Thermo Fisher Scientific SWOT Analysis, Competitors & USP

SWOT analysis of Thermo Fisher Scientific analyses the brand by its strengths, weaknesses, opportunities & threats. In Thermo Fisher Scientific SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Thermo Fisher Scientific to benchmark its business & performance as compared to the competitors. Thermo Fisher Scientific is one of the leading brands in the pharma and healthcare sector.

The article below lists the Thermo Fisher Scientific SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Thermo Fisher Scientific SWOT Analysis:

SWOT Analysis of Thermo Fisher Scientific

For Thermo Fisher Scientific, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Thermo Fisher Scientific Strengths

The strengths of Thermo Fisher Scientific looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Thermo Fisher Scientific :

1. Expected benefits related to the acquisitions of Dionex and Phadia and others

2. Introduction of Orbitrap Mass Spectrometry Platform which will Increase sales and revenue

3. Broad portfolio encompassing equipments, consumables, reagents, software required for scientific analysis

4. Over 39,000 well trained employees

5. Strong financial position

Thermo Fisher Scientific Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Thermo Fisher Scientific SWOT Analysis:

1. High dependence on pharmaceutical, biotechnology institutes

2. Limited brand recall globally as compared to international players

Thermo Fisher Scientific Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Thermo Fisher Scientific SWOT Analysis:

1. Increase in revenue from emerging economies such as India, China, and South Africa.

2. Long-term growth investments, such as strategic acquisition

3. Increase the depth of capabilities in technologies, software and services, and advantage extensive global channels to address customers’ emerging needs.

Thermo Fisher Scientific Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Thermo Fisher Scientific are as mentioned:

1. Its business is exposed to currency fluctuations

2. Effect of healthcare reform legislation

3. Changes in governmental regulations

Thermo Fisher Scientific Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Thermo Fisher Scientific:

1. Schimadzu laboratories

2. Waters

3. Kubota equipments

4. Vertis

Hence this concludes the Thermo Fisher Scientific SWOT analysis.

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About Thermo Fisher Scientific

Thermo Fisher Scientific Overview
Parent Company	Thermo Fisher Scientific
Category	Precision Health Equipment
Sector	Pharma and Healthcare
Tagline/ Slogan	The world Leader in serving Science
USP	Market leader in precision laboratory equipments
Thermo Fisher Scientific STP
Segmentation	High-end analytical instruments as well as laboratory equipment, software, services, consumables and reagents
Target Market	Customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, research based organizations
Positioning	They provide world class service & support

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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