Boston Scientific SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Boston Scientific analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Boston Scientific SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boston Scientific to benchmark its business & performance as compared to the competitors and industry. As of 2020, Boston Scientific is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boston Scientific competitors and includes Boston Scientific target market, segmentation, positioning & Unique Selling Proposition (USP).

Boston Scientific SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boston Scientific Brand Analysis
Parent Company

Boston Scientific Corporation

Category

Healthcare

Sector

Pharma and Healthcare

Tagline/ Slogan

Advancing science for life

USP

A team with the passion, drive, and confidence to believe our innovative medical solutions can transform lives and improve the health of patients around the world.

Boston Scientific STP
Boston Scientific Segmentation

Global developer and marketer of interventional medical devices

Boston Scientific Target Market

Devices used in cardiac rhythm management, cardiac and vascular surgery, electrophysiology, tumor reduction, cancer treatments, hearing reduction; and pain management

Boston Scientific Positioning

We are a leading innovator of medical solutions that improve the health of patients around the world.

Boston Scientific SWOT Analysis
Boston Scientific Strengths

Below are the Strengths in the SWOT Analysis of Boston Scientific:

1. Well known for the development of the Taxus Stent, a drug-eluting stent which is used to open clogged arteries
2. Strong top management reflected by increased share prices when the new CEO stepped in
3. Acquisition of Guidant gives the company immense depth in heart devices market
4. Product marketing done in 100 countries through its direct sales force – which is very active in 40 countries

5.Strong brand equity with loyal customers

Boston Scientific Weaknesses

Here are the weaknesses in the Boston Scientific SWOT Analysis:

1.Competitive nature of the industry with immense focus on technological advancements and research capabilities
2.Negative publicity due to involvement in controversy regarding illegal payment to US Army doctor to use their devices

Boston Scientific Opportunities

Following are the Opportunities in Boston Scientific SWOT Analysis:

1.Acquisitions of competitors similar to Guidant in 2006
2.Spinoffs from parent company like Navilyst Medical
3. Geographical expansion to growth markets

Boston Scientific Threats

The threats in the SWOT Analysis of Boston Scientific are as mentioned:

1.FDA rulings and government interventions in healthcare industry
2.Acorss product portfolio, company has to deal with multiple competitors
3.Loss of investor confidence resulting in lesser market capitalization

Boston Scientific Competition
Competitors

Below are the top 3 Boston Scientific competitors:

1.Abbott Laboratories
2.Johnson & Johnson
3.Medtronic Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boston Scientific. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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