Stryker SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 4541

SWOT Analysis of Stryker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Stryker Corporation




Medical equipment

Tagline/ Slogan

We make a difference


Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world



Medical devices , orthopaedic implants ,surgical equipment

Target Group

Patient handling and emergency medical equipment.


dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care

SWOT Analysis


1. Unique set of offerings for customers ie hospitals and patients
2. Commitment  to social responsibilty
3. Strong Brand name and customer loyalty
4. Trusted partnerships and associations with medical service agencies and hospitals


1.Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity
2.Weak R& D department – lack of continuous innovation compared to global players
3.Mixed signals received by investors regarding company image


1.New products and offerings through services
2.Geographical expansion especially in emerging economies
3. Innovation and technology


1. Substitute products from competitors
2.Volatile exchange rates
3.Government regulations and highly competitive industry



1.Biomet Inc
2.DePuy Inc
3.Zimmer Holdings Inc

The table above concludes the Stryker SWOT analysis along with its marketing and brand parameters.


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