Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of St Jude Medical analyses the brand by its strengths, weaknesses, opportunities & threats. In St Jude Medical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like St Jude Medical to benchmark its business & performance as compared to the competitors. St Jude Medical is one of the leading brands in the pharma and healthcare sector.
The article below lists the St Jude Medical SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the St Jude Medical SWOT Analysis:
For St Jude Medical, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
St Jude Medical Strengths
The strengths of St Jude Medical looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of St Jude Medical :
1. Sells products in more than 100 countries and has over 20 operations and manufacturing facilities worldwide 2. Balanced portfolio of major new growth drivers 3. Recognized by FORTUNE magazine as one of America’s Most Admired Companies for six consecutive years 4. Joint marketing partnership with Abbott Laboratories
5. Strong brand name and widespread operations
St Jude Medical Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the St Jude Medical SWOT Analysis:
1.Product recall due to device failure resulting in negative publicity 2.Employment and financial problems in recent years – characterized by elimination of global work force
St Jude Medical Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in St Jude Medical SWOT Analysis:
1.Acquisitions and mergers to improve product portfolio 2.Word on brand image and brand recall 3.Increase geographical reach with more manufacturing and distribution outlets
St Jude Medical Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of St Jude Medical are as mentioned:
1. Technological capabilities of competitors 2.Competition at international level 3.FDA sanctions/warnings over product portfolio
St Jude Medical Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of St Jude Medical:
invests in technologies that improve patient care while reducing the
economic burden of epidemic diseases like heart failure, hypertension, coronary artery disease, depression and migraine on global health care systems.
St Jude Medical STP
Cardiac rhythm management, Atrial fibrillation, Cardiovascular and
People who treat cardiac, neurological and chronic pain patients, worldwide
Advancing the practice of medicine by reducing risk wherever possible and contributing to successful outcomes for every patient.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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