Boston Scientific SWOT Analysis
Here is a detailed SWOT analysis of Boston Scientific covering strengths, weaknesses, opportunities and threats.
Boston Scientific Strengths
- Well known for the development of the Taxus Stent, a drug-eluting stent which is used to open clogged arteries
- Strong top management reflected by increased share prices when the new CEO stepped in
- Acquisition of Guidant gives the company immense depth in heart devices market
- Product marketing done in 100 countries through its direct sales force – which is very active in 40 countries
- Strong brand equity with loyal customers
Above are the strengths in the SWOT Analysis of Boston Scientific. The strengths of Boston Scientific looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Boston Scientific Weaknesses
- Competitive nature of the industry with immense focus on technological advancements and research capabilities
- Negative publicity due to involvement in controversy regarding illegal payment to US Army doctor to use their devices
These were the weaknesses in the Boston Scientific SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Boston Scientific Opportunities
- Acquisitions of competitors similar to Guidant in 2006
- Spinoffs from parent company like Navilyst Medical
- Geographical expansion to growth markets
Above we covered the opportunities in Boston Scientific SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Boston Scientific Threats
- FDA rulings and government interventions in healthcare industry
- Acorss product portfolio, company has to deal with multiple competitors
- Loss of investor confidence resulting in lesser market capitalization
The threats in the SWOT Analysis of Boston Scientific are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Boston Scientific SWOT analysis.
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About Boston Scientific
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Boston Scientific Overview | |
|---|---|
| Parent Company |
Boston Scientific Corporation |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
Advancing science for life |
| USP |
A team with the passion, drive, and confidence to believe our innovative medical solutions can transform lives and improve the health of patients around the world. |
| Boston Scientific STP | |
| Segmentation |
Global developer and marketer of interventional medical devices |
| Target Market |
Devices used in cardiac rhythm management, cardiac and vascular surgery, electrophysiology, tumor reduction, cancer treatments, hearing reduction; and pain management |
| Positioning |
We are a leading innovator of medical solutions that improve the health of patients around the world. |
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