Zimmer Holdings SWOT Analysis, Competitors & USP

Zimmer Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Zimmer Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zimmer Holdings to benchmark its business & performance as compared to the competitors, and make strategic improvements. Zimmer Holdings is one of the leading brands in the pharma and healthcare sector.

The article below lists the Zimmer Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Zimmer Holdings SWOT Analysis:

SWOT Analysis of Zimmer Holdings

For Zimmer Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Zimmer Holdings Strengths

The strengths of Zimmer Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Zimmer Holdings :

1. Strong product portfolio across surgical, dental , spine orthopedics
2. In British English, a "Zimmer frame" has become a genericized trademark term for a walking frame.
3. Operations in more than 25 countries around the world and sells products in more than 100 countries
4. Spinoff from parent company Zimmer which originally manufactured aluminum splints

5. High quality products and services enhance brand image

Zimmer Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Zimmer Holdings SWOT Analysis:

1.Sub par growth in net income
2.Cost cutting efforts included layoffs
3.Need for strategic investments to strengthen foothold in emerging markets

Zimmer Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Zimmer Holdings SWOT Analysis:

1.Greater co operation through subsidiaries and assocites
2.Opportunities for market diversification
3.Opportunities for acquisitions and mergers

Zimmer Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Zimmer Holdings are as mentioned:

1. Need to persistent with efforts in research and development
2.Saturating markets
3.Medical devices tax – government intervnetions

Zimmer Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Zimmer Holdings:

1.Biomet Inc
2.Stryker Corporation
3.DePuy Inc

Hence this concludes the Zimmer Holdings SWOT analysis.

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About Zimmer Holdings

Zimmer Holdings Overview
Parent Company	Zimmer Holdings
Category	Healthcare
Sector	Pharma and Healthcare
Tagline/ Slogan	Personal fit. Renewed life
USP	Personalized approach to joint replacement, and our dedication to the advancement of orthopaedic surgery
Zimmer Holdings STP
Segmentation	Orthopaedic reconstructive, spinal and trauma devices, dental implants, and related orthopaedic surgical products
Target Market	Medical professionals ,patients and caregivers
Positioning	We design and create innovative,  personalized joint replacement technologies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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