Baxter International SWOT Analysis

Published in Pharma and Healthcare category by MBA Skool Team

Baxter International is one of the leading brands in the pharma and healthcare sector. Baxter International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Baxter International:

Baxter International Strengths

  1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology
  2. Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines
  3. Focus on environmental issues
  4. Strong financial performance
  5. Strong history of innovation and service

Above are the strengths in the SWOT Analysis of Baxter International. The strengths of Baxter International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Baxter International Weaknesses

  1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation
  2. Recent revenue growth are less than industry average is a concern

These were the weaknesses in the Baxter International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Baxter International Opportunities

  1. Increased global presence
  2. Environment friendliness
  3. Pricing power in industry

Above we covered the opportunities in Baxter International SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Baxter International Threats

  1. Updated R&D with competition
  2. Entanglement in legal issues
  3. Controversies gives negative publicity

The threats in the SWOT Analysis of Baxter International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Baxter International SWOT analysis.

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About Baxter International

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Baxter International Overview
Parent Company

Baxter International Inc




Pharma and Healthcare

Tagline/ Slogan

Making a meaningful difference in patients’ lives


a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide.

Baxter International STP

Bio Science and Medical Products

Target Market

Products to treat hemophilia, kidney diseases, immune disorders


assists healthcare professionals and their patients with treatment of complex medical conditions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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