SWOT analysis of Baxter International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Baxter International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Baxter International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Baxter International is one of the leading brands in the pharma and healthcare sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Baxter International competitors and includes Baxter International target market, segmentation, positioning & Unique Selling Proposition (USP).
| Baxter International Brand Analysis | |
|---|---|
| Parent Company |
Baxter International Inc |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
Making a meaningful difference in patients’ lives |
| USP |
a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide. |
| Baxter International STP | |
| Baxter International Segmentation |
Bio Science and Medical Products |
| Baxter International Target Market |
Products to treat hemophilia, kidney diseases, immune disorders |
| Baxter International Positioning |
assists healthcare professionals and their patients with treatment of complex medical conditions |
| Baxter International SWOT Analysis | |
| Baxter International Strengths |
Below are the Strengths in the SWOT Analysis of Baxter International: 1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology 5. Strong history of innovation and service |
| Baxter International Weaknesses |
Here are the weaknesses in the Baxter International SWOT Analysis: 1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation |
| Baxter International Opportunities |
Following are the Opportunities in Baxter International SWOT Analysis: 1. Increased global presence |
| Baxter International Threats |
The threats in the SWOT Analysis of Baxter International are as mentioned: 1, Updated R&D with competition |
| Baxter International Competition | |
| Competitors |
Below are the top 3 Baxter International competitors: 1.Johnson & Johnson |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Baxter International. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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