Baxter International SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 5978
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SWOT Analysis of Baxter International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Baxter International

Parent Company

Baxter International Inc

Category

Healthcare

Sector

Pharma and Healthcare

Tagline/ Slogan

Making a meaningful difference in patients’ lives

USP

a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide.

Baxter International STP

Segment

Bio Science and Medical Products

Target Group

Products to treat hemophilia, kidney diseases, immune disorders

Positioning

assists healthcare professionals and their patients with treatment of complex medical conditions

Baxter International SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Baxter International :

1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology
2. Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines
3. Focus on environmental issues
4. Strong financial performance

5. Strong history of innovation and service

Weaknesses

1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation
2. Recent revenue growth are less than industry average is a concern

Opportunities

1. Increased global presence
2.Environment friendliness
3.Pricing power in industry

Threats

1, Updated R&D with competition
2.Entanglement in legal issues
3.Controversies gives negative publicity

Baxter International Competition

Competitors

Below are the 3 main Baxter International competitors :

1.Johnson & Johnson
2.Fresenius Medical Care AG & Co
3.Grifols, S.A


The brandguide table above concludes the Baxter International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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