Smith and Nephew SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Smith & Nephew

Health care

Pharma and Healthcare

Leadership in worldwide healthcare

Strategy of researching, developing, manufacturing and marketing technically innovative and advanced medical devices

Advanced wound management. Endoscopy and Orthopaedics

Users of medical equipment in clinical therapy

Smith & Nephew is committed to helping people regain their lives by repairing and healing the human body.

Below are the Strengths in the SWOT Analysis of Smith and Nephew:

1. Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care
2. Consistent sales means a strong financial position
3. Received awards for manufacturer of the year in 2007
4. Strategy of consolidation and operational efficiency is well publicized

5. Widespread operations and strong brand equity

Here are the weaknesses in the Smith and Nephew SWOT Analysis:

1.Greater scope for improving brand visibility and brand recall
2.Competition has diversified into different segments – hence have higher pricing power
3.Low market capitalization compared to competitors

Following are the Opportunities in Smith and Nephew SWOT Analysis:

1.Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources
2.Build and create sustainable businesses in emerging markets
3.Supplement organic growth through acquisitions

The threats in the SWOT Analysis of Smith and Nephew are as mentioned:

1. Controversies regarding allegations of corruptions against the US and German subsidiaries
2.Risk of government interventions and economic pressures
3.Need for continued investments in R&D might prove costly

Below are the top 3 Smith and Nephew competitors:

1.Johnson & Johnson
2.Stryker Corporation
3.Zimmer Holdings