Novo Nordisk SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Novo Nordisk SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Novo Nordisk, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Novo Nordisk is one of the leading brands in the pharma and healthcare sector. The article below lists the Novo Nordisk SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Novo Nordisk

For Novo Nordisk, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Novo Nordisk Strengths

The strengths of Novo Nordisk looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Novo Nordisk :

1. Deep knowledge about diabetes & experience in its treatment

2. Free cash flow can be used for expansion, acquisition or R&D

3. Around 33,000 well trained employees in 75 countries

4. Wide global footprint  (present in 190 countries)

5. great diversity in senior management teams which is requisite for growth
6. It was awarded as the most sustainable company in the world

Novo Nordisk Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Novo Nordisk SWOT Analysis:

1. Company suffered negative brand image due to its failure to provide information about side effects of Victoza.

2. Past legal actions have created negative image for company

Read more about Novo Nordisk

Novo Nordisk Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Novo Nordisk SWOT Analysis:

1. Increasing prevalence of diabetes & other chronic ailments due to increasing urbanization & average life expectancy

2.  Biosimiler market has strong growth opportunities

3.  Growing numbers of health conscious people

Novo Nordisk Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Novo Nordisk are as mentioned:

1. Increasing public debt in European countries

2. Negative consequences of healthcare reforms in major markets

3. Stringent healthcare regulations

4. Increasing pressure in public spending on healthcare due to economic slowdown

Novo Nordisk Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Novo Nordisk:

1. Eli Lilly
2. AstraZeneca

3. Biocon

4. Abbott Laboratories

Hence this concludes the Novo Nordisk SWOT analysis.

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About Novo Nordisk

Novo Nordisk Overview
Parent Company

Novo Nordisk




Pharma and Healthcare

Tagline/ Slogan

Changing diabetes


It is leading healthcare company with experience in diabetes treatment &  considerable experience in other area also

Novo Nordisk STP

Diabetes, homeostasis management & hormone replacement therapy

Target Market

Endocrinologists, healthcare professionals providing treatment to patients suffering from diabetes  & other hormonal disorders


Novo Nordisk is leading healthcare company with more than 89 years of experience in diabetes treatment.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Novo Nordisk. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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