Stryker SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 6228
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SWOT Analysis of Stryker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stryker

Parent Company

Stryker Corporation

Category

Healthcare

Sector

Pharma and Healthcare

Tagline/ Slogan

We make a difference

USP

Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world

Stryker STP

Segment

Medical devices , orthopaedic implants ,surgical equipment

Target Group

Patient handling and emergency medical equipment.

Positioning

dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care

Stryker SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stryker :

1. Unique set of offerings for customers ie hospitals and patients
2. Commitment  to social responsibilty
3. Strong Brand name and customer loyalty
4. Trusted partnerships and associations with medical service agencies and hospitals

Weaknesses

1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity
2.Weak R& D department – lack of continuous innovation compared to global players
3.Mixed signals received by investors regarding company image

Opportunities

1.New products and offerings through services
2.Geographical expansion especially in emerging economies
3. Innovation and technology

Threats

1. Substitute products from competitors
2.Volatile exchange rates
3.Government regulations and highly competitive industry

Stryker Competition

Competitors

Below are the 3 main Stryker competitors :

1.Biomet Inc
2.DePuy Inc
3.Zimmer Holdings Inc


The brandguide table above concludes the Stryker SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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