Crocin SWOT Analysis, Competitors & USP

Crocin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Crocin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crocin to benchmark its business & performance as compared to the competitors, and make strategic improvements. Crocin is one of the leading brands in the pharma and healthcare sector.

The article below lists the Crocin SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Crocin SWOT Analysis:

SWOT Analysis of Crocin

For Crocin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Crocin Strengths

The strengths of Crocin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Crocin :

1. Very well accepted in the global markets and enjoys the trust associated with GSK brand.
2. GSK has a strong presence in pharmaceutical products with world class R&D and product innovation

3. A wide range of products available in different pack sizes to address needs of different consumers

4. It enjoys the strong distribution network of GSK

5. Company has heavily invested in promotion and advertising and thus the brand recall and association is very high

Crocin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Crocin SWOT Analysis:

1. 65% of the brand usage is for its antipyretic i.e. fevers related use which is a smaller segment as compared to the pain killer market.

2. It faced objections from FDA for some of its campaigns which were later sorted out.

Crocin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Crocin SWOT Analysis:

1. Target the alternative channels and promote it through medical representatives

2. Promote the analgesic benefits more to tap the huge painkiller market

Crocin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Crocin are as mentioned:

1. Pharma products are subject to stringent legal regulations; any mistake in adherence to quality or even printing on product inserts can have strong implications
2. Lot of competition in the market.

3. Most of the time the druggist has the influencing power in the sale of OTC products

Crocin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Crocin:

1. Generic drugs

2. Coldrex

3. Calpol

4. Saridon

Hence this concludes the Crocin SWOT analysis.

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About Crocin

Crocin Overview
Parent Company	GSK
Category	Healthcare
Sector	Pharma and Healthcare
Tagline/ Slogan	‘For the rapid and effective relief from cold & flu symptoms’
USP	Analgesic and anti-pyretic combined into one to provide total relief from pain and fever
Crocin STP
Segmentation	OTC medicine
Target Market	Masses
Positioning	A paracetamol based analgesic that provides fast, effective temporary relief of pain and discomfort

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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