Astellas Pharma SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 3979

SWOT analysis of Astellas Pharma analyses the brand/company with its strengths, weaknesses, opportunities & threats. Astellas Pharma is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Astellas Pharma competitors and elaborates Astellas Pharma segmentation, targeting, positioning & USP.

Astellas Pharma SWOT, Competitors, Marketing STP & Brand analysis Table
Astellas Pharma Brand Analysis
Parent Company

Astellas Pharma




Pharma and Healthcare

Tagline/ Slogan

Leading light for life; Changing tomorrow


They are research driven organization operating in over 40 countries with thrust on ethical pharmaceuticals.

Astellas Pharma STP

Urology, organ transplant, infection, immunology segment

Target Group

Medical representatives, healthcare professionals


They want to contribute in improving health of people through innovative & reliable healthcare

Astellas Pharma SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Astellas Pharma. Strengths are:

1. Strong product pipeline supported by a workforce of over 14,000

2. Astellas pharma has management policies with strong emphasis on CSR

3. Considerable presence in organ transplant segment

4. Well defined global compliance structure which reduces regulatory issues
5. Presence in approx 15 countries
6. Expertise R&D in infectious diseases, diabetes, gastrointestinal diseases etc


Here are the weaknesses in the Astellas Pharma SWOT Analysis:

1. Limited presence in emerging markets and overdependence on the Japanese market

2.High reliance on few blockbuster drugs like Prograf, Harrnal, Vesicare


Following are the Opportunities in Astellas Pharma SWOT Analysis:

1. Increasing global ageing population

2. Increase in health awareness
3. Tie-ups with global pharma brands and hospitals


The threats in the SWOT Analysis of Astellas Pharma are as mentioned:

1. Natural disasters in Japan which disrupts major business operations

2. Reduction in spending on healthcare

3. Global economic slowdown

Astellas Pharma Competition

Below are the top 3 Astellas Pharma competitors:

1. Abbott laboratories
2. Amgen

3. Allergan Inc.

The brandguide table above concludes the Astellas Pharma SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Astellas Pharma. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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