Astellas Pharma SWOT Analysis
Astellas Pharma is one of the leading brands in the pharma and healthcare sector. Astellas Pharma SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Astellas Pharma:
Quick Glance:
Astellas Pharma Strengths
- Strong product pipeline supported by a workforce of over 14,000
- Astellas pharma has management policies with strong emphasis on CSR
- Considerable presence in organ transplant segment
- Well defined global compliance structure which reduces regulatory issues
- Presence in approx 15 countries
- Expertise R&D in infectious diseases, diabetes, gastrointestinal diseases etc
Above are the strengths in the SWOT Analysis of Astellas Pharma. The strengths of Astellas Pharma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Astellas Pharma Weaknesses
- Limited presence in emerging markets and overdependence on the Japanese market
- High reliance on few blockbuster drugs like Prograf, Harrnal, Vesicare
These were the weaknesses in the Astellas Pharma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Astellas Pharma Opportunities
- Increasing global ageing population
- Increase in health awareness
- Tie-ups with global pharma brands and hospitals
Above we covered the opportunities in Astellas Pharma SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Astellas Pharma Threats
- Natural disasters in Japan which disrupts major business operations
- Reduction in spending on healthcare
- Global economic slowdown
The threats in the SWOT Analysis of Astellas Pharma are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Astellas Pharma SWOT analysis.
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About Astellas Pharma
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Astellas Pharma Overview | |
|---|---|
| Parent Company |
Astellas Pharma |
| Category |
Pharmaceuticals |
| Sector | |
| Tagline/ Slogan |
Leading light for life; Changing tomorrow |
| USP |
They are research driven organization operating in over 40 countries with thrust on ethical pharmaceuticals. |
| Astellas Pharma STP | |
| Segmentation |
Urology, organ transplant, infection, immunology segment |
| Target Group |
Medical representatives, healthcare professionals |
| Positioning |
They want to contribute in improving health of people through innovative & reliable healthcare |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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