Astellas Pharma SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 3507

SWOT Analysis of Astellas Pharma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Astellas Pharma

Parent Company

Astellas Pharma




Pharma and Healthcare

Tagline/ Slogan

Leading light for life; Changing tomorrow


They are research driven organization operating in over 40 countries with thrust on ethical pharmaceuticals.

Astellas Pharma STP


Urology, organ transplant, infection, immunology segment

Target Group

Medical representatives, healthcare professionals


They want to contribute in improving health of people through innovative & reliable healthcare

Astellas Pharma SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Astellas Pharma :

1. Strong product pipeline supported by a workforce of over 14,000

2. Astellas pharma has management policies with strong emphasis on CSR

3. Considerable presence in organ transplant segment

4. Well defined global compliance structure which reduces regulatory issues
5. Presence in approx 15 countries
6. Expertise R&D in infectious diseases, diabetes, gastrointestinal diseases etc


1. Limited presence in emerging markets and overdependence on the Japanese market

2.High reliance on few blockbuster drugs like Prograf, Harrnal, Vesicare


1. Increasing global ageing population

2. Increase in health awareness
3. Tie-ups with global pharma brands and hospitals


1. Natural disasters in Japan which disrupts major business operations

2. Reduction in spending on healthcare

3. Global economic slowdown

Astellas Pharma Competition


Below are the 3 main Astellas Pharma competitors :

1. Abbott laboratories
2. Amgen

3. Allergan Inc.

The brandguide table above concludes the Astellas Pharma SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Astellas Pharma. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin