Takeda Pharmaceutical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Takeda Pharmaceutical analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Takeda Pharmaceutical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Takeda Pharmaceutical to benchmark its business & performance as compared to the competitors and industry. As of 2020, Takeda Pharmaceutical is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Takeda Pharmaceutical competitors and includes Takeda Pharmaceutical target market, segmentation, positioning & Unique Selling Proposition (USP).

Takeda Pharmaceutical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Takeda Pharmaceutical Brand Analysis
Parent Company

Takeda Pharmaceutical

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Transformation into a New Takeda

USP

The largest pharmaceutical company in Japan and one of the global leaders of the industry

Takeda Pharmaceutical STP
Takeda Pharmaceutical Segmentation

Metabolic, CNS, Inflammatory diseases  & oncology

Target Group

Healthcare professionals & pharmacists.

Takeda Pharmaceutical Positioning

Takeda is committed to striving towards better health for patients worldwide through leading innovation in medicine.

Takeda Pharmaceutical SWOT Analysis
Takeda Pharmaceutical Strengths

Below are the Strengths in the SWOT Analysis of Takeda Pharmaceutical:

1. Merger with Zydus enhanced brand position

2. Profitable position as the largest drug maker in Japan and global presence in nearly 25 countries

3. Takeda effect in which sales & marketing work closely to revitalize product showing flat sales

4. Strong product pipeline and over 36,000 employees

5. Good positioning in endocrinology market

Takeda Pharmaceutical Weaknesses

Here are the weaknesses in the Takeda Pharmaceutical SWOT Analysis:

1. Largely dependent on its four blockbuster therapeutics

2. Product recalls & discontinued projects have earlier affected image

3. Limited presence in emerging markets

Takeda Pharmaceutical Opportunities

Following are the Opportunities in Takeda Pharmaceutical SWOT Analysis:

1. It can enhance its positioning in monoclonal antibody development

2. It can enter India’s increasing generic market

3. Increasing standards  of living

Takeda Pharmaceutical Threats

The threats in the SWOT Analysis of Takeda Pharmaceutical are as mentioned:

1. Japanese health care reforms encouraging generic prescribing

2. Increased penetration of western players in Japanese market

3. Natural calamities in Japan

Takeda Pharmaceutical Competition
Competitors

Below are the top 5 Takeda Pharmaceutical competitors:

1. Abbot laboratories
2. AstraZeneca

3. Astellas Pharma Inc

4. Lupin

5. Cipla


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Takeda Pharmaceutical. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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