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AIBI International SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: December 02, 2023Read time:

Here is a detailed SWOT analysis of AIBI International covering strengths, weaknesses, opportunities and threats.

AIBI International Strengths

  1. A huge portfolio of products under the brand
  2. It carries brands such as Adidas, Life Fitness, Reebok, and Slendertone under one roof
  3. The image of the brand is very strong in Singapore, AIBI has received the Singapore Promising Brand Award
  4. AIBI offers a variety of services of best quality, it produces and distributes beauty, health, and fitness products
  5. Offers high quality products and effective solutions for a good health

Above are the strengths in the SWOT Analysis of AIBI International. The strengths of AIBI International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AIBI International Weaknesses

  1. Existing gym community to compete with our product offerings
  2. Multi-brand retail stores ask for higher margins to keep your products
  3. These products are high involved purchases and require technical expertise to explain the functioning of the product to the buyer, lack of well trained staff can create a trouble

These were the weaknesses in the AIBI International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AIBI International Opportunities

  1. Increasing health awareness among people creates a huge market space for fitness products
  2. Lack of time in working professionals is one of the main issue, personal fitness equipment will provide them a flexible regime for themselves
  3. AMC contracts, after sale services, bulk discounts (for commercial buyers) can be used a strong influencer in purchases
  4. Global expansion of brand through tieups

Above we covered the opportunities in AIBI International SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AIBI International Threats

  1. Large club sells Nutritional Products, Retail Sport Items
  2. Machine expenses due to faults in the equipment or general maintenance
  3. Large gym and fitness centres giving out offerings to allure people to join them instead of buying a equipment

The threats in the SWOT Analysis of AIBI International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AIBI International SWOT analysis.

About AIBI International

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AIBI International Overview
Parent CompanyAIBI International

Fitness and well being


Pharma and Healthcare

Tagline/ Slogan

Shape up your life


AIBI brings the best brands in Health, Beauty and Fitness

AIBI International STP

Individual consumers are people who are health conscious and can afford a gym equipment at their house. Commercial customers are gyms, fitness centers

Target Market

Rich individuals and commercial fitness facilities


One stop solution for all fitness related problems

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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