Thermo Fisher Scientific SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Thermo Fisher Scientific analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Thermo Fisher Scientific SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Thermo Fisher Scientific to benchmark its business & performance as compared to the competitors and industry. As of 2020, Thermo Fisher Scientific is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Thermo Fisher Scientific competitors and includes Thermo Fisher Scientific target market, segmentation, positioning & Unique Selling Proposition (USP).

Thermo Fisher Scientific SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Thermo Fisher Scientific Brand Analysis
Parent Company

Thermo Fisher Scientific


Precision Health Equipment


Pharma and Healthcare

Tagline/ Slogan

The world Leader in serving Science


Market leader in precision laboratory equipments

Thermo Fisher Scientific STP
Thermo Fisher Scientific Segmentation

High-end analytical instruments as well as laboratory equipment, software, services, consumables and reagents

Thermo Fisher Scientific Target Market

Customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, research based organizations

Thermo Fisher Scientific Positioning

They provide world class service & support

Thermo Fisher Scientific SWOT Analysis
Thermo Fisher Scientific Strengths

Below are the Strengths in the SWOT Analysis of Thermo Fisher Scientific:

1. Expected benefits related to the acquisitions of Dionex and Phadia and others

2. Introduction of Orbitrap Mass Spectrometry Platform which will Increase sales and revenue

3. Broad portfolio encompassing equipments, consumables, reagents, software required for scientific analysis

4. Over 39,000 well trained employees

5. Strong financial position

Thermo Fisher Scientific Weaknesses

Here are the weaknesses in the Thermo Fisher Scientific SWOT Analysis:

1. High dependence on pharmaceutical, biotechnology institutes

2. Limited brand recall globally as compared to international players

Thermo Fisher Scientific Opportunities

Following are the Opportunities in Thermo Fisher Scientific SWOT Analysis:

1. Increase in revenue from emerging economies such as India, China, and South Africa.

2. Long-term growth investments, such as strategic acquisition

3. Increase the depth of capabilities in technologies, software and services, and advantage extensive global channels to address customers’ emerging needs.

Thermo Fisher Scientific Threats

The threats in the SWOT Analysis of Thermo Fisher Scientific are as mentioned:

1. Its business is exposed to currency fluctuations

2. Effect of healthcare reform legislation

3. Changes in governmental regulations

Thermo Fisher Scientific Competition

Below are the top 4 Thermo Fisher Scientific competitors:

1. Schimadzu laboratories

2. Waters

3. Kubota equipments

4. Vertis

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Thermo Fisher Scientific. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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