Published in Pharma and Healthcare category by MBA Skool Team
Boston Scientific is one of the leading brands in the pharma and healthcare sector. Boston Scientific SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Boston Scientific:
Well known for the development of the Taxus Stent, a drug-eluting stent which is used to open clogged arteries
Strong top management reflected by increased share prices when the new CEO stepped in
Acquisition of Guidant gives the company immense depth in heart devices market
Product marketing done in 100 countries through its direct sales force – which is very active in 40 countries
Strong brand equity with loyal customers
Above are the strengths in the SWOT Analysis of Boston Scientific. The strengths of Boston Scientific looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Boston Scientific Weaknesses
Competitive nature of the industry with immense focus on technological advancements and research capabilities
Negative publicity due to involvement in controversy regarding illegal payment to US Army doctor to use their devices
These were the weaknesses in the Boston Scientific SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Boston Scientific Opportunities
Acquisitions of competitors similar to Guidant in 2006
Spinoffs from parent company like Navilyst Medical
Geographical expansion to growth markets
Above we covered the opportunities in Boston Scientific SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Boston Scientific Threats
FDA rulings and government interventions in healthcare industry
Acorss product portfolio, company has to deal with multiple competitors
Loss of investor confidence resulting in lesser market capitalization
The threats in the SWOT Analysis of Boston Scientific are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A team with the passion, drive, and confidence to believe our innovative medical solutions can transform lives and improve the health of patients around the world.
Boston Scientific STP
Global developer and marketer of interventional medical devices
Devices used in cardiac rhythm management, cardiac and vascular surgery, electrophysiology, tumor reduction, cancer treatments, hearing reduction; and pain management
We are a leading innovator of medical solutions that improve the health of patients around the world.
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