Zimmer Holdings SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 3623
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SWOT Analysis of Zimmer Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zimmer Holdings

Parent Company

Zimmer Holdings

Category

Healthcare

Sector

Pharma and Healthcare

Tagline/ Slogan

Personal fit. Renewed life

USP

Personalized approach to joint replacement, and our dedication to the advancement of orthopaedic surgery

Zimmer Holdings STP

Segment

Orthopaedic reconstructive, spinal and trauma devices, dental implants, and related orthopaedic surgical products

Target Group

Medical professionals ,patients and caregivers

Positioning

We design and create innovative,  personalized joint replacement technologies

Zimmer Holdings SWOT Analysis

Strengths

1. Strong product portfolio across surgical, dental , spine orthopedics
2. In British English, a "Zimmer frame" has become a genericized trademark term for a walking frame.
3. Operations in more than 25 countries around the world and sells products in more than 100 countries
4. Spinoff from parent company Zimmer which originally manufactured aluminum splints

5. High quality products and services enhance brand image

Weaknesses

1.Sub par growth in net income
2.Cost cutting efforts included layoffs
3.Need for strategic investments to strengthen foothold in emerging markets

Opportunities

1.Greater co operation through subsidiaries and assocites
2.Opportunities for market diversification
3.Opportunities for acquisitions and mergers

Threats

1. Need to persistent with efforts in research and development
2.Saturating markets
3.Medical devices tax – government intervnetions

Zimmer Holdings Competition

Competitors

1.Biomet Inc
2.Stryker Corporation
3.DePuy Inc


The brandguide table above concludes the Zimmer Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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