Zimmer Holdings SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3239

SWOT Analysis of Zimmer Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zimmer Holdings

Parent Company

Zimmer Holdings




Medical equipment

Tagline/ Slogan

Personal fit. Renewed life


Personalized approach to joint replacement, and our dedication to the advancement of orthopaedic surgery



Orthopaedic reconstructive, spinal and trauma devices, dental implants, and related orthopaedic surgical products

Target Group

Medical professionals ,patients and caregivers


We design and create innovative,  personalized joint replacement technologies

SWOT Analysis


1. Strong product portfolio across surgical, dental , spine orthopedics
2. In British English, a "Zimmer frame" has become a genericized trademark term for a walking frame.
3. Operations in more than 25 countries around the world and sells products in more than 100 countries
4. Spinoff from parent company Zimmer which originally manufactured aluminum splints

5. High quality products and services enhance brand image


1.Sub par growth in net income
2.Cost cutting efforts included layoffs
3.Need for strategic investments to strengthen foothold in emerging markets


1.Greater co operation through subsidiaries and assocites
2.Opportunities for market diversification
3.Opportunities for acquisitions and mergers


1. Need to persistent with efforts in research and development
2.Saturating markets
3.Medical devices tax – government intervnetions



1.Biomet Inc
2.Stryker Corporation
3.DePuy Inc

The table above concludes the Zimmer Holdings SWOT analysis along with its marketing and brand parameters.


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