Baxter International SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Baxter International analyses the brand by its strengths, weaknesses, opportunities & threats. In Baxter International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Baxter International to benchmark its business & performance as compared to the competitors. Baxter International is one of the leading brands in the pharma and healthcare sector.
The table below lists the Baxter International SWOT (Strengths, Weaknesses, Opportunities, Threats), top Baxter International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide.
Baxter International STP
Bio Science and Medical Products
Products to treat hemophilia, kidney diseases, immune disorders
assists healthcare professionals and their patients with treatment of complex medical conditions
SWOT Analysis of Baxter International
Baxter International Strengths
Below are the Strengths in the SWOT Analysis of Baxter International:
1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology 2. Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines 3. Focus on environmental issues 4. Strong financial performance
5. Strong history of innovation and service
Baxter International Weaknesses
Here are the weaknesses in the Baxter International SWOT Analysis:
1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation 2. Recent revenue growth are less than industry average is a concern
Baxter International Opportunities
Following are the Opportunities in Baxter International SWOT Analysis:
1. Increased global presence 2.Environment friendliness 3.Pricing power in industry
Baxter International Threats
The threats in the SWOT Analysis of Baxter International are as mentioned:
1, Updated R&D with competition 2.Entanglement in legal issues 3.Controversies gives negative publicity
Baxter International Competition
Baxter International Competitors
Below are the top 3 competitors of Baxter International:
1.Johnson & Johnson 2.Fresenius Medical Care AG & Co 3.Grifols, S.A
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