Stryker SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Stryker analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Stryker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Stryker to benchmark its business & performance as compared to the competitors and industry. As of 2020, Stryker is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Stryker competitors and includes Stryker target market, segmentation, positioning & Unique Selling Proposition (USP).

Stryker SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Stryker Brand Analysis
Parent Company

Stryker Corporation




Pharma and Healthcare

Tagline/ Slogan

We make a difference


Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world

Stryker STP
Stryker Segmentation

Medical devices , orthopaedic implants ,surgical equipment

Stryker Target Market

Patient handling and emergency medical equipment.

Stryker Positioning

dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care

Stryker SWOT Analysis
Stryker Strengths

Below are the Strengths in the SWOT Analysis of Stryker:

1. Unique set of offerings for customers ie hospitals and patients
2. Commitment  to social responsibilty
3. Strong Brand name and customer loyalty
4. Trusted partnerships and associations with medical service agencies and hospitals

Stryker Weaknesses

Here are the weaknesses in the Stryker SWOT Analysis:

1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity
2.Weak R& D department – lack of continuous innovation compared to global players
3.Mixed signals received by investors regarding company image

Stryker Opportunities

Following are the Opportunities in Stryker SWOT Analysis:

1.New products and offerings through services
2.Geographical expansion especially in emerging economies
3. Innovation and technology

Stryker Threats

The threats in the SWOT Analysis of Stryker are as mentioned:

1. Substitute products from competitors
2.Volatile exchange rates
3.Government regulations and highly competitive industry

Stryker Competition

Below are the top 3 Stryker competitors:

1.Biomet Inc
2.DePuy Inc
3.Zimmer Holdings Inc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Stryker. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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