SWOT Analysis of Quest Diagnostics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Quest Diagnostics |
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Parent Company |
Quest Diagnostics Incorporated |
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Category |
Clinical Laboratory services |
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Sector |
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Tagline/ Slogan |
The patient comes first |
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USP |
Diagnostic testing services for cancer, cardiovascular disease, infectious disease and neurological disorders |
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Quest Diagnostics STP |
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Segment |
Therapy, Disorder, Demographics, Life Style Disorders |
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Target Group |
Middle aged middle-class and upper class patients as well as leading doctors |
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Positioning |
Trusted leader in many therapeutic areas like cancer and cardiovascular disorders |
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Quest Diagnostics SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Quest Diagnostics : 1. Operating more than 2200 patient serve centres in countries like US, UK, Mexico, Brazil, Puerto Rico with a laboratory in India 2. Engages medical and scientific staff of more than 700 M.D.s and Ph.D.s and overall workforce of 45,000 employees. 3. Serves about half of the physicians and hospitals in the U.S. 4. Strong logistics capabilities - 3,000 courier vehicles and 20 aircraft 5. Named to Fortune Magazine's 2015 "World's Most Admired Companies" list in the Health Care industry category of "Pharmacy and Other Services 6. A history of successful acquisitions made it stronger 7. Over 40,000+ people are employed |
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Weaknesses |
1. Intense competition means limited market share growth |
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Opportunities |
1. Developing Markets like India, China and other Apac nations 2. Horizontal expansion into new therapeutic areas 3. More strategic acquisitions to extend expertise globally |
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Threats |
1. Government owned Labs offer cheaper diagnostics 2. Changes in healthcare policy framework of different countries |
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Quest Diagnostics Competition |
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Competitors |
Below are the 3 main Quest Diagnostics competitors : 1. American Esoteric Laboratories |
The brandguide table above concludes the Quest Diagnostics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Quest Diagnostics. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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