Lupin SWOT Analysis, Competitors & USP

Lupin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lupin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lupin to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lupin is one of the leading brands in the pharma and healthcare sector.

The article below lists the Lupin SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lupin SWOT Analysis:

SWOT Analysis of Lupin

For Lupin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lupin Strengths

The strengths of Lupin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lupin :

1. World wide leader in Cephalosporin and Anti TB drugs
2. Considerable presence in market for drugs against Asthma, Pediatrics, Diabetes, and CNS boosts the sales
3. In the US and Japanese market it is the largest generic player
4. Acquisition of I’rom pharma helped to increase its product list and in turn sales

5. Wide global footprint as it is present in over 70 countries

Lupin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lupin SWOT Analysis:

1.High dependence on global formulation business with 84% revenue coming from US market
3. Forecasting done on technological level is less

4. It operates in low growth segments such CNS, respiratory diseases

Lupin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lupin SWOT Analysis:

1.Increased health awareness

2. Emerging technological trends in drug delivery

3. Increasing prevalence of TB in developing countries

Lupin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lupin are as mentioned:

1.Unsuccessful  assimilation of questions

2.Rigid opposition both from locals and global company

3. Soaring cost of discovering novel products

Lupin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Lupin:

1. Sun pharmaceuticals

2. Ranbaxy

3. Dr. Reddy’s lab

4. Cipla

Hence this concludes the Lupin SWOT analysis.

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About Lupin

Lupin Overview
Parent Company	Lupin
Category	Pharmaceutical
Sector	Pharma and Healthcare
Tagline/ Slogan	Being lupin, enriching lives everyday
USP	Lupin is the world’s largest manufacturer of anti- tuberculosis drugs
Lupin STP
Segmentation	Anti TB segment, Cardiovascular, Oral and injectable, pediatric products API’s, Anti-Infectives segment
Target Market	Healthcare professionals, doctors treating patients suffering from TB, respiratory  &  cardiovascular diseases
Positioning	It is innovation led pharmaceutical company, which specializes in generic, API & branded formulations for developed & developing world.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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