Zimmer Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Zimmer Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Zimmer Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zimmer Holdings to benchmark its business & performance as compared to the competitors and industry. As of 2020, Zimmer Holdings is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zimmer Holdings competitors and includes Zimmer Holdings target market, segmentation, positioning & Unique Selling Proposition (USP).

Zimmer Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Zimmer Holdings Brand Analysis
Parent Company

Zimmer Holdings
Category

Healthcare
Sector

Pharma and Healthcare
Tagline/ Slogan

Personal fit. Renewed life
USP

Personalized approach to joint replacement, and our dedication to the advancement of orthopaedic surgery
Zimmer Holdings STP
Zimmer Holdings Segmentation

Orthopaedic reconstructive, spinal and trauma devices, dental implants, and related orthopaedic surgical products
Zimmer Holdings Target Market

Medical professionals ,patients and caregivers
Zimmer Holdings Positioning

We design and create innovative,  personalized joint replacement technologies
Zimmer Holdings SWOT Analysis
Zimmer Holdings Strengths

Below are the Strengths in the SWOT Analysis of Zimmer Holdings:

1. Strong product portfolio across surgical, dental , spine orthopedics
2. In British English, a "Zimmer frame" has become a genericized trademark term for a walking frame.
3. Operations in more than 25 countries around the world and sells products in more than 100 countries
4. Spinoff from parent company Zimmer which originally manufactured aluminum splints

5. High quality products and services enhance brand image
Zimmer Holdings Weaknesses

Here are the weaknesses in the Zimmer Holdings SWOT Analysis:

1.Sub par growth in net income
2.Cost cutting efforts included layoffs
3.Need for strategic investments to strengthen foothold in emerging markets
Zimmer Holdings Opportunities

Following are the Opportunities in Zimmer Holdings SWOT Analysis:

1.Greater co operation through subsidiaries and assocites
2.Opportunities for market diversification
3.Opportunities for acquisitions and mergers
Zimmer Holdings Threats

The threats in the SWOT Analysis of Zimmer Holdings are as mentioned:

1. Need to persistent with efforts in research and development
2.Saturating markets
3.Medical devices tax – government intervnetions
Zimmer Holdings Competition
Competitors

Below are the top 3 Zimmer Holdings competitors:

1.Biomet Inc
2.Stryker Corporation
3.DePuy Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zimmer Holdings. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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