Lupin SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 9536

SWOT analysis of Lupin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lupin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lupin to benchmark its business & performance as compared to the competitors and industry. Lupin is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Lupin competitors and elaborates Lupin market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lupin SWOT, Competitors, Marketing STP & Brand analysis Table
Lupin Brand Analysis
Parent Company





Pharma and Healthcare

Tagline/ Slogan

Being lupin, enriching lives everyday


Lupin is the world’s largest manufacturer of anti- tuberculosis drugs

Lupin STP

Anti TB segment, Cardiovascular, Oral and injectable, pediatric products API’s, Anti-Infectives segment

Target Group

Healthcare professionals, doctors treating patients suffering from TB, respiratory  &  cardiovascular diseases


It is innovation led pharmaceutical company, which specializes in generic, API & branded formulations for developed & developing world.

Lupin SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lupin. Strengths are:

1. World wide leader in Cephalosporin and Anti TB drugs
2. Considerable presence in market for drugs against Asthma, Pediatrics, Diabetes, and CNS boosts the sales
3. In the US and Japanese market it is the largest generic player
4. Acquisition of I’rom pharma helped to increase its product list and in turn sales

5. Wide global footprint as it is present in over 70 countries


Here are the weaknesses in the Lupin SWOT Analysis:

1.High dependence on global formulation business with 84% revenue coming from US market
3. Forecasting done on technological level is less

4. It operates in low growth segments such CNS, respiratory diseases


Following are the Opportunities in Lupin SWOT Analysis:

1.Increased health awareness

2. Emerging technological trends in drug delivery

3. Increasing prevalence of TB in developing countries


The threats in the SWOT Analysis of Lupin are as mentioned:

1.Unsuccessful  assimilation of questions

2.Rigid opposition both from locals and global company

3. Soaring cost of discovering novel products

Lupin Competition

Below are the top 4 Lupin competitors:

1. Sun pharmaceuticals

2. Ranbaxy

3. Dr. Reddy’s lab

4. Cipla

The brandguide table above concludes the Lupin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lupin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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