Humana SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 4399

SWOT Analysis of Humana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Humana Inc


Health Care


Pharma and Healthcare

Tagline/ Slogan

Guidance when you need it most


To help people achieve life-long wellbeing

Humana STP


Accident and Health insurance ; Medical Service plans

Target Group

Seniors , Military members and self employed individuals


Different positioning to different target group. For military members –High quality cost effective  and accessible health care services

Humana SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Humana :

1. Diverse lines of business position
2. History of innovation and strategic alliances
3. Strong presence among the competitors
4. Comprehensive set of products and policies


1.Financially weak compared to competitors
2. Very competitive industry with strong competitors
3. Low membership levels and Low growth rate compared to industry benchmark


1.Favourable demographics in future
2.Use of technology in R & D to create market specific products
3.Expansion across different geographies


1.Rising cost of healthcare
2.Possibility of price wars
3.Rising unemployment and government interventions

Humana Competition


Below are the 3 main Humana competitors :

3.United health Group


The brandguide table above concludes the Humana SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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