Cardinal Health SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 5861

SWOT Analysis of Cardinal Health with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cardinal Health

Parent Company

Cardinal Health




Pharma and Healthcare

Tagline/ Slogan

Essential to care


Cardinal health is world’s leading medical service provider which improves cost effectiveness of healthcare.

Cardinal Health STP


Pharmaceutical distribution services

Target Group

Pharmacies, hospitals & ambulatory service providers


Cardinal health acts as backend to healthcare service providing distribution services to pharmacies, hospitals, ambulatory units so that they can concentrate on providing top quality healthcare services to their patients.

Cardinal Health SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cardinal Health :

1. Acquisition of some big companies means that they have considerable presence in oncology segment

2. innovative advertising solutions such as Pharmacy Health network

3. More than 30,000 well trained employees worldwide

4. Launch of Pyxis MedStation which helps in accurate monitoring of drug administration
5. Distribution of pharmaceuticals and medical products in over 60,000 locations


1. Medical segment of cardinal health has suffered from commodity
2. Company suffered negative image during DEA investigation of its painkiller drug Oxycodone


1. They have acquired Yong Yu in china which gives them considerable opportunities in emerging market & broadens their portfolio

2. Opportunity to improve footprint in independent pharmacy via acquisition of Kinray

3. Need to improve branding to survive in increasing competition


1.  Stringent regulation in healthcare industry

2.  Disruption of manufacturing supply chain due natural disasters

3.  Global economic slowdown

Cardinal Health Competition


Below are the 3 main Cardinal Health competitors :

1. McKesson pharmaceutical
2. AmerisourceBergen
3. Owens & Minor Inc.

The brandguide table above concludes the Cardinal Health SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Cardinal Health. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin