Baxter International SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 4101

SWOT Analysis of Baxter International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Baxter International

Parent Company

Baxter International Inc




Medical equipment

Tagline/ Slogan

Making a meaningful difference in patients’ lives


a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide.



Bio Science and Medical Products

Target Group

Products to treat hemophilia, kidney diseases, immune disorders


assists healthcare professionals and their patients with treatment of complex medical conditions

SWOT Analysis


1. Global diversified health company with focus on medical devices ,pharmaceuticals and biotechnology
2. Wide area of expertise across anesthesia, biosurgery, critical care, hemophilia, immuoglobin, pulmonology, renal and vaccines
3. Focus on environmental issues
4. Strong financial performance

5. Strong history of innovation and service


1. Involved in some controversies such as Chinese heparin adulteration, avian flu combination and drug cost inflation
2. Recent revenue growth are less than industry average is a concern


1. Increased global presence
2.Environment friendliness
3.Pricing power in industry


1, Updated R&D with competition
2.Entanglement in legal issues
3.Controversies gives negative publicity



1.Becton, Dickinson and Company
2.Fresenius Medical Care AG & Co
3.Grifols, S.A

The table above concludes the Baxter International SWOT analysis along with its marketing and brand parameters.


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