Cardinal Health SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cardinal Health analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cardinal Health SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cardinal Health to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cardinal Health is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cardinal Health competitors and includes Cardinal Health target market, segmentation, positioning & Unique Selling Proposition (USP).

Cardinal Health SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cardinal Health Brand Analysis
Parent Company

Cardinal Health

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Essential to care

USP

Cardinal health is world’s leading medical service provider which improves cost effectiveness of healthcare.

Cardinal Health STP
Cardinal Health Segmentation

Pharmaceutical distribution services

Cardinal Health Target Market

Pharmacies, hospitals & ambulatory service providers

Cardinal Health Positioning

Cardinal health acts as backend to healthcare service providing distribution services to pharmacies, hospitals, ambulatory units so that they can concentrate on providing top quality healthcare services to their patients.

Cardinal Health SWOT Analysis
Cardinal Health Strengths

Below are the Strengths in the SWOT Analysis of Cardinal Health:

1. Acquisition of some big companies means that they have considerable presence in oncology segment

2. innovative advertising solutions such as Pharmacy Health network

3. More than 30,000 well trained employees worldwide

4. Launch of Pyxis MedStation which helps in accurate monitoring of drug administration
5. Distribution of pharmaceuticals and medical products in over 60,000 locations

Cardinal Health Weaknesses

Here are the weaknesses in the Cardinal Health SWOT Analysis:

1. Medical segment of cardinal health has suffered from commodity
2. Company suffered negative image during DEA investigation of its painkiller drug Oxycodone

Cardinal Health Opportunities

Following are the Opportunities in Cardinal Health SWOT Analysis:

1. They have acquired Yong Yu in china which gives them considerable opportunities in emerging market & broadens their portfolio

2. Opportunity to improve footprint in independent pharmacy via acquisition of Kinray

3. Need to improve branding to survive in increasing competition

Cardinal Health Threats

The threats in the SWOT Analysis of Cardinal Health are as mentioned:

1.  Stringent regulation in healthcare industry

2.  Disruption of manufacturing supply chain due natural disasters

3.  Global economic slowdown

Cardinal Health Competition
Competitors

Below are the top 3 Cardinal Health competitors:

1. McKesson pharmaceutical
2. AmerisourceBergen
3. Owens & Minor Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cardinal Health. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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