Humana SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Humana analyses the brand by its strengths, weaknesses, opportunities & threats. In Humana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Humana to benchmark its business & performance as compared to the competitors. Humana is one of the leading brands in the pharma and healthcare sector.

The table below lists the Humana SWOT (Strengths, Weaknesses, Opportunities, Threats), top Humana competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Humana SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Humana Brand Analysis
Parent Company

Humana Inc


Health Care


Pharma and Healthcare

Tagline/ Slogan

Guidance when you need it most


To help people achieve life-long wellbeing

Humana STP

Accident and Health insurance ; Medical Service plans

Target Group

Seniors , Military members and self employed individuals


Different positioning to different target group. For military members –High quality cost effective  and accessible health care services

SWOT Analysis of Humana
Humana Strengths

Below are the Strengths in the SWOT Analysis of Humana:

1. Diverse lines of business position
2. History of innovation and strategic alliances
3. Strong presence among the competitors
4. Comprehensive set of products and policies

Humana Weaknesses

Here are the weaknesses in the Humana SWOT Analysis:

1.Financially weak compared to competitors
2. Very competitive industry with strong competitors
3. Low membership levels and Low growth rate compared to industry benchmark

Humana Opportunities

Following are the Opportunities in Humana SWOT Analysis:

1.Favourable demographics in future
2.Use of technology in R & D to create market specific products
3.Expansion across different geographies

Humana Threats

The threats in the SWOT Analysis of Humana are as mentioned:

1.Rising cost of healthcare
2.Possibility of price wars
3.Rising unemployment and government interventions

Humana Competition
Humana Competitors

Below are the top 3 competitors of Humana:

3.United health Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Humana. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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