SWOT Analysis of Baxter International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Baxter International |
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Parent Company |
Baxter International Inc |
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Category |
Healthcare |
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Sector |
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Tagline/ Slogan |
Making a meaningful difference in patients’ lives |
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USP |
a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide. |
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Baxter International STP |
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Segment |
Bio Science and Medical Products |
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Target Group |
Products to treat hemophilia, kidney diseases, immune disorders |
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Positioning |
assists healthcare professionals and their patients with treatment of complex medical conditions |
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Baxter International SWOT Analysis |
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Strengths |
1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology 5. Strong history of innovation and service |
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Weaknesses |
1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation |
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Opportunities |
1. Increased global presence |
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Threats |
1, Updated R&D with competition |
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Baxter International Competition |
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Competitors |
1.Johnson & Johnson |
The brandguide table above concludes the Baxter International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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