Published in Pharma and Healthcare category by MBA Skool Team
Actelion is one of the leading brands in the pharma and healthcare sector. Actelion SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Actelion:
Actelion operates in niche segment of orphan diseases which have less competition
Strong presence in over 60 plus markets
Key drugs in the late stages of development in pipeline
Longer patent life of key drugs
Over 2500+ well trained employees
Above are the strengths in the SWOT Analysis of Actelion. The strengths of Actelion looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited presence in emerging markets
They have only four blockbuster drugs
These were the weaknesses in the Actelion SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Diversify portfolio in specialty diseases
Contract manufacturing of G.P diseases
Market introduction of Cadazolid
Above we covered the opportunities in Actelion SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing pressure to reduce prices in Europe
Growing number of generic drugs
Global economic slowdown
The threats in the SWOT Analysis of Actelion are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Actelion operates in niche segment of orphan diseases
Orphan diseases such as digital ulcers, gaucher’s disease
Healthcare professionals operating in these areas
Actelion is company which blends biotechnological innovation with pharmaceutical discipline
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