Mylan Pharmaceuticals SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 5405

SWOT Analysis of Mylan Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Mylan Pharmaceuticals




Pharma and Healthcare

Tagline/ Slogan

Seeing is believing


It is third largest generics manufacturing company in U.S

Mylan Pharmaceuticals STP


API, nebulized respiratory or severe allergy medications & anti retroviral drugs

Target Group

Healthcare professionals & doctors providing solutions in ART, respiratory diseases


Mylan is the company, which innovates to satisfy the unmet medical need & aims to provide 7 billion people of world medical solutions.

Mylan Pharmaceuticals SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mylan Pharmaceuticals :

1. Mylan has strong generic portfolio with more than 1000 individual products

2. It has strong global presence in more than 150 countries

3. Their major strength is vertically integrated supply chain

4. Mylan has acquired generic business of Merck & Matrix pharmaceuticals which is largest generic Manufacturer in India

5. It has more than 15,000 well trained employees


1. Alleged litigations have sometimes impacted its public image

2. Very limited portion of its revenue comes from foreign business


1. Expiry of patent on Lipitor has open new business opportunities

2. Increasing awareness about healthcare

3. Increasing prevalence of chronic diseases such as cancer


1. Global economic slowdown

2. More stringent patent protection laws

3.Pending litigations

Mylan Pharmaceuticals Competition


Below are the 4 main Mylan Pharmaceuticals competitors :

1. Teva pharmaceuticals
2. Barr pharmaceuticals

3. Sandoz

4. Dr. Reddy’s laboratories

The brandguide table above concludes the Mylan Pharmaceuticals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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