Smith and Nephew SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Smith and Nephew analyses the brand by its strengths, weaknesses, opportunities & threats. In Smith and Nephew SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Smith and Nephew to benchmark its business & performance as compared to the competitors. Smith and Nephew is one of the leading brands in the pharma and healthcare sector.

The table below lists the Smith and Nephew SWOT (Strengths, Weaknesses, Opportunities, Threats), top Smith and Nephew competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Smith and Nephew SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Smith and Nephew Brand Analysis
Parent Company

Smith & Nephew


Health care


Pharma and Healthcare

Tagline/ Slogan

Leadership in worldwide healthcare


Strategy of researching, developing, manufacturing and marketing technically innovative and advanced medical devices

Smith and Nephew STP

Advanced wound management. Endoscopy and Orthopaedics

Target Group

Users of medical equipment in clinical therapy


Smith & Nephew is committed to helping people regain their lives by repairing and healing the human body.

SWOT Analysis of Smith and Nephew
Smith and Nephew Strengths

Below are the Strengths in the SWOT Analysis of Smith and Nephew:

1. Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care
2. Consistent sales means a strong financial position
3. Received awards for manufacturer of the year in 2007
4. Strategy of consolidation and operational efficiency is well publicized

5. Widespread operations and strong brand equity

Smith and Nephew Weaknesses

Here are the weaknesses in the Smith and Nephew SWOT Analysis:

1.Greater scope for improving brand visibility and brand recall
2.Competition has diversified into different segments – hence have higher pricing power
3.Low market capitalization compared to competitors

Smith and Nephew Opportunities

Following are the Opportunities in Smith and Nephew SWOT Analysis:

1.Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources
2.Build and create sustainable businesses in emerging markets
3.Supplement organic growth through acquisitions

Smith and Nephew Threats

The threats in the SWOT Analysis of Smith and Nephew are as mentioned:

1. Controversies regarding allegations of corruptions against the US and German subsidiaries
2.Risk of government interventions and economic pressures
3.Need for continued investments in R&D might prove costly

Smith and Nephew Competition
Smith and Nephew Competitors

Below are the top 3 competitors of Smith and Nephew:

1.Johnson & Johnson
2.Stryker Corporation
3.Zimmer Holdings

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Smith and Nephew. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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