Novo Nordisk SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 8395

SWOT Analysis of Novo Nordisk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Novo Nordisk

Parent Company

Novo Nordisk





Tagline/ Slogan

Changing diabetes


It is leading healthcare company with experience in diabetes treatment &  considerable experience in other area also



Diabetes, homeostasis management & hormone replacement therapy

Target Group

Endocrinologists, healthcare professionals providing treatment to patients suffering from diabetes  & other hormonal disorders


Novo Nordisk is leading healthcare company with more than 89 years of experience in diabetes treatment.

SWOT Analysis


1. Deep knowledge about diabetes & experience in its treatment

2. Free cash flow can be used for expansion, acquisition or R&D

3. Around 33,000 well trained employees in 75 countries

4. Wide global footprint  (present in 190 countries)

5. great diversity in senior management teams which is requisite for growth
6. It was awarded as the most sustainable company in the world


1. Company suffered negative brand image due to its failure to provide information about side effects of Victoza.

2. Past legal actions have created negative image for company


1. Increasing prevalence of diabetes & other chronic ailments due to increasing urbanization & average life expectancy

2.  Biosimiler market has strong growth opportunities

3.  Growing numbers of health conscious people


1. Increasing public debt in European countries

2. Negative consequences of healthcare reforms in major markets

3. Stringent healthcare regulations

4. Increasing pressure in public spending on healthcare due to economic slowdown



1. Eli Lilly
2. AstraZeneca

3. Biocon

4. Abbott Laboratories

The table above concludes the Novo Nordisk SWOT analysis along with its marketing and brand parameters.


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