Essilor International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Essilor International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Essilor International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Essilor International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Essilor International is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Essilor International competitors and includes Essilor International target market, segmentation, positioning & Unique Selling Proposition (USP).

Essilor International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Essilor International Brand Analysis
Parent Company

Essilor International S A




Pharma and Healthcare

Tagline/ Slogan

Seeing the world better


design to manufacture, the group develops a wide range of lenses to correct and protect eyesight

Essilor International STP
Essilor International Segmentation


Essilor International Target Market

Prescription laboratories and Optical professionals

Essilor International Positioning

To allow as many people as possible to see well to improve their quality of life

Essilor International SWOT Analysis
Essilor International Strengths

Below are the Strengths in the SWOT Analysis of Essilor International:

1. Responsible for creating Varilux, the world's first progressive lens which corrects presbyopia and allows clear vision in the wearer's near, intermediate and far vision
2. Operates in over 100 countries over five continents
3. One of the world's largest manufacturer of ophthalmic lenses, dominating the market on every continent
4. Leader in North America through acquisition of FGX International

5. Strong brand reputation and presence across the world

Essilor International Weaknesses

Here are the weaknesses in the Essilor International SWOT Analysis:

1. Activities are largely focused on research and development – Scope for concentration on sales and mareting and improving brand equity
2.Limited presence in emerging markets

Essilor International Opportunities

Following are the Opportunities in Essilor International SWOT Analysis:

1. Innovation at all levels - products, services and marketing
2. conquer the middle of the range, in developed countries,
3. pursuing a policy of acquisitions and partnerships with prescription laboratories and distributors

4. conduct initiatives at a very early stage in the value chain to offer information, check-ups and supply lenses, in regions of the world where access to optical care is difficult.

Essilor International Threats

The threats in the SWOT Analysis of Essilor International are as mentioned:

1.Narrow portfolio of products – Can diversify to mitigate risks
2.Government regulations and industry stagnation
3.Competitive industry with focus on technology

Essilor International Competition

Below are the top 3 Essilor International competitors:

1.Bausch & lomb incorporated
2.Carl Zeiss AG
3.Hoya Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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