Baxter International SWOT Analysis
Here is a detailed SWOT analysis of Baxter International covering strengths, weaknesses, opportunities and threats.
Baxter International Strengths
- Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology
- Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines
- Focus on environmental issues
- Strong financial performance
- Strong history of innovation and service
Above are the strengths in the SWOT Analysis of Baxter International. The strengths of Baxter International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Baxter International Weaknesses
- Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation
- Recent revenue growth are less than industry average is a concern
These were the weaknesses in the Baxter International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Baxter International Opportunities
- Increased global presence
- Environment friendliness
- Pricing power in industry
Above we covered the opportunities in Baxter International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Baxter International Threats
- Updated R&D with competition
- Entanglement in legal issues
- Controversies gives negative publicity
The threats in the SWOT Analysis of Baxter International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Baxter International SWOT analysis.
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About Baxter International
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Baxter International Overview | |
|---|---|
| Parent Company |
Baxter International Inc |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
Making a meaningful difference in patients’ lives |
| USP |
a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide. |
| Baxter International STP | |
| Segmentation |
Bio Science and Medical Products |
| Target Market |
Products to treat hemophilia, kidney diseases, immune disorders |
| Positioning |
assists healthcare professionals and their patients with treatment of complex medical conditions |
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