Astellas Pharma SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 3375
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SWOT Analysis of Astellas Pharma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Astellas Pharma

Parent Company

Astellas Pharma

Category

Pharmaceuticals

Sector

Pharma and Healthcare

Tagline/ Slogan

Leading light for life; Changing tomorrow

USP

They are research driven organization operating in over 40 countries with thrust on ethical pharmaceuticals.

Astellas Pharma STP

Segment

Urology, organ transplant, infection, immunology segment

Target Group

Medical representatives, healthcare professionals

Positioning

They want to contribute in improving health of people through innovative & reliable healthcare

Astellas Pharma SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Astellas Pharma :

1. Strong product pipeline supported by a workforce of over 14,000

2. Astellas pharma has management policies with strong emphasis on CSR

3. Considerable presence in organ transplant segment

4. Well defined global compliance structure which reduces regulatory issues
5. Presence in approx 15 countries
6. Expertise R&D in infectious diseases, diabetes, gastrointestinal diseases etc

Weaknesses

1. Limited presence in emerging markets and overdependence on the Japanese market

2.High reliance on few blockbuster drugs like Prograf, Harrnal, Vesicare

Opportunities

1. Increasing global ageing population

2. Increase in health awareness
3. Tie-ups with global pharma brands and hospitals

Threats

1. Natural disasters in Japan which disrupts major business operations

2. Reduction in spending on healthcare

3. Global economic slowdown

Astellas Pharma Competition

Competitors

Below are the 3 main Astellas Pharma competitors :

1. Abbott laboratories
2. Amgen

3. Allergan Inc.


The brandguide table above concludes the Astellas Pharma SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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