Lupin SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 7307

SWOT Analysis of Lupin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company






Tagline/ Slogan

Being lupin, enriching lives everyday


Lupin is the world’s largest manufacturer of anti- tuberculosis drugs



Anti TB segment, Cardiovascular, Oral and injectable, pediatric products API’s, Anti-Infectives segment

Target Group

Healthcare professionals, doctors treating patients suffering from TB, respiratory  &  cardiovascular diseases


It is innovation led pharmaceutical company, which specializes in generic, API & branded formulations for developed & developing world.

SWOT Analysis


1. World wide leader in Cephalosporin and Anti TB drugs
2. Considerable presence in market for drugs against Asthma, Pediatrics, Diabetes, and CNS boosts the sales
3. In the US and Japanese market it is the largest generic player
4. Acquisition of I’rom pharma helped to increase its product list and in turn sales

5. Wide global footprint as it is present in over 70 countries


1.High dependence on global formulation business with 84% revenue coming from US market
3. Forecasting done on technological level is less

4. It operates in low growth segments such CNS, respiratory diseases


1.Increased health awareness

2. Emerging technological trends in drug delivery

3. Increasing prevalence of TB in developing countries


1.Unsuccessful  assimilation of questions

2.Rigid opposition both from locals and global company

3. Soaring cost of discovering novel products



1. Sun pharmaceuticals

2. Ranbaxy

3. Dr. Reddy’s lab

4. Cipla

The table above concludes the Lupin SWOT analysis along with its marketing and brand parameters.


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