Essilor International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Essilor International S A

Healthcare

Pharma and Healthcare

Seeing the world better

design to manufacture, the group develops a wide range of lenses to correct and protect eyesight

Healthcare

Prescription laboratories and Optical professionals

To allow as many people as possible to see well to improve their quality of life

Below are the Strengths in the SWOT Analysis of Essilor International:

1. Responsible for creating Varilux, the world's first progressive lens which corrects presbyopia and allows clear vision in the wearer's near, intermediate and far vision
2. Operates in over 100 countries over five continents
3. One of the world's largest manufacturer of ophthalmic lenses, dominating the market on every continent
4. Leader in North America through acquisition of FGX International

5. Strong brand reputation and presence across the world

Here are the weaknesses in the Essilor International SWOT Analysis:

1. Activities are largely focused on research and development – Scope for concentration on sales and mareting and improving brand equity
2.Limited presence in emerging markets

Following are the Opportunities in Essilor International SWOT Analysis:

1. Innovation at all levels - products, services and marketing
2. conquer the middle of the range, in developed countries,
3. pursuing a policy of acquisitions and partnerships with prescription laboratories and distributors

4. conduct initiatives at a very early stage in the value chain to offer information, check-ups and supply lenses, in regions of the world where access to optical care is difficult.

The threats in the SWOT Analysis of Essilor International are as mentioned:

1.Narrow portfolio of products – Can diversify to mitigate risks
2.Government regulations and industry stagnation
3.Competitive industry with focus on technology

Below are the top 3 Essilor International competitors:

1.Bausch & lomb incorporated
2.Carl Zeiss AG
3.Hoya Corporation