Published in Pharma and Healthcare category by MBA Skool Team
Essilor International is one of the leading brands in the pharma and healthcare sector. Essilor International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Essilor International:
Responsible for creating Varilux, the world's first progressive lens which corrects presbyopia and allows clear vision in the wearer's near, intermediate and far vision
Operates in over 100 countries over five continents
One of the world's largest manufacturer of ophthalmic lenses, dominating the market on every continent
Leader in North America through acquisition of FGX International
Strong brand reputation and presence across the world
Above are the strengths in the SWOT Analysis of Essilor International. The strengths of Essilor International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Essilor International Weaknesses
Activities are largely focused on research and development – Scope for concentration on sales and mareting and improving brand equity
Limited presence in emerging markets
These were the weaknesses in the Essilor International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Essilor International Opportunities
Innovation at all levels - products, services and marketing
conquer the middle of the range, in developed countries,
pursuing a policy of acquisitions and partnerships with prescription laboratories and distributors
conduct initiatives at a very early stage in the value chain to offer information, check-ups and supply lenses, in regions of the world where access to optical care is difficult.
Above we covered the opportunities in Essilor International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Essilor International Threats
Narrow portfolio of products – Can diversify to mitigate risks
Government regulations and industry stagnation
Competitive industry with focus on technology
The threats in the SWOT Analysis of Essilor International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
design to manufacture, the group develops a wide range of lenses to correct and protect eyesight
Essilor International STP
Prescription laboratories and Optical professionals
To allow as many people as possible to see well to improve their quality of life
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Essilor International. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute