Mylan Pharmaceuticals SWOT Analysis, Competitors & USP

Mylan Pharmaceuticals SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mylan Pharmaceuticals, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mylan Pharmaceuticals to benchmark its business & performance as compared to the competitors, and make strategic improvements. Mylan Pharmaceuticals is one of the leading brands in the pharma and healthcare sector.

The article below lists the Mylan Pharmaceuticals SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mylan Pharmaceuticals SWOT Analysis:

SWOT Analysis of Mylan Pharmaceuticals

For Mylan Pharmaceuticals, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mylan Pharmaceuticals Strengths

The strengths of Mylan Pharmaceuticals looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mylan Pharmaceuticals :

1. Mylan has strong generic portfolio with more than 1000 individual products

2. It has strong global presence in more than 150 countries

3. Their major strength is vertically integrated supply chain

4. Mylan has acquired generic business of Merck & Matrix pharmaceuticals which is largest generic Manufacturer in India

5. It has more than 15,000 well trained employees

Mylan Pharmaceuticals Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mylan Pharmaceuticals SWOT Analysis:

1. Alleged litigations have sometimes impacted its public image

2. Very limited portion of its revenue comes from foreign business

Mylan Pharmaceuticals Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mylan Pharmaceuticals SWOT Analysis:

1. Expiry of patent on Lipitor has open new business opportunities

2. Increasing awareness about healthcare

3. Increasing prevalence of chronic diseases such as cancer

Mylan Pharmaceuticals Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mylan Pharmaceuticals are as mentioned:

1. Global economic slowdown

2. More stringent patent protection laws

3.Pending litigations

Mylan Pharmaceuticals Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Mylan Pharmaceuticals:

1. Teva pharmaceuticals
2. Barr pharmaceuticals

3. Sandoz

4. Dr. Reddy’s laboratories

Hence this concludes the Mylan Pharmaceuticals SWOT analysis.

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About Mylan Pharmaceuticals

Mylan Pharmaceuticals Overview
Parent Company	Mylan Pharmaceuticals
Category	Pharmaceuticals
Sector	Pharma and Healthcare
Tagline/ Slogan	Seeing is believing
USP	It is third largest generics manufacturing company in U.S
Mylan Pharmaceuticals STP
Segmentation	API, nebulized respiratory or severe allergy medications & anti retroviral drugs
Target Market	Healthcare professionals & doctors providing solutions in ART, respiratory diseases
Positioning	Mylan is the company, which innovates to satisfy the unmet medical need & aims to provide 7 billion people of world medical solutions.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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