Stryker SWOT Analysis
Stryker is one of the leading brands in the pharma and healthcare sector. Stryker SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Stryker:
Quick Glance:
Stryker Strengths
- Unique set of offerings for customers ie hospitals and patients
- Commitmentto social responsibilty
- Strong Brand name and customer loyalty
- Trusted partnerships and associations with medical service agencies and hospitals
Above are the strengths in the SWOT Analysis of Stryker. The strengths of Stryker looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Stryker Weaknesses
- Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity
- Weak R& D department – lack of continuous innovation compared to global players
- Mixed signals received by investors regarding company image
These were the weaknesses in the Stryker SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Stryker Opportunities
- New products and offerings through services
- Geographical expansion especially in emerging economies
- Innovation and technology
Above we covered the opportunities in Stryker SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Stryker Threats
- Substitute products from competitors
- Volatile exchange rates
- Government regulations and highly competitive industry
The threats in the SWOT Analysis of Stryker are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Stryker SWOT analysis.
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About Stryker
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Stryker Overview | |
|---|---|
| Parent Company |
Stryker Corporation |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
We make a difference |
| USP |
Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world |
| Stryker STP | |
| Segmentation |
Medical devices , orthopaedic implants ,surgical equipment |
| Target Market |
Patient handling and emergency medical equipment. |
| Positioning |
dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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