Stryker SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Stryker SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Stryker, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Stryker to benchmark its business & performance as compared to the competitors, and make strategic improvements. Stryker is one of the leading brands in the pharma and healthcare sector.

The article below lists the Stryker SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Stryker SWOT Analysis:

SWOT Analysis of Stryker

For Stryker, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Stryker Strengths

The strengths of Stryker looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Stryker :

1. Unique set of offerings for customers ie hospitals and patients
2. Commitment  to social responsibilty
3. Strong Brand name and customer loyalty
4. Trusted partnerships and associations with medical service agencies and hospitals

Stryker Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Stryker SWOT Analysis:

1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity
2.Weak R& D department – lack of continuous innovation compared to global players
3.Mixed signals received by investors regarding company image

Stryker Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Stryker SWOT Analysis:

1.New products and offerings through services
2.Geographical expansion especially in emerging economies
3. Innovation and technology

Stryker Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Stryker are as mentioned:

1. Substitute products from competitors
2.Volatile exchange rates
3.Government regulations and highly competitive industry

Stryker Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Stryker:

1.Biomet Inc
2.DePuy Inc
3.Zimmer Holdings Inc

Hence this concludes the Stryker SWOT analysis.

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About Stryker

Stryker Overview
Parent Company

Stryker Corporation




Pharma and Healthcare

Tagline/ Slogan

We make a difference


Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world

Stryker STP

Medical devices , orthopaedic implants ,surgical equipment

Target Market

Patient handling and emergency medical equipment.


dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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