Baxter International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Baxter International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Baxter International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Baxter International to benchmark its business & performance as compared to the competitors, and make strategic improvements. Baxter International is one of the leading brands in the pharma and healthcare sector.

The article below lists the Baxter International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Baxter International SWOT Analysis:

SWOT Analysis of Baxter International

For Baxter International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Baxter International Strengths

The strengths of Baxter International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Baxter International :

1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology
2. Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines
3. Focus on environmental issues
4. Strong financial performance

5. Strong history of innovation and service

Baxter International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Baxter International SWOT Analysis:

1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation
2. Recent revenue growth are less than industry average is a concern

Baxter International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Baxter International SWOT Analysis:

1. Increased global presence
2.Environment friendliness
3.Pricing power in industry

Baxter International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Baxter International are as mentioned:

1, Updated R&D with competition
2.Entanglement in legal issues
3.Controversies gives negative publicity

Baxter International Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Baxter International:

1.Johnson & Johnson
2.Fresenius Medical Care AG & Co
3.Grifols, S.A

Hence this concludes the Baxter International SWOT analysis.

Continue reading more about the brand/company.

About Baxter International

Baxter International Overview
Parent Company

Baxter International Inc




Pharma and Healthcare

Tagline/ Slogan

Making a meaningful difference in patients’ lives


a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide.

Baxter International STP

Bio Science and Medical Products

Target Market

Products to treat hemophilia, kidney diseases, immune disorders


assists healthcare professionals and their patients with treatment of complex medical conditions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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