Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Stryker analyses the brand by its strengths, weaknesses, opportunities & threats. In Stryker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Stryker to benchmark its business & performance as compared to the competitors. Stryker is one of the leading brands in the pharma and healthcare sector.
The table below lists the Stryker SWOT (Strengths, Weaknesses, Opportunities, Threats), top Stryker competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world
Medical devices , orthopaedic implants ,surgical equipment
Patient handling and emergency medical equipment.
dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care
SWOT Analysis of Stryker
Below are the Strengths in the SWOT Analysis of Stryker:
1. Unique set of offerings for customers ie hospitals and patients 2. Commitment to social responsibilty 3. Strong Brand name and customer loyalty 4. Trusted partnerships and associations with medical service agencies and hospitals
Here are the weaknesses in the Stryker SWOT Analysis:
1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity 2.Weak R& D department – lack of continuous innovation compared to global players 3.Mixed signals received by investors regarding company image
Following are the Opportunities in Stryker SWOT Analysis:
1.New products and offerings through services 2.Geographical expansion especially in emerging economies 3. Innovation and technology
The threats in the SWOT Analysis of Stryker are as mentioned:
1. Substitute products from competitors 2.Volatile exchange rates 3.Government regulations and highly competitive industry
Below are the top 3 competitors of Stryker:
1.Biomet Inc 2.DePuy Inc 3.Zimmer Holdings Inc
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Stryker. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute