SWOT analysis of Stryker analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Stryker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Stryker to benchmark its business & performance as compared to the competitors and industry. As of 2020, Stryker is one of the leading brands in the pharma and healthcare sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Stryker competitors and includes Stryker target market, segmentation, positioning & Unique Selling Proposition (USP).
Stryker Brand Analysis | |
---|---|
Parent Company |
Stryker Corporation |
Category |
Healthcare |
Sector | |
Tagline/ Slogan |
We make a difference |
USP |
Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world |
Stryker STP | |
Stryker Segmentation |
Medical devices , orthopaedic implants ,surgical equipment |
Stryker Target Market |
Patient handling and emergency medical equipment. |
Stryker Positioning |
dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care |
Stryker SWOT Analysis | |
Stryker Strengths |
Below are the Strengths in the SWOT Analysis of Stryker: 1. Unique set of offerings for customers ie hospitals and patients |
Stryker Weaknesses |
Here are the weaknesses in the Stryker SWOT Analysis: 1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity |
Stryker Opportunities |
Following are the Opportunities in Stryker SWOT Analysis: 1.New products and offerings through services |
Stryker Threats |
The threats in the SWOT Analysis of Stryker are as mentioned: 1. Substitute products from competitors |
Stryker Competition | |
Competitors |
Below are the top 3 Stryker competitors: 1.Biomet Inc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Stryker. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us