Edwards Life Sciences SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2232

SWOT Analysis of Edwards Life Sciences with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Edwards Life Sciences

Parent Company

Edwards Life Sciences


Health care


Medical Equipment and Supplies

Tagline/ Slogan

A Global Leader in the Science of Heart Valves and Hemodynamic Monitoring


Financial Relationship with US Physicians - bringing transparency to relationships with physicians will help the public better understand the critical role that physicians play in the advancement of medical technology and patient care



Health care equipment required in hospitals and clinics

Target Group

Tissue heart valves, heart valve repair products, cardiac surgery

systems, critical care products and vascular technologies


Partners with physicians to innovate products designed to help patients live longer, healthier and more productive lives

SWOT Analysis


1. Largest maker of artificial heart valves.
2. Broad product portfolio enabling Edwards to sustain leading position in heart valve market
3. Increased focus on R&D providing competitive advantage
4. Company's sells its products under different brand names, including Carpentier- Edwards, Fogarty, PERIMOUNT and Swan-Ganz.


1. Product recalls may have a negative impact on the brand image of the company
2. Edwards issued a product recall of its product,  ovaFlex delivery system, which was manufactured earlier


1. New product launches likely to help address broader customer base
2. Growing incidence of cardiovascular diseases
3. Reaching emerging economies through tie ups and associations


1. Intense competition could reduce the company’s market share
2. Healthcare reform in the US may have negative impact on demand for healthcare products
3. Industry consolidation could affect profitability



1. Medtronic, Inc.
2. St. Jude Medical, Inc.
3. PULSION Medical Systems AG

The table above concludes the Edwards Life Sciences SWOT analysis along with its marketing and brand parameters.


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