Baxter International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Baxter International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Baxter International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Baxter International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Baxter International is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Baxter International competitors and includes Baxter International target market, segmentation, positioning & Unique Selling Proposition (USP).

Baxter International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Baxter International Brand Analysis
Parent Company

Baxter International Inc




Pharma and Healthcare

Tagline/ Slogan

Making a meaningful difference in patients’ lives


a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide.

Baxter International STP
Baxter International Segmentation

Bio Science and Medical Products

Baxter International Target Market

Products to treat hemophilia, kidney diseases, immune disorders

Baxter International Positioning

assists healthcare professionals and their patients with treatment of complex medical conditions

Baxter International SWOT Analysis
Baxter International Strengths

Below are the Strengths in the SWOT Analysis of Baxter International:

1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology
2. Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines
3. Focus on environmental issues
4. Strong financial performance

5. Strong history of innovation and service

Baxter International Weaknesses

Here are the weaknesses in the Baxter International SWOT Analysis:

1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation
2. Recent revenue growth are less than industry average is a concern

Baxter International Opportunities

Following are the Opportunities in Baxter International SWOT Analysis:

1. Increased global presence
2.Environment friendliness
3.Pricing power in industry

Baxter International Threats

The threats in the SWOT Analysis of Baxter International are as mentioned:

1, Updated R&D with competition
2.Entanglement in legal issues
3.Controversies gives negative publicity

Baxter International Competition

Below are the top 3 Baxter International competitors:

1.Johnson & Johnson
2.Fresenius Medical Care AG & Co
3.Grifols, S.A

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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