OSIM SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 4348

SWOT Analysis of OSIM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Osim International Limited


Healthy lifestyle products



Tagline/ Slogan

Inspiring well-being; Discover your sense of well-being; Inspiring Life


The most preferred healthy lifestyle brand in Asia, with the highest top of mind recall



People who seek to improve the quality of their lives, through better overall well-being.

Target Group

Upper middle class and rich people who want easy and quicker solutions for healthy lifestyle.


Osim is preferred by people as it is innovative, improves their health in an easier way and allows them improved overall well-being.

SWOT Analysis


1. Offers a wide portfolio of innovative healthy lifestyle products.
2. Decades of experience in healthy lifestyle and well-being business – well established and known brand.
3. The brand value is communicated at all customer touch points, through products, outlets, brand image, service excellence and in-depth knowledge of holistic health.
4. Operates a wide point-of-sales network across 30 countries.


1. The products are expensive, hence limited target group.
2. Limited geographic reach as compared to a few global brands


1. A larger market can be tapped for its products.
2. Needs to create new products which are affordable and accessible.
3. Can have tie-ups with fitness centres and gyms.

4. More people are growing health conscious hence opportunity for consumer sale


1. Numerous substitutes are available.
2. Very high buyer power – difficult for company to create need for it products.

3. Competition from other players can reduce market share



1. Ogawa
2. Gintell

The table above concludes the OSIM SWOT analysis along with its marketing and brand parameters.


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