Crocin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Crocin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Crocin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crocin to benchmark its business & performance as compared to the competitors and industry. As of 2020, Crocin is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Crocin competitors and includes Crocin target market, segmentation, positioning & Unique Selling Proposition (USP).

Crocin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Crocin Brand Analysis
Parent Company

GSK

Category

Healthcare

Sector

Pharma and Healthcare

Tagline/ Slogan

‘For the rapid and effective relief from cold & flu symptoms’

USP

Analgesic and anti-pyretic combined into one to provide total relief from pain and fever

Crocin STP
Crocin Segmentation

OTC medicine

Crocin Target Market

Masses

Crocin Positioning

A paracetamol based analgesic that provides fast, effective temporary relief of pain and discomfort

Crocin SWOT Analysis
Crocin Strengths

Below are the Strengths in the SWOT Analysis of Crocin:

1. Very well accepted in the global markets and enjoys the trust associated with GSK brand.
2. GSK has a strong presence in pharmaceutical products with world class R&D and product innovation

3. A wide range of products available in different pack sizes to address needs of different consumers

4. It enjoys the strong distribution network of GSK

5. Company has heavily invested in promotion and advertising and thus the brand recall and association is very high

Crocin Weaknesses

Here are the weaknesses in the Crocin SWOT Analysis:

1. 65% of the brand usage is for its antipyretic i.e. fevers related use which is a smaller segment as compared to the pain killer market.

2. It faced objections from FDA for some of its campaigns which were later sorted out.

Crocin Opportunities

Following are the Opportunities in Crocin SWOT Analysis:

1. Target the alternative channels and promote it through medical representatives

2. Promote the analgesic benefits more to tap the huge painkiller market

Crocin Threats

The threats in the SWOT Analysis of Crocin are as mentioned:

1. Pharma products are subject to stringent legal regulations; any mistake in adherence to quality or even printing on product inserts can have strong implications
2. Lot of competition in the market.

3. Most of the time the druggist has the influencing power in the sale of OTC products

Crocin Competition
Competitors

Below are the top 4 Crocin competitors:

1. Generic drugs

2. Coldrex

3. Calpol

4. Saridon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Crocin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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