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Synthes SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: March 01, 2024Read time:

Here is a detailed SWOT analysis of Synthes covering strengths, weaknesses, opportunities and threats.

Synthes Strengths

  1. Most of the market for sales of screws, plates, bone grafts and other products to treat skeletal injuries
  2. Acquisition with J & J giving greater scope of economies
  3. Presence across all major continents – Asia, America, Europe and Africa
  4. Market leader in treatment of trauma victims
  5. Strong brand equity with loyal customers

Above are the strengths in the SWOT Analysis of Synthes. The strengths of Synthes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Synthes Weaknesses

  1. Inspite of acquisition, customers would still have sufficient alternative suppliers in all of the markets concerned
  2. Controversy regarding allegations of shipping “adulterated and misbranded” products as part of unlawful clinical trials
  3. Limited presence in emerging economies and limited brand recall

These were the weaknesses in the Synthes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Synthes Opportunities

  1. Improve product portfolio with newer technologies
  2. Trauma market is less vulnerable to other markets with respect to economic pressure or more scrutinyfrom health insurers
  3. exclusive relationship between Synthes and the surgeon-led AO Foundation

Above we covered the opportunities in Synthes SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Synthes Threats

  1. With acquisition by J&J, other medical firms will respond aggresively
  2. Integration complications with acquired firm and acquiring firm
  3. Price wars and substitute products

The threats in the SWOT Analysis of Synthes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Synthes SWOT analysis.

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About Synthes

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Synthes Overview
Parent Company

Johnson & Johnson




Pharma and Healthcare

Tagline/ Slogan

People inspired


We are inspired whenever we see more can be done

Synthes STP

Physical trauma, spine, craniofacial, mandible and chest implants, medical power tools, biomaterials

Target Market

Trauma, Spine, Craniomaxillofacial (CMF), Biomaterials and Power Tools


Patient driven , Surgoen focus, innovation ,highest quality standards,  education of customers, leveraging insights of surgeons, acting ethically and respectfully at all times

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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