Takeda Pharmaceutical SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 5175

SWOT Analysis of Takeda Pharmaceutical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Takeda Pharmaceutical

Parent Company

Takeda Pharmaceutical




Pharma and Healthcare

Tagline/ Slogan

Transformation into a New Takeda


The largest pharmaceutical company in Japan and one of the global leaders of the industry

Takeda Pharmaceutical STP


Metabolic, CNS, Inflammatory diseases  & oncology

Target Group

Healthcare professionals & pharmacists.


Takeda is committed to striving towards better health for patients worldwide through leading innovation in medicine.

Takeda Pharmaceutical SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Takeda Pharmaceutical :

1. Merger with Zydus enhanced brand position

2. Profitable position as the largest drug maker in Japan and global presence in nearly 25 countries

3. Takeda effect in which sales & marketing work closely to revitalize product showing flat sales

4. Strong product pipeline and over 36,000 employees

5. Good positioning in endocrinology market


1. Largely dependent on its four blockbuster therapeutics

2. Product recalls & discontinued projects have earlier affected image

3. Limited presence in emerging markets


1. It can enhance its positioning in monoclonal antibody development

2. It can enter India’s increasing generic market

3. Increasing standards  of living


1. Japanese health care reforms encouraging generic prescribing

2. Increased penetration of western players in Japanese market

3. Natural calamities in Japan

Takeda Pharmaceutical Competition


Below are the 5 main Takeda Pharmaceutical competitors :

1. Abbot laboratories
2. AstraZeneca

3. Astellas Pharma Inc

4. Lupin

5. Cipla

The brandguide table above concludes the Takeda Pharmaceutical SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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