Alliance Healthcare SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Alliance Healthcare analyses the brand by its strengths, weaknesses, opportunities & threats. In Alliance Healthcare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alliance Healthcare to benchmark its business & performance as compared to the competitors. Alliance Healthcare is one of the leading brands in the pharma and healthcare sector.

The table below lists the Alliance Healthcare SWOT (Strengths, Weaknesses, Opportunities, Threats), top Alliance Healthcare competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Alliance Healthcare SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Alliance Healthcare Brand Analysis
Parent Company

AB Acquisitions Limited


Pharmaceutical, medical and healthcare products wholesaler and distributor


Pharma and Healthcare

Tagline/ Slogan

Bringing healthcare closer


Best products, best prices and best services

Alliance Healthcare STP

All Healthcare providers

Target Group

Pharmacies, Hospitals and other health centres


Innovative provider of services related to pharmaceutical and healthcare industry

SWOT Analysis of Alliance Healthcare
Alliance Healthcare Strengths

Below are the Strengths in the SWOT Analysis of Alliance Healthcare:

1. Alliance Healthcare is the largest pharmaceutical distributor in UK

2. Provides wide range of healthcare services

3. Lean and efficient processes are used which helps in minimizing operating cost

4. Continuous innovation in the offered services

5. 12000 product lines are available

6. Through a network of 15 distribution centres the business offers twice daily delivery services to more than 15,000 delivery points

7. Cost effective patients support solutions

8. It is present in UK, Italy, Switzerland,  Norway

Alliance Healthcare Weaknesses

Here are the weaknesses in the Alliance Healthcare SWOT Analysis:

1. Problems in delivery of the services and solutions to remote areas

2. intense competition means less market share

Alliance Healthcare Opportunities

Following are the Opportunities in Alliance Healthcare SWOT Analysis:

1. Increasing awareness for healthcare needs

2. Increasing demand for quality healthcare solutions

3. Tieups with healthcentres and clinics can boost operations

Alliance Healthcare Threats

The threats in the SWOT Analysis of Alliance Healthcare are as mentioned:

1. Regulatory environment is becoming more and more stringent

2. Economic slowdown in the European market

Alliance Healthcare Competition
Alliance Healthcare Competitors

Below are the top 3 competitors of Alliance Healthcare:

1. Radnet, Inc

2. US Oncology, Inc

3. InSight Health Services Holdings Corp.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alliance Healthcare. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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