Stryker SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Stryker Corporation

Healthcare

Pharma and Healthcare

We make a difference

Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world

Medical devices , orthopaedic implants ,surgical equipment

Patient handling and emergency medical equipment.

dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care

Below are the Strengths in the SWOT Analysis of Stryker:

1. Unique set of offerings for customers ie hospitals and patients
2. Commitment  to social responsibilty
3. Strong Brand name and customer loyalty
4. Trusted partnerships and associations with medical service agencies and hospitals

Here are the weaknesses in the Stryker SWOT Analysis:

1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity
2.Weak R& D department – lack of continuous innovation compared to global players
3.Mixed signals received by investors regarding company image

Following are the Opportunities in Stryker SWOT Analysis:

1.New products and offerings through services
2.Geographical expansion especially in emerging economies
3. Innovation and technology

The threats in the SWOT Analysis of Stryker are as mentioned:

1. Substitute products from competitors
2.Volatile exchange rates
3.Government regulations and highly competitive industry

Below are the top 3 Stryker competitors:

1.Biomet Inc
2.DePuy Inc
3.Zimmer Holdings Inc