Published in Pharma and Healthcare category by MBA Skool Team
Smith and Nephew is one of the leading brands in the pharma and healthcare sector. Smith and Nephew SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Smith and Nephew:
Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care
Consistent sales means a strong financial position
Received awards for manufacturer of the year in 2007
Strategy of consolidation and operational efficiency is well publicized
Widespread operations and strong brand equity
Above are the strengths in the SWOT Analysis of Smith and Nephew. The strengths of Smith and Nephew looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Smith and Nephew Weaknesses
Greater scope for improving brand visibility and brand recall
Competition has diversified into different segments – hence have higher pricing power
Low market capitalization compared to competitors
These were the weaknesses in the Smith and Nephew SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Smith and Nephew Opportunities
Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources
Build and create sustainable businesses in emerging markets
Supplement organic growth through acquisitions
Above we covered the opportunities in Smith and Nephew SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Smith and Nephew Threats
Controversies regarding allegations of corruptions against the US and German subsidiaries
Risk of government interventions and economic pressures
Need for continued investments in R&D might prove costly
The threats in the SWOT Analysis of Smith and Nephew are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Strategy of researching, developing, manufacturing and marketing technically innovative and advanced medical devices
Smith and Nephew STP
Advanced wound management. Endoscopy and Orthopaedics
Users of medical equipment in clinical therapy
Smith & Nephew is committed to helping people regain their lives by repairing and healing the human body.
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