Published in Pharma and Healthcare category by MBA Skool Team
Humana is one of the leading brands in the pharma and healthcare sector. Humana SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Humana:
Above are the strengths in the SWOT Analysis of Humana. The strengths of Humana looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Financially weak compared to competitors
Very competitive industry with strong competitors
Low membership levels and Low growth rate compared to industry benchmark
These were the weaknesses in the Humana SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Favourable demographics in future
Use of technology in R & D to create market specific products
Expansion across different geographies
Above we covered the opportunities in Humana SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Rising cost of healthcare
Possibility of price wars
Rising unemployment and government interventions
The threats in the SWOT Analysis of Humana are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Accident and Health insurance ; Medical Service plans
Seniors , Military members and self employed individuals
Different positioning to different target group. For military members –High quality cost effective and accessible health care services
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