Essilor International SWOT Analysis, USP & Competitors

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SWOT Analysis of Essilor International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Essilor International

Parent Company

Essilor International S A




Medical equipment

Tagline/ Slogan

Seeing the world better


design to manufacture, the group develops a wide range of lenses to correct and protect eyesight




Target Group

Prescription laboratories and Optical professionals


To allow as many people as possible to see well to improve their quality of life

SWOT Analysis


1. Responsible for creating Varilux, the world's first progressive lens which corrects presbyopia and allows clear vision in the wearer's near, intermediate and far vision
2. Operates in over 100 countries over five continents
3. One of the world's largest manufacturer of ophthalmic lenses, dominating the market on every continent
4. Leader in North America through acquisition of FGX International

5. Strong brand reputation and presence across the world


1. Activities are largely focused on research and development – Scope for concentration on sales and mareting and improving brand equity
2.Limited presence in emerging markets


1. Innovation at all levels - products, services and marketing
2. conquer the middle of the range, in developed countries,
3. pursuing a policy of acquisitions and partnerships with prescription laboratories and distributors

4. conduct initiatives at a very early stage in the value chain to offer information, check-ups and supply lenses, in regions of the world where access to optical care is difficult.


1.Narrow portfolio of products – Can diversify to mitigate risks
2.Government regulations and industry stagnation
3.Competitive industry with focus on technology



1.Bausch & lomb incorporated
2.Carl Zeiss AG
3.Hoya Corporation

The table above concludes the Essilor International SWOT analysis along with its marketing and brand parameters.


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