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Alliance Healthcare SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: February 06, 2024Read time:

Here is a detailed SWOT analysis of Alliance Healthcare covering strengths, weaknesses, opportunities and threats.

Alliance Healthcare Strengths

  1. Alliance Healthcare is the largest pharmaceutical distributor in UK
  2. Provides wide range of healthcare services
  3. Lean and efficient processes are used which helps in minimizing operating cost
  4. Continuous innovation in the offered services
  5. 12000 product lines are available
  6. Through a network of 15 distribution centres the business offers twice daily delivery services to more than 15,000 delivery points
  7. Cost effective patients support solutions
  8. It is present in UK, Italy, Switzerland,Norway

Above are the strengths in the SWOT Analysis of Alliance Healthcare. The strengths of Alliance Healthcare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Alliance Healthcare Weaknesses

  1. Problems in delivery of the services and solutions to remote areas
  2. intense competition means less market share

These were the weaknesses in the Alliance Healthcare SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Alliance Healthcare Opportunities

  1. Increasing awareness for healthcare needs
  2. Increasing demand for quality healthcare solutions
  3. Tieups with healthcentres and clinics can boost operations

Above we covered the opportunities in Alliance Healthcare SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Alliance Healthcare Threats

  1. Regulatory environment is becoming more and more stringent
  2. Economic slowdown in the European market

The threats in the SWOT Analysis of Alliance Healthcare are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Alliance Healthcare SWOT analysis.

About Alliance Healthcare

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Alliance Healthcare Overview
Parent Company

AB Acquisitions Limited


Pharmaceutical, medical and healthcare products wholesaler and distributor


Pharma and Healthcare

Tagline/ Slogan

Bringing healthcare closer


Best products, best prices and best services

Alliance Healthcare STP

All Healthcare providers

Target Market

Pharmacies, Hospitals and other health centres


Innovative provider of services related to pharmaceutical and healthcare industry


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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