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Smith and Nephew SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: March 13, 2023Read time:

Here is a detailed SWOT analysis of Smith and Nephew covering strengths, weaknesses, opportunities and threats.

Smith and Nephew Strengths

  1. Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care
  2. Consistent sales means a strong financial position
  3. Received awards for manufacturer of the year in 2007
  4. Strategy of consolidation and operational efficiency is well publicized
  5. Widespread operations and strong brand equity

Above are the strengths in the SWOT Analysis of Smith and Nephew. The strengths of Smith and Nephew looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Smith and Nephew Weaknesses

  1. Greater scope for improving brand visibility and brand recall
  2. Competition has diversified into different segments – hence have higher pricing power
  3. Low market capitalization compared to competitors

These were the weaknesses in the Smith and Nephew SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Smith and Nephew Opportunities

  1. Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources
  2. Build and create sustainable businesses in emerging markets
  3. Supplement organic growth through acquisitions

Above we covered the opportunities in Smith and Nephew SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Smith and Nephew Threats

  1. Controversies regarding allegations of corruptions against the US and German subsidiaries
  2. Risk of government interventions and economic pressures
  3. Need for continued investments in R&D might prove costly

The threats in the SWOT Analysis of Smith and Nephew are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Smith and Nephew SWOT analysis.

About Smith and Nephew

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Smith and Nephew Overview
Parent Company

Smith & Nephew


Health care


Pharma and Healthcare

Tagline/ Slogan

Leadership in worldwide healthcare


Strategy of researching, developing, manufacturing and marketing technically innovative and advanced medical devices

Smith and Nephew STP

Advanced wound management. Endoscopy and Orthopaedics

Target Market

Users of medical equipment in clinical therapy


Smith & Nephew is committed to helping people regain their lives by repairing and healing the human body.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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