Edwards Life Sciences SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Edwards Life Sciences analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Edwards Life Sciences SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Edwards Life Sciences to benchmark its business & performance as compared to the competitors and industry. Edwards Life Sciences is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Edwards Life Sciences competitors and includes Edwards Life Sciences target market, segmentation, positioning & Unique Selling Proposition (USP).

Edwards Life Sciences SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Edwards Life Sciences Brand Analysis
Parent Company

Edwards Life Sciences

Category

Health care

Sector

Pharma and Healthcare

Tagline/ Slogan

A Global Leader in the Science of Heart Valves and Hemodynamic Monitoring

USP

Financial Relationship with US Physicians - bringing transparency to relationships with physicians will help the public better understand the critical role that physicians play in the advancement of medical technology and patient care

Edwards Life Sciences STP
Edwards Life Sciences Segmentation

Health care equipment required in hospitals and clinics

Edwards Life Sciences Target Market

Tissue heart valves, heart valve repair products, cardiac surgery

systems, critical care products and vascular technologies

Edwards Life Sciences Positioning

Partners with physicians to innovate products designed to help patients live longer, healthier and more productive lives

Edwards Life Sciences SWOT Analysis
Edwards Life Sciences Strengths

Below are the Strengths in the SWOT Analysis of Edwards Life Sciences:

1. Largest maker of artificial heart valves.
2. Broad product portfolio enabling Edwards to sustain leading position in heart valve market
3. Increased focus on R&D providing competitive advantage
4. Company's sells its products under different brand names, including Carpentier- Edwards, Fogarty, PERIMOUNT and Swan-Ganz.

Edwards Life Sciences Weaknesses

Here are the weaknesses in the Edwards Life Sciences SWOT Analysis:

1. Product recalls may have a negative impact on the brand image of the company
2. Edwards issued a product recall of its product,  ovaFlex delivery system, which was manufactured earlier

Edwards Life Sciences Opportunities

Following are the Opportunities in Edwards Life Sciences SWOT Analysis:

1. New product launches likely to help address broader customer base
2. Growing incidence of cardiovascular diseases
3. Reaching emerging economies through tie ups and associations

Edwards Life Sciences Threats

The threats in the SWOT Analysis of Edwards Life Sciences are as mentioned:

1. Intense competition could reduce the company’s market share
2. Healthcare reform in the US may have negative impact on demand for healthcare products
3. Industry consolidation could affect profitability

Edwards Life Sciences Competition
Competitors

Below are the top 3 Edwards Life Sciences competitors:

1. Medtronic, Inc.
2. St. Jude Medical, Inc.
3. PULSION Medical Systems AG


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Edwards Life Sciences. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin