SWOT Analysis of GW Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
GW Pharmaceuticals |
|
Parent Company |
GW Pharmaceuticals |
Category |
Biopharmaceutical |
Sector |
|
Tagline/ Slogan |
- |
USP |
Its MS treatment product |
GW Pharmaceuticals STP |
|
Segment |
Healthcare |
Target Group |
People suffering from multiple sclerosis, epilepsy and cancer |
Positioning |
Focused on discovering, developing and commercializing novel therapeutics from its proprietary cannabinoid product platform |
GW Pharmaceuticals SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GW Pharmaceuticals : 1. GW Pharmaceuticals has the only cultivation license in the United Kingdom from the Home Office and theMHRA, to cultivate cannabis from seeds and clones to conduct scientific research concerning the medicinal uses of the plant 4.Collaboration with various educational institutes for R&D. 5. Strong expertise in the industry |
Weaknesses |
1. Health issues due to side effects of cannabis 4.Requires very high quality control in cultivating medical cannabis |
Opportunities |
1. Its cannabis-based product, Epidiolex, developed for experimental treatment of epilepsy, will undergo stage-two trials in the US in 2014 |
Threats |
1.It has only one major drug Sativex, contribute maximum to the revenue |
GW Pharmaceuticals Competition |
|
Competitors |
Below are the 3 main GW Pharmaceuticals competitors : 1.Shire UK |
The brandguide table above concludes the GW Pharmaceuticals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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