Boston Scientific SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Boston Scientific analyses the brand by its strengths, weaknesses, opportunities & threats. In Boston Scientific SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Boston Scientific to benchmark its business & performance as compared to the competitors. Boston Scientific is one of the leading brands in the pharma and healthcare sector.
The table below lists the Boston Scientific SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boston Scientific competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A team with the passion, drive, and confidence to believe our innovative medical solutions can transform lives and improve the health of patients around the world.
Boston Scientific STP
Global developer and marketer of interventional medical devices
Devices used in cardiac rhythm management, cardiac and vascular surgery, electrophysiology, tumor reduction, cancer treatments, hearing reduction; and pain management
We are a leading innovator of medical solutions that improve the health of patients around the world.
SWOT Analysis of Boston Scientific
Boston Scientific Strengths
Below are the Strengths in the SWOT Analysis of Boston Scientific:
1. Well known for the development of the Taxus Stent, a drug-eluting stent which is used to open clogged arteries 2. Strong top management reflected by increased share prices when the new CEO stepped in 3. Acquisition of Guidant gives the company immense depth in heart devices market 4. Product marketing done in 100 countries through its direct sales force – which is very active in 40 countries
5.Strong brand equity with loyal customers
Boston Scientific Weaknesses
Here are the weaknesses in the Boston Scientific SWOT Analysis:
1.Competitive nature of the industry with immense focus on technological advancements and research capabilities 2.Negative publicity due to involvement in controversy regarding illegal payment to US Army doctor to use their devices
Boston Scientific Opportunities
Following are the Opportunities in Boston Scientific SWOT Analysis:
1.Acquisitions of competitors similar to Guidant in 2006 2.Spinoffs from parent company like Navilyst Medical 3. Geographical expansion to growth markets
Boston Scientific Threats
The threats in the SWOT Analysis of Boston Scientific are as mentioned:
1.FDA rulings and government interventions in healthcare industry 2.Acorss product portfolio, company has to deal with multiple competitors 3.Loss of investor confidence resulting in lesser market capitalization
Boston Scientific Competition
Boston Scientific Competitors
Below are the top 3 competitors of Boston Scientific:
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