Optum SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 4737

SWOT analysis of Optum analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Optum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Optum to benchmark its business & performance as compared to the competitors and industry. Optum is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Optum competitors and elaborates Optum market segmentation, target group, positioning & Unique Selling Proposition (USP).

Optum SWOT, Competitors, Marketing STP & Brand analysis Table
Optum Brand Analysis
Parent Company

UnitedHealth Group Inc.


Health services and innovation company


Pharma and Healthcare

Tagline/ Slogan

Good for the system


The family of companies touches nearly every aspect of health care in the US

Optum STP

Health insurance and benefit plans , health care focused financial services

Target Group

Mainly large employer groups


Modern health care by combining data and analytics with technology and expertise

Optum SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Optum. Strengths are:

1. Its size and network is its biggest strength, it employed 94,000 across the globe
2. Together with its parent company UnitedHealth Group Inc. (UHG) it offers a spectrum of health products and services 
3. It takes advantage of the economies of scale and scope 
4. High barriers to entry in the health care industry is advantageous

5. Inorganic growth through strategic acquisitions e.g. XLHealth added 117,000 Medicare advantage members

6. Operations across North & South America, Europe, Asia Pacific and Middle East


Here are the weaknesses in the Optum SWOT Analysis:

1. Even though Optum is a market leader, the competitiveness of the industry is increasing every year
2. Significant level of indebtedness along with its parent UHG can hamper its operations as well as expansion plans
3. Due to the nature of the industry, litigations against the company will hamper the image of the company and the group


Following are the Opportunities in Optum SWOT Analysis:

1. With its major operations in US, there is still a huge scope of expansion with an estimated 42 million people uninsured
2. With a trend towards generic medicines, the overall cost can come down and increase profitability 
3. It can introduce newer products which target specific segment of people

4. Global expansion will help benefit the group in increasing its base of customers


The threats in the SWOT Analysis of Optum are as mentioned:

1. Regulatory environment is the biggest threat to its operations
2. With increasing technology, keeping pace with the advancements can be difficult and expensive
3. The negative publicity due to litigations is likely to affect private health insurance business

Optum Competition

Below are the top 3 Optum competitors:

1. CVS Health Corporation
2. Health Net, Inc.
3. Express Scripts Holding Company

The brandguide table above concludes the Optum SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Optum. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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