Cardinal Health SWOT Analysis
Cardinal Health is one of the leading brands in the pharma and healthcare sector. Cardinal Health SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cardinal Health:
Quick Glance:
Cardinal Health Strengths
- Acquisition of some big companies means that they have considerable presence in oncology segment
- innovative advertising solutions such as Pharmacy Health network
- More than 30,000 well trained employees worldwide
- Launch of Pyxis MedStation which helps in accurate monitoring of drug administration
- Distribution of pharmaceuticals and medical products in over 60,000 locations
Above are the strengths in the SWOT Analysis of Cardinal Health. The strengths of Cardinal Health looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cardinal Health Weaknesses
- Medical segment of cardinal health has suffered from commodity
- Company suffered negative image during DEA investigation of its painkiller drug Oxycodone
These were the weaknesses in the Cardinal Health SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cardinal Health Opportunities
- They have acquired Yong Yu in china which gives them considerable opportunities in emerging market & broadens their portfolio
- Opportunity to improve footprint in independent pharmacy via acquisition of Kinray
- Need to improve branding to survive in increasing competition
Above we covered the opportunities in Cardinal Health SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cardinal Health Threats
- Stringent regulation in healthcare industry
- Disruption of manufacturing supply chain due natural disasters
- Global economic slowdown
The threats in the SWOT Analysis of Cardinal Health are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cardinal Health SWOT analysis.
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About Cardinal Health
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cardinal Health Overview | |
|---|---|
| Parent Company |
Cardinal Health |
| Category |
Pharmaceutical |
| Sector | |
| Tagline/ Slogan |
Essential to care |
| USP |
Cardinal health is world’s leading medical service provider which improves cost effectiveness of healthcare. |
| Cardinal Health STP | |
| Segmentation |
Pharmaceutical distribution services |
| Target Market |
Pharmacies, hospitals & ambulatory service providers |
| Positioning |
Cardinal health acts as backend to healthcare service providing distribution services to pharmacies, hospitals, ambulatory units so that they can concentrate on providing top quality healthcare services to their patients. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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