Novo Nordisk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Novo Nordisk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Novo Nordisk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Novo Nordisk to benchmark its business & performance as compared to the competitors and industry. As of 2020, Novo Nordisk is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Novo Nordisk competitors and includes Novo Nordisk target market, segmentation, positioning & Unique Selling Proposition (USP).

Novo Nordisk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Novo Nordisk Brand Analysis
Parent Company

Novo Nordisk




Pharma and Healthcare

Tagline/ Slogan

Changing diabetes


It is leading healthcare company with experience in diabetes treatment &  considerable experience in other area also

Novo Nordisk STP
Novo Nordisk Segmentation

Diabetes, homeostasis management & hormone replacement therapy

Novo Nordisk Target Market

Endocrinologists, healthcare professionals providing treatment to patients suffering from diabetes  & other hormonal disorders

Novo Nordisk Positioning

Novo Nordisk is leading healthcare company with more than 89 years of experience in diabetes treatment.

Novo Nordisk SWOT Analysis
Novo Nordisk Strengths

Below are the Strengths in the SWOT Analysis of Novo Nordisk:

1. Deep knowledge about diabetes & experience in its treatment

2. Free cash flow can be used for expansion, acquisition or R&D

3. Around 33,000 well trained employees in 75 countries

4. Wide global footprint  (present in 190 countries)

5. great diversity in senior management teams which is requisite for growth
6. It was awarded as the most sustainable company in the world

Novo Nordisk Weaknesses

Here are the weaknesses in the Novo Nordisk SWOT Analysis:

1. Company suffered negative brand image due to its failure to provide information about side effects of Victoza.

2. Past legal actions have created negative image for company

Novo Nordisk Opportunities

Following are the Opportunities in Novo Nordisk SWOT Analysis:

1. Increasing prevalence of diabetes & other chronic ailments due to increasing urbanization & average life expectancy

2.  Biosimiler market has strong growth opportunities

3.  Growing numbers of health conscious people

Novo Nordisk Threats

The threats in the SWOT Analysis of Novo Nordisk are as mentioned:

1. Increasing public debt in European countries

2. Negative consequences of healthcare reforms in major markets

3. Stringent healthcare regulations

4. Increasing pressure in public spending on healthcare due to economic slowdown

Novo Nordisk Competition

Below are the top 4 Novo Nordisk competitors:

1. Eli Lilly
2. AstraZeneca

3. Biocon

4. Abbott Laboratories

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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