Alliance Healthcare SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 2670

SWOT Analysis of Alliance Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alliance Healthcare

Parent Company

AB Acquisitions Limited


Pharmaceutical, medical and healthcare products wholesaler and distributor


Pharma and Healthcare

Tagline/ Slogan

Bringing healthcare closer


Best products, best prices and best services

Alliance Healthcare STP


All Healthcare providers

Target Group

Pharmacies, Hospitals and other health centres


Innovative provider of services related to pharmaceutical and healthcare industry

Alliance Healthcare SWOT Analysis


1. Alliance Healthcare is the largest pharmaceutical distributor in UK

2. Provides wide range of healthcare services

3. Lean and efficient processes are used which helps in minimizing operating cost

4. Continuous innovation in the offered services

5. 12000 product lines are available

6. Through a network of 15 distribution centres the business offers twice daily delivery services to more than 15,000 delivery points

7. Cost effective patients support solutions

8. It is present in UK, Italy, Switzerland,  Norway


1. Problems in delivery of the services and solutions to remote areas

2. intense competition means less market share


1. Increasing awareness for healthcare needs

2. Increasing demand for quality healthcare solutions

3. Tieups with healthcentres and clinics can boost operations


1. Regulatory environment is becoming more and more stringent

2. Economic slowdown in the European market

Alliance Healthcare Competition


1. Radnet, Inc

2. US Oncology, Inc

3. InSight Health Services Holdings Corp.


The brandguide table above concludes the Alliance Healthcare SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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