Mediclinic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mediclinic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mediclinic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mediclinic to benchmark its business & performance as compared to the competitors and industry. Mediclinic is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mediclinic competitors and includes Mediclinic target market, segmentation, positioning & Unique Selling Proposition (USP).

Mediclinic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mediclinic Brand Analysis
Parent Company

Mediclinic International

Category

International private hospital group

Sector

Pharma and Healthcare

Tagline/ Slogan

-

USP

More than 50 hospitals in South Africa and Namibia, is one of the three largest private hospital groups in the subcontinent

Mediclinic STP
Mediclinic Segmentation

Patients who are physically frail or require respite care, intermediate care and rehabilitation, terminal care

Mediclinic Target Market

Specialised units, including heart units, stroke units, as well as hosting centres of excellence such as the PI Brånemark Institute for facial reconstruction

Mediclinic Positioning

We are a private hospital group focused on providing acute care, specialist-orientated, multidisciplinary hospital services and related service offerings

Mediclinic SWOT Analysis
Mediclinic Strengths

Below are the Strengths in the SWOT Analysis of Mediclinic:

1. Highly-skilled clinical staff
2. Presence in numerous countries based out of South Africa
3. Strong revenue and profit growth
4. The company works with a wide range of design service consultancies and contractors both within and outside South Africa

5. The organization has over 12000 employees

Mediclinic Weaknesses

Here are the weaknesses in the Mediclinic SWOT Analysis:

1. Investments in research and development
2. New products and services needs to be continuously developed to keep the competitive edge over competitors

Mediclinic Opportunities

Following are the Opportunities in Mediclinic SWOT Analysis:

1. Increasing stringency in rules, government announced a landmark agreement that sets a new quality benchmark between a private healthcare provider and health insurer
2. Reaching emerging economies through tie ups and associations
3. Increasing awareness of healthcare solutions

Mediclinic Threats

The threats in the SWOT Analysis of Mediclinic are as mentioned:

1. Small private clinics located at convenient distances
2. Changes in Insurance plans or government policies

Mediclinic Competition
Competitors

Below are the top 3 Mediclinic competitors:

1. Springs Private Hospital Group
2. Netcare Hospital Group
3. Life Path Health Group

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mediclinic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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