Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of GW Pharmaceuticals analyses the brand by its strengths, weaknesses, opportunities & threats. In GW Pharmaceuticals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like GW Pharmaceuticals to benchmark its business & performance as compared to the competitors. GW Pharmaceuticals is one of the leading brands in the pharma and healthcare sector.
The article below lists the GW Pharmaceuticals SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the GW Pharmaceuticals SWOT Analysis:
For GW Pharmaceuticals, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
GW Pharmaceuticals Strengths
The strengths of GW Pharmaceuticals looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of GW Pharmaceuticals :
1. GW Pharmaceuticals has the only cultivation license in the United Kingdom from the Home Office and theMHRA, to cultivate cannabis from seeds and clones to conduct scientific research concerning the medicinal uses of the plant 2. GW Pharmaceuticals concluded a partnership with Bayer for the distribution of Sativex in North America 3. GW is researching a large number of cannabinoids, each of which has different effects and applications
4.Collaboration with various educational institutes for R&D.
5. Strong expertise in the industry
GW Pharmaceuticals Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the GW Pharmaceuticals SWOT Analysis:
1. Health issues due to side effects of cannabis 2.Human rights issues as cannabis is considered as a harmful drug 3.Legal issues in cultivating medical cannabis
4.Requires very high quality control in cultivating medical cannabis
GW Pharmaceuticals Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in GW Pharmaceuticals SWOT Analysis:
1. Its cannabis-based product, Epidiolex, developed for experimental treatment of epilepsy, will undergo stage-two trials in the US in 2014 2. Tie ups with large hospitals can be a huge opportunity 3.Scope of entering into other segments of pharmaceuticals
GW Pharmaceuticals Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of GW Pharmaceuticals are as mentioned:
1.It has only one major drug Sativex, contribute maximum to the revenue 2.Need for continuous innovation 3.Stringent government rules and quality control measures
GW Pharmaceuticals Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of GW Pharmaceuticals:
1.Shire UK 2.Teva UK Limited 3.Meda Pharmaceuticals UK
Hence this concludes the GW Pharmaceuticals SWOT analysis.
People suffering from multiple sclerosis, epilepsy and cancer
Focused on discovering, developing and commercializing novel therapeutics from its proprietary cannabinoid product platform
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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