Edwards Life Sciences SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Edwards Life Sciences analyses the brand by its strengths, weaknesses, opportunities & threats. In Edwards Life Sciences SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Edwards Life Sciences to benchmark its business & performance as compared to the competitors. Edwards Life Sciences is one of the leading brands in the pharma and healthcare sector.

The table below lists the Edwards Life Sciences SWOT (Strengths, Weaknesses, Opportunities, Threats), top Edwards Life Sciences competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Edwards Life Sciences SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Edwards Life Sciences Brand Analysis
Parent Company

Edwards Life Sciences


Health care


Pharma and Healthcare

Tagline/ Slogan

A Global Leader in the Science of Heart Valves and Hemodynamic Monitoring


Financial Relationship with US Physicians - bringing transparency to relationships with physicians will help the public better understand the critical role that physicians play in the advancement of medical technology and patient care

Edwards Life Sciences STP

Health care equipment required in hospitals and clinics

Target Group

Tissue heart valves, heart valve repair products, cardiac surgery

systems, critical care products and vascular technologies


Partners with physicians to innovate products designed to help patients live longer, healthier and more productive lives

SWOT Analysis of Edwards Life Sciences
Edwards Life Sciences Strengths

Below are the Strengths in the SWOT Analysis of Edwards Life Sciences:

1. Largest maker of artificial heart valves.
2. Broad product portfolio enabling Edwards to sustain leading position in heart valve market
3. Increased focus on R&D providing competitive advantage
4. Company's sells its products under different brand names, including Carpentier- Edwards, Fogarty, PERIMOUNT and Swan-Ganz.

Edwards Life Sciences Weaknesses

Here are the weaknesses in the Edwards Life Sciences SWOT Analysis:

1. Product recalls may have a negative impact on the brand image of the company
2. Edwards issued a product recall of its product,  ovaFlex delivery system, which was manufactured earlier

Edwards Life Sciences Opportunities

Following are the Opportunities in Edwards Life Sciences SWOT Analysis:

1. New product launches likely to help address broader customer base
2. Growing incidence of cardiovascular diseases
3. Reaching emerging economies through tie ups and associations

Edwards Life Sciences Threats

The threats in the SWOT Analysis of Edwards Life Sciences are as mentioned:

1. Intense competition could reduce the company’s market share
2. Healthcare reform in the US may have negative impact on demand for healthcare products
3. Industry consolidation could affect profitability

Edwards Life Sciences Competition
Edwards Life Sciences Competitors

Below are the top 3 competitors of Edwards Life Sciences:

1. Medtronic, Inc.
2. St. Jude Medical, Inc.
3. PULSION Medical Systems AG

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Edwards Life Sciences. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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