Actelion SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 4190

SWOT Analysis of Actelion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Pharma and Healthcare

Tagline/ Slogan

Together we innovate


Actelion operates in niche segment of orphan diseases

Actelion STP


Orphan diseases such as digital ulcers, gaucher’s disease

Target Group

Healthcare professionals operating in these areas


Actelion is company which blends biotechnological innovation with pharmaceutical discipline

Actelion SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Actelion. Strengths are:

1. Actelion operates in niche segment of orphan diseases which have less competition

2. Strong presence in over 60 plus markets

3. Key drugs in the late stages of development in pipeline

4. Longer patent life of key drugs

5. Over 2500+ well trained employees


Here are the weaknesses of Actelion :

1. Limited presence in emerging markets

2. They have only four blockbuster drugs


Following are the Opportunities of Actelion :

1. Diversify portfolio in specialty diseases

2. Contract manufacturing of G.P diseases

3. Market introduction of Cadazolid


The threats of Actelion are as mentioned :

1. Increasing pressure to reduce prices in Europe

2. Growing number of generic drugs

3. Global economic slowdown

Actelion Competition


Below are the 4 main Actelion competitors :

1. Abbott laboratories
2. Amicus therapeutics Inc

3. Aradigm corporation

4. AstraZeneca

The brandguide table above concludes the Actelion SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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