Smith and Nephew SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3515

SWOT Analysis of Smith and Nephew with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smith and Nephew

Parent Company

Smith & Nephew


Health care


Medical equipment

Tagline/ Slogan

Leadership in worldwide healthcare


Strategy of researching, developing, manufacturing and marketing technically innovative and advanced medical devices



Advanced wound management. Endoscopy and Orthopaedics

Target Group

Users of medical equipment in clinical therapy


Smith & Nephew is committed to helping people regain their lives by repairing and healing the human body.

SWOT Analysis


1. Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care
2. Consistent sales means a strong financial position
3. Received awards for manufacturer of the year in 2007
4. Strategy of consolidation and operational efficiency is well publicized

5. Widespread operations and strong brand equity


1.Greater scope for improving brand visibility and brand recall
2.Competition has diversified into different segments – hence have higher pricing power
3.Low market capitalization compared to competitors


1.Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources
2.Build and create sustainable businesses in emerging markets
3.Supplement organic growth through acquisitions


1. Controversies regarding allegations of corruptions against the US and German subsidiaries
2.Risk of government interventions and economic pressures
3.Need for continued investments in R&D might prove costly



1.Johnson & Johnson
2.Stryker Corporation
3.Zimmer Holdings

The table above concludes the Smith and Nephew SWOT analysis along with its marketing and brand parameters.


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