Actelion SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 3994
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SWOT Analysis of Actelion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Actelion

Parent Company

Actelion

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Together we innovate

USP

Actelion operates in niche segment of orphan diseases

Actelion STP

Segment

Orphan diseases such as digital ulcers, gaucher’s disease

Target Group

Healthcare professionals operating in these areas

Positioning

Actelion is company which blends biotechnological innovation with pharmaceutical discipline

Actelion SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Actelion :

1. Actelion operates in niche segment of orphan diseases which have less competition

2. Strong presence in over 60 plus markets

3. Key drugs in the late stages of development in pipeline

4. Longer patent life of key drugs

5. Over 2500+ well trained employees

Weaknesses

1. Limited presence in emerging markets

2. They have only four blockbuster drugs

Opportunities

1. Diversify portfolio in specialty diseases

2. Contract manufacturing of G.P diseases

3. Market introduction of Cadazolid

Threats

1. Increasing pressure to reduce prices in Europe

2. Growing number of generic drugs

3. Global economic slowdown

Actelion Competition

Competitors

Below are the 4 main Actelion competitors :

1. Abbott laboratories
2. Amicus therapeutics Inc

3. Aradigm corporation

4. AstraZeneca


The brandguide table above concludes the Actelion SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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