraft

5. Named to Fortune Magazine's 2015 "World's Most Admired Companies" list in the Health Care industry category of "Pharmacy and Other Services

6. A history of successful acquisitions made it stronger

7. Over 40,000+ people are employed

Weaknesses

1. Intense competition means limited market share growth
2. Large number of employees are needed in this sector which escalates operating costs

Opportunities

1. Developing Markets like India, China and other Apac nations

2. Horizontal expansion into new therapeutic areas

3. More strategic acquisitions to extend expertise globally

Threats

1. Government owned Labs offer cheaper diagnostics

2. Changes in healthcare policy framework of different countries

Quest Diagnostics Competition

Competitors

Below are the 3 main Quest Diagnostics competitors :

1. American Esoteric Laboratories
2. Labcorp
3. Sysmex Corporation


The brandguide table above concludes the Quest Diagnostics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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