Edwards Life Sciences SWOT Analysis, Competitors & USP

Edwards Life Sciences SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Edwards Life Sciences, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Edwards Life Sciences to benchmark its business & performance as compared to the competitors, and make strategic improvements. Edwards Life Sciences is one of the leading brands in the pharma and healthcare sector.

The article below lists the Edwards Life Sciences SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Edwards Life Sciences SWOT Analysis:

SWOT Analysis of Edwards Life Sciences

For Edwards Life Sciences, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Edwards Life Sciences Strengths

The strengths of Edwards Life Sciences looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Edwards Life Sciences :

1. Largest maker of artificial heart valves.
2. Broad product portfolio enabling Edwards to sustain leading position in heart valve market
3. Increased focus on R&D providing competitive advantage
4. Company's sells its products under different brand names, including Carpentier- Edwards, Fogarty, PERIMOUNT and Swan-Ganz.

Edwards Life Sciences Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Edwards Life Sciences SWOT Analysis:

1. Product recalls may have a negative impact on the brand image of the company
2. Edwards issued a product recall of its product,  ovaFlex delivery system, which was manufactured earlier

Edwards Life Sciences Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Edwards Life Sciences SWOT Analysis:

1. New product launches likely to help address broader customer base
2. Growing incidence of cardiovascular diseases
3. Reaching emerging economies through tie ups and associations

Edwards Life Sciences Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Edwards Life Sciences are as mentioned:

1. Intense competition could reduce the company’s market share
2. Healthcare reform in the US may have negative impact on demand for healthcare products
3. Industry consolidation could affect profitability

Edwards Life Sciences Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Edwards Life Sciences:

1. Medtronic, Inc.
2. St. Jude Medical, Inc.
3. PULSION Medical Systems AG

Hence this concludes the Edwards Life Sciences SWOT analysis.

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About Edwards Life Sciences

Edwards Life Sciences Overview
Parent Company	Edwards Life Sciences
Category	Health care
Sector	Pharma and Healthcare
Tagline/ Slogan	A Global Leader in the Science of Heart Valves and Hemodynamic Monitoring
USP	Financial Relationship with US Physicians - bringing transparency to relationships with physicians will help the public better understand the critical role that physicians play in the advancement of medical technology and patient care
Edwards Life Sciences STP
Segmentation	Health care equipment required in hospitals and clinics
Target Market	Tissue heart valves, heart valve repair products, cardiac surgery systems, critical care products and vascular technologies
Positioning	Partners with physicians to innovate products designed to help patients live longer, healthier and more productive lives

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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