Anthem Blue Cross and Blue Shield SWOT Analysis

Published in Pharma and Healthcare category by MBA Skool Team

Anthem Blue Cross and Blue Shield is one of the leading brands in the pharma and healthcare sector. Anthem Blue Cross and Blue Shield SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Anthem Blue Cross and Blue Shield:

Anthem Blue Cross and Blue Shield Strengths

  1. Brand value of Anthem Inc. and Wellpoint health networks Inc. brought together
  2. Diverse and broad portfolio of integrated health care plans and related services
  3. Rapid expansion in last decade through merger and acquisition
  4. Highly satisfied customers, positively reviewed and well rated

Above are the strengths in the SWOT Analysis of Anthem Blue Cross and Blue Shield. The strengths of Anthem Blue Cross and Blue Shield looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Anthem Blue Cross and Blue Shield Weaknesses

  1. Has been in news for controversies especially in 2009 and 2010
  2. Low interest rate scenario in the US hurts the profitability of insurers in the US
  3. Unable to secure customer data from hackers, 37.5 million records were recently stolen from database
  4. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP

These were the weaknesses in the Anthem Blue Cross and Blue Shield SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Anthem Blue Cross and Blue Shield Opportunities

  1. Further expansion by acquisitions to ensure complete range of managed healthcare services
  2. Banking upon market leadership in US to expand into new markets
  3. More product offering and services and trying to attain first mover advantage in certain segments

Above we covered the opportunities in Anthem Blue Cross and Blue Shield SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Anthem Blue Cross and Blue Shield Threats

  1. Brand equity may be adversely affected by multiple controversies
  2. Highly competitive market makes maintaining market share a major challenge
  3. Threat of data breach may lead to apprehension in mind of consumers

The threats in the SWOT Analysis of Anthem Blue Cross and Blue Shield are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Anthem Blue Cross and Blue Shield SWOT analysis.

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About Anthem Blue Cross and Blue Shield

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Anthem Blue Cross and Blue Shield Overview
Parent Company

Anthem Inc.

Category

Managed healthcare

Sector

Pharma and Healthcare

Tagline/ Slogan

Together, we are transforming health care with trusted and caring solutions

USP

Focus on day-to-day execution and capitalizes on new opportunities to drive growth

Anthem Blue Cross and Blue Shield STP
Segmentation

Health insurance

Target Market

Families and businesses

Positioning

Health and specialty programs customized for each customer segments


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Anthem Blue Cross and Blue Shield. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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