Takeda Pharmaceutical SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Takeda Pharmaceutical SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Takeda Pharmaceutical, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Takeda Pharmaceutical to benchmark its business & performance as compared to the competitors, and make strategic improvements. Takeda Pharmaceutical is one of the leading brands in the pharma and healthcare sector.

The article below lists the Takeda Pharmaceutical SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Takeda Pharmaceutical SWOT Analysis:

SWOT Analysis of Takeda Pharmaceutical

For Takeda Pharmaceutical, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Takeda Pharmaceutical Strengths

The strengths of Takeda Pharmaceutical looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Takeda Pharmaceutical :

1. Merger with Zydus enhanced brand position

2. Profitable position as the largest drug maker in Japan and global presence in nearly 25 countries

3. Takeda effect in which sales & marketing work closely to revitalize product showing flat sales

4. Strong product pipeline and over 36,000 employees

5. Good positioning in endocrinology market

Takeda Pharmaceutical Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Takeda Pharmaceutical SWOT Analysis:

1. Largely dependent on its four blockbuster therapeutics

2. Product recalls & discontinued projects have earlier affected image

3. Limited presence in emerging markets

Takeda Pharmaceutical Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Takeda Pharmaceutical SWOT Analysis:

1. It can enhance its positioning in monoclonal antibody development

2. It can enter India’s increasing generic market

3. Increasing standards  of living

Takeda Pharmaceutical Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Takeda Pharmaceutical are as mentioned:

1. Japanese health care reforms encouraging generic prescribing

2. Increased penetration of western players in Japanese market

3. Natural calamities in Japan

Takeda Pharmaceutical Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Takeda Pharmaceutical:

1. Abbot laboratories
2. AstraZeneca

3. Astellas Pharma Inc

4. Lupin

5. Cipla

Hence this concludes the Takeda Pharmaceutical SWOT analysis.

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About Takeda Pharmaceutical

Takeda Pharmaceutical Overview
Parent Company

Takeda Pharmaceutical




Pharma and Healthcare

Tagline/ Slogan

Transformation into a New Takeda


The largest pharmaceutical company in Japan and one of the global leaders of the industry

Takeda Pharmaceutical STP

Metabolic, CNS, Inflammatory diseases  & oncology

Target Group

Healthcare professionals & pharmacists.


Takeda is committed to striving towards better health for patients worldwide through leading innovation in medicine.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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