Quest Diagnostics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Quest Diagnostics Incorporated

Clinical Laboratory services

Pharma and Healthcare

The patient comes first

Diagnostic testing services for cancer, cardiovascular disease, infectious disease and neurological disorders

Therapy, Disorder, Demographics, Life Style Disorders

Middle aged middle-class and upper class patients as well as leading doctors

Trusted leader in many therapeutic areas like cancer and cardiovascular disorders

Below are the Strengths in the SWOT Analysis of Quest Diagnostics:

1. Operating more than 2200 patient serve centres in countries like US, UK, Mexico, Brazil, Puerto Rico with a laboratory in India

2. Engages medical and scientific staff of more than 700 M.D.s and Ph.D.s and overall workforce of 45,000 employees.

3. Serves about half of the physicians and hospitals in the U.S.

4. Strong logistics capabilities - 3,000 courier vehicles and 20 aircraft

5. Named to Fortune Magazine's 2015 "World's Most Admired Companies" list in the Health Care industry category of "Pharmacy and Other Services

6. A history of successful acquisitions made it stronger

7. Over 40,000+ people are employed

Here are the weaknesses in the Quest Diagnostics SWOT Analysis:

1. Intense competition means limited market share growth
2. Large number of employees are needed in this sector which escalates operating costs

Following are the Opportunities in Quest Diagnostics SWOT Analysis:

1. Developing Markets like India, China and other Apac nations

2. Horizontal expansion into new therapeutic areas

3. More strategic acquisitions to extend expertise globally

The threats in the SWOT Analysis of Quest Diagnostics are as mentioned:

1. Government owned Labs offer cheaper diagnostics

2. Changes in healthcare policy framework of different countries

Below are the top 3 Quest Diagnostics competitors:

1. American Esoteric Laboratories
2. Labcorp
3. Sysmex Corporation