Boston Scientific SWOT Analysis, Competitors & USP
SWOT analysis of Boston Scientific analyses the brand by its strengths, weaknesses, opportunities & threats. In Boston Scientific SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Boston Scientific to benchmark its business & performance as compared to the competitors. Boston Scientific is one of the leading brands in the pharma and healthcare sector.
The table below lists the Boston Scientific SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boston Scientific competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Boston Scientific Brand Analysis | |
|---|---|
| Parent Company |
Boston Scientific Corporation |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
Advancing science for life |
| USP |
A team with the passion, drive, and confidence to believe our innovative medical solutions can transform lives and improve the health of patients around the world. |
| Boston Scientific STP | |
| Segment |
Global developer and marketer of interventional medical devices |
| Target Group |
Devices used in cardiac rhythm management, cardiac and vascular surgery, electrophysiology, tumor reduction, cancer treatments, hearing reduction; and pain management |
| Positioning |
We are a leading innovator of medical solutions that improve the health of patients around the world. |
| SWOT Analysis of Boston Scientific | |
| Boston Scientific Strengths |
Below are the Strengths in the SWOT Analysis of Boston Scientific: 1. Well known for the development of the Taxus Stent, a drug-eluting stent which is used to open clogged arteries 5.Strong brand equity with loyal customers |
| Boston Scientific Weaknesses |
Here are the weaknesses in the Boston Scientific SWOT Analysis: 1.Competitive nature of the industry with immense focus on technological advancements and research capabilities |
| Boston Scientific Opportunities |
Following are the Opportunities in Boston Scientific SWOT Analysis: 1.Acquisitions of competitors similar to Guidant in 2006 |
| Boston Scientific Threats |
The threats in the SWOT Analysis of Boston Scientific are as mentioned: 1.FDA rulings and government interventions in healthcare industry |
| Boston Scientific Competition | |
| Boston Scientific Competitors |
Below are the top 3 competitors of Boston Scientific: 1.Abbott Laboratories |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boston Scientific. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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