OSIM SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of OSIM analyses the brand/company with its strengths, weaknesses, opportunities & threats. In OSIM SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OSIM to benchmark its business & performance as compared to the competitors and industry. As of 2020, OSIM is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top OSIM competitors and includes OSIM target market, segmentation, positioning & Unique Selling Proposition (USP).

OSIM SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
OSIM Brand Analysis
Parent Company

Osim International Limited

Category

Healthy lifestyle products

Sector

Pharma and Healthcare

Tagline/ Slogan

Inspiring well-being; Discover your sense of well-being; Inspiring Life

USP

The most preferred healthy lifestyle brand in Asia, with the highest top of mind recall

OSIM STP
OSIM Segmentation

People who seek to improve the quality of their lives, through better overall well-being.

OSIM Target Market

Upper middle class and rich people who want easy and quicker solutions for healthy lifestyle.

OSIM Positioning

Osim is preferred by people as it is innovative, improves their health in an easier way and allows them improved overall well-being.

OSIM SWOT Analysis
OSIM Strengths

Below are the Strengths in the SWOT Analysis of OSIM:

1. Offers a wide portfolio of innovative healthy lifestyle products.
2. Decades of experience in healthy lifestyle and well-being business – well established and known brand.
3. The brand value is communicated at all customer touch points, through products, outlets, brand image, service excellence and in-depth knowledge of holistic health.
4. Operates a wide point-of-sales network across 30 countries.

OSIM Weaknesses

Here are the weaknesses in the OSIM SWOT Analysis:

1. The products are expensive, hence limited target group.
2. Limited geographic reach as compared to a few global brands

OSIM Opportunities

Following are the Opportunities in OSIM SWOT Analysis:

1. A larger market can be tapped for its products.
2. Needs to create new products which are affordable and accessible.
3. Can have tie-ups with fitness centres and gyms.

4. More people are growing health conscious hence opportunity for consumer sale

OSIM Threats

The threats in the SWOT Analysis of OSIM are as mentioned:

1. Numerous substitutes are available.
2. Very high buyer power – difficult for company to create need for it products.

3. Competition from other players can reduce market share

OSIM Competition
Competitors

Below are the top 2 OSIM competitors:

1. Ogawa
2. Gintell


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to OSIM. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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