Stryker SWOT Analysis, Competitors & USP
SWOT analysis of Stryker analyses the brand by its strengths, weaknesses, opportunities & threats. In Stryker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Stryker to benchmark its business & performance as compared to the competitors. Stryker is one of the leading brands in the pharma and healthcare sector.
The table below lists the Stryker SWOT (Strengths, Weaknesses, Opportunities, Threats), top Stryker competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Stryker Brand Analysis | |
|---|---|
| Parent Company |
Stryker Corporation |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
We make a difference |
| USP |
Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world |
| Stryker STP | |
| Segment |
Medical devices , orthopaedic implants ,surgical equipment |
| Target Group |
Patient handling and emergency medical equipment. |
| Positioning |
dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care |
| SWOT Analysis of Stryker | |
| Stryker Strengths |
Below are the Strengths in the SWOT Analysis of Stryker: 1. Unique set of offerings for customers ie hospitals and patients |
| Stryker Weaknesses |
Here are the weaknesses in the Stryker SWOT Analysis: 1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity |
| Stryker Opportunities |
Following are the Opportunities in Stryker SWOT Analysis: 1.New products and offerings through services |
| Stryker Threats |
The threats in the SWOT Analysis of Stryker are as mentioned: 1. Substitute products from competitors |
| Stryker Competition | |
| Stryker Competitors |
Below are the top 3 competitors of Stryker: 1.Biomet Inc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Stryker. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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