Published in Pharma and Healthcare category by MBA Skool Team
Novo Nordisk is one of the leading brands in the pharma and healthcare sector. Novo Nordisk SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Novo Nordisk:
Deep knowledge about diabetes & experience in its treatment
Free cash flow can be used for expansion, acquisition or R&D
Around 33,000 well trained employees in 75 countries
Wide global footprint(present in 190 countries)
great diversity in senior management teams which is requisite for growth
It was awarded as the most sustainable company in the world
Above are the strengths in the SWOT Analysis of Novo Nordisk. The strengths of Novo Nordisk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Novo Nordisk Weaknesses
Company suffered negative brand image due to its failure to provide information about side effects of Victoza.
Past legal actions have created negative image for company
These were the weaknesses in the Novo Nordisk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Endocrinologists, healthcare professionals providing treatment to patients suffering from diabetes & other hormonal disorders
Novo Nordisk is leading healthcare company with more than 89 years of experience in diabetes treatment.
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