Published in Pharma and Healthcare category by MBA Skool Team
Baxter International is one of the leading brands in the pharma and healthcare sector. Baxter International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Baxter International:
Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology
Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines
Focus on environmental issues
Strong financial performance
Strong history of innovation and service
Above are the strengths in the SWOT Analysis of Baxter International. The strengths of Baxter International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Baxter International Weaknesses
Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation
Recent revenue growth are less than industry average is a concern
These were the weaknesses in the Baxter International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Baxter International Opportunities
Increased global presence
Pricing power in industry
Above we covered the opportunities in Baxter International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Baxter International Threats
Updated R&D with competition
Entanglement in legal issues
Controversies gives negative publicity
The threats in the SWOT Analysis of Baxter International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide.
Baxter International STP
Bio Science and Medical Products
Products to treat hemophilia, kidney diseases, immune disorders
assists healthcare professionals and their patients with treatment of complex medical conditions
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