Smith and Nephew SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Smith and Nephew SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Smith and Nephew, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smith and Nephew to benchmark its business & performance as compared to the competitors, and make strategic improvements. Smith and Nephew is one of the leading brands in the pharma and healthcare sector.

The article below lists the Smith and Nephew SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Smith and Nephew SWOT Analysis:

SWOT Analysis of Smith and Nephew

For Smith and Nephew, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Smith and Nephew Strengths

The strengths of Smith and Nephew looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Smith and Nephew :

1. Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care
2. Consistent sales means a strong financial position
3. Received awards for manufacturer of the year in 2007
4. Strategy of consolidation and operational efficiency is well publicized

5. Widespread operations and strong brand equity

Smith and Nephew Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Smith and Nephew SWOT Analysis:

1.Greater scope for improving brand visibility and brand recall
2.Competition has diversified into different segments – hence have higher pricing power
3.Low market capitalization compared to competitors

Smith and Nephew Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Smith and Nephew SWOT Analysis:

1.Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources
2.Build and create sustainable businesses in emerging markets
3.Supplement organic growth through acquisitions

Smith and Nephew Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Smith and Nephew are as mentioned:

1. Controversies regarding allegations of corruptions against the US and German subsidiaries
2.Risk of government interventions and economic pressures
3.Need for continued investments in R&D might prove costly

Smith and Nephew Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Smith and Nephew:

1.Johnson & Johnson
2.Stryker Corporation
3.Zimmer Holdings

Hence this concludes the Smith and Nephew SWOT analysis.

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About Smith and Nephew

Smith and Nephew Overview
Parent Company

Smith & Nephew


Health care


Pharma and Healthcare

Tagline/ Slogan

Leadership in worldwide healthcare


Strategy of researching, developing, manufacturing and marketing technically innovative and advanced medical devices

Smith and Nephew STP

Advanced wound management. Endoscopy and Orthopaedics

Target Market

Users of medical equipment in clinical therapy


Smith & Nephew is committed to helping people regain their lives by repairing and healing the human body.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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