Quest Diagnostics SWOT Analysis
Quest Diagnostics is one of the leading brands in the pharma and healthcare sector. Quest Diagnostics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Quest Diagnostics:
Quick Glance:
Quest Diagnostics Strengths
- Operating more than 2200 patient serve centres in countries like US, UK, Mexico, Brazil, Puerto Rico with a laboratory in India
- Engages medical and scientific staff of more than 700 M.D.s and Ph.D.s and overall workforce of 45,000 employees.
- Serves about half of the physicians and hospitals in the U.S.
- Strong logistics capabilities - 3,000 courier vehicles and 20 aircraft
- Named to Fortune Magazine's 2015 "World's Most Admired Companies" list in the Health Care industry category of "Pharmacy and Other Services
- A history of successful acquisitions made it stronger
- Over 40,000+ people are employed
Above are the strengths in the SWOT Analysis of Quest Diagnostics. The strengths of Quest Diagnostics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Quest Diagnostics Weaknesses
- Intense competition means limited market share growth
- Large number of employees are needed in this sector which escalates operating costs
These were the weaknesses in the Quest Diagnostics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Quest Diagnostics Opportunities
- Developing Markets like India, China and other Apac nations
- Horizontal expansion into new therapeutic areas
- More strategic acquisitions to extend expertise globally
Above we covered the opportunities in Quest Diagnostics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Quest Diagnostics Threats
- Government owned Labs offer cheaper diagnostics
- Changes in healthcare policy framework of different countries
The threats in the SWOT Analysis of Quest Diagnostics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Quest Diagnostics SWOT analysis.
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About Quest Diagnostics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Quest Diagnostics Overview | |
|---|---|
| Parent Company |
Quest Diagnostics Incorporated |
| Category |
Clinical Laboratory services |
| Sector | |
| Tagline/ Slogan |
The patient comes first |
| USP |
Diagnostic testing services for cancer, cardiovascular disease, infectious disease and neurological disorders |
| Quest Diagnostics STP | |
| Segmentation |
Therapy, Disorder, Demographics, Life Style Disorders |
| Target Market |
Middle aged middle-class and upper class patients as well as leading doctors |
| Positioning |
Trusted leader in many therapeutic areas like cancer and cardiovascular disorders |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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