Published in Pharma and Healthcare category by MBA Skool Team
Edwards Life Sciences is one of the leading brands in the pharma and healthcare sector. Edwards Life Sciences SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Edwards Life Sciences:
Broad product portfolio enabling Edwards to sustain leading position in heart valve market
Increased focus on R&D providing competitive advantage
Company's sells its products under different brand names, including Carpentier- Edwards, Fogarty, PERIMOUNT and Swan-Ganz.
Above are the strengths in the SWOT Analysis of Edwards Life Sciences. The strengths of Edwards Life Sciences looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Edwards Life Sciences Weaknesses
Product recalls may have a negative impact on the brand image of the company
Edwards issued a product recall of its product,ovaFlex delivery system, which was manufactured earlier
These were the weaknesses in the Edwards Life Sciences SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Edwards Life Sciences Opportunities
New product launches likely to help address broader customer base
Growing incidence of cardiovascular diseases
Reaching emerging economies through tie ups and associations
Above we covered the opportunities in Edwards Life Sciences SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Edwards Life Sciences Threats
Intense competition could reduce the company’s market share
Healthcare reform in the US may have negative impact on demand for healthcare products
Industry consolidation could affect profitability
The threats in the SWOT Analysis of Edwards Life Sciences are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Edwards Life Sciences SWOT analysis.
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About Edwards Life Sciences
The table below gives the brand overview along with its target market, segmentation, positioning & USP
A Global Leader in the Science of Heart Valves and Hemodynamic Monitoring
Financial Relationship with US Physicians - bringing transparency to relationships with physicians will help the public better understand the critical role that physicians play in the advancement of medical technology and patient care
Edwards Life Sciences STP
Health care equipment required in hospitals and clinics
Tissue heart valves, heart valve repair products, cardiac surgery
systems, critical care products and vascular technologies
Partners with physicians to innovate products designed to help patients live longer, healthier and more productive lives
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