Published in Pharma and Healthcare category by MBA Skool Team
Anthem Blue Cross and Blue Shield is one of the leading brands in the pharma and healthcare sector. Anthem Blue Cross and Blue Shield SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Anthem Blue Cross and Blue Shield:
Brand value of Anthem Inc. and Wellpoint health networks Inc. brought together
Diverse and broad portfolio of integrated health care plans and related services
Rapid expansion in last decade through merger and acquisition
Highly satisfied customers, positively reviewed and well rated
Above are the strengths in the SWOT Analysis of Anthem Blue Cross and Blue Shield. The strengths of Anthem Blue Cross and Blue Shield looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Anthem Blue Cross and Blue Shield Weaknesses
Has been in news for controversies especially in 2009 and 2010
Low interest rate scenario in the US hurts the profitability of insurers in the US
Unable to secure customer data from hackers, 37.5 million records were recently stolen from database
Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP
These were the weaknesses in the Anthem Blue Cross and Blue Shield SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Anthem Blue Cross and Blue Shield Opportunities
Further expansion by acquisitions to ensure complete range of managed healthcare services
Banking upon market leadership in US to expand into new markets
More product offering and services and trying to attain first mover advantage in certain segments
Above we covered the opportunities in Anthem Blue Cross and Blue Shield SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Anthem Blue Cross and Blue Shield Threats
Brand equity may be adversely affected by multiple controversies
Highly competitive market makes maintaining market share a major challenge
Threat of data breach may lead to apprehension in mind of consumers
The threats in the SWOT Analysis of Anthem Blue Cross and Blue Shield are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Anthem Blue Cross and Blue Shield SWOT analysis.
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About Anthem Blue Cross and Blue Shield
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Together, we are transforming health care with trusted and caring solutions
Focus on day-to-day execution and capitalizes on new opportunities to drive growth
Anthem Blue Cross and Blue Shield STP
Families and businesses
Health and specialty programs customized for each customer segments
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