Astellas Pharma SWOT Analysis, Competitors & USP

Astellas Pharma SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Astellas Pharma, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Astellas Pharma to benchmark its business & performance as compared to the competitors, and make strategic improvements. Astellas Pharma is one of the leading brands in the pharma and healthcare sector.

The article below lists the Astellas Pharma SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Astellas Pharma SWOT Analysis:

SWOT Analysis of Astellas Pharma

For Astellas Pharma, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Astellas Pharma Strengths

The strengths of Astellas Pharma looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Astellas Pharma :

1. Strong product pipeline supported by a workforce of over 14,000

2. Astellas pharma has management policies with strong emphasis on CSR

3. Considerable presence in organ transplant segment

4. Well defined global compliance structure which reduces regulatory issues
5. Presence in approx 15 countries
6. Expertise R&D in infectious diseases, diabetes, gastrointestinal diseases etc

Astellas Pharma Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Astellas Pharma SWOT Analysis:

1. Limited presence in emerging markets and overdependence on the Japanese market

2.High reliance on few blockbuster drugs like Prograf, Harrnal, Vesicare

Astellas Pharma Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Astellas Pharma SWOT Analysis:

1. Increasing global ageing population

2. Increase in health awareness
3. Tie-ups with global pharma brands and hospitals

Astellas Pharma Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Astellas Pharma are as mentioned:

1. Natural disasters in Japan which disrupts major business operations

2. Reduction in spending on healthcare

3. Global economic slowdown

Astellas Pharma Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Astellas Pharma:

1. Abbott laboratories
2. Amgen

3. Allergan Inc.

Hence this concludes the Astellas Pharma SWOT analysis.

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About Astellas Pharma

Astellas Pharma Overview
Parent Company	Astellas Pharma
Category	Pharmaceuticals
Sector	Pharma and Healthcare
Tagline/ Slogan	Leading light for life; Changing tomorrow
USP	They are research driven organization operating in over 40 countries with thrust on ethical pharmaceuticals.
Astellas Pharma STP
Segmentation	Urology, organ transplant, infection, immunology segment
Target Group	Medical representatives, healthcare professionals
Positioning	They want to contribute in improving health of people through innovative & reliable healthcare

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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