Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Smith and Nephew analyses the brand by its strengths, weaknesses, opportunities & threats. In Smith and Nephew SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Smith and Nephew to benchmark its business & performance as compared to the competitors. Smith and Nephew is one of the leading brands in the pharma and healthcare sector.
The table below lists the Smith and Nephew SWOT (Strengths, Weaknesses, Opportunities, Threats), top Smith and Nephew competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Smith and Nephew SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Strategy of researching, developing, manufacturing and marketing technically innovative and advanced medical devices
Smith and Nephew STP
Advanced wound management. Endoscopy and Orthopaedics
Users of medical equipment in clinical therapy
Smith & Nephew is committed to helping people regain their lives by repairing and healing the human body.
SWOT Analysis of Smith and Nephew
Smith and Nephew Strengths
Below are the Strengths in the SWOT Analysis of Smith and Nephew:
1. Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care 2. Consistent sales means a strong financial position 3. Received awards for manufacturer of the year in 2007 4. Strategy of consolidation and operational efficiency is well publicized
5. Widespread operations and strong brand equity
Smith and Nephew Weaknesses
Here are the weaknesses in the Smith and Nephew SWOT Analysis:
1.Greater scope for improving brand visibility and brand recall 2.Competition has diversified into different segments – hence have higher pricing power 3.Low market capitalization compared to competitors
Smith and Nephew Opportunities
Following are the Opportunities in Smith and Nephew SWOT Analysis:
1.Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources 2.Build and create sustainable businesses in emerging markets 3.Supplement organic growth through acquisitions
Smith and Nephew Threats
The threats in the SWOT Analysis of Smith and Nephew are as mentioned:
1. Controversies regarding allegations of corruptions against the US and German subsidiaries 2.Risk of government interventions and economic pressures 3.Need for continued investments in R&D might prove costly
Smith and Nephew Competition
Smith and Nephew Competitors
Below are the top 3 competitors of Smith and Nephew:
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