Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Lupin analyses the brand by its strengths, weaknesses, opportunities & threats. In Lupin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lupin to benchmark its business & performance as compared to the competitors. Lupin is one of the leading brands in the pharma and healthcare sector.
The table below lists the Lupin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lupin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
It is innovation led pharmaceutical company, which specializes in generic, API & branded formulations for developed & developing world.
SWOT Analysis of Lupin
Below are the Strengths in the SWOT Analysis of Lupin:
1. World wide leader in Cephalosporin and Anti TB drugs 2. Considerable presence in market for drugs against Asthma, Pediatrics, Diabetes, and CNS boosts the sales 3. In the US and Japanese market it is the largest generic player 4. Acquisition of I’rom pharma helped to increase its product list and in turn sales
5. Wide global footprint as it is present in over 70 countries
Here are the weaknesses in the Lupin SWOT Analysis:
1.High dependence on global formulation business with 84% revenue coming from US market 3. Forecasting done on technological level is less
4. It operates in low growth segments such CNS, respiratory diseases
Following are the Opportunities in Lupin SWOT Analysis:
1.Increased health awareness
2. Emerging technological trends in drug delivery
3. Increasing prevalence of TB in developing countries
The threats in the SWOT Analysis of Lupin are as mentioned:
1.Unsuccessful assimilation of questions
2.Rigid opposition both from locals and global company
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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