Dangote Cement SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 7812

SWOT Analysis of Dangote Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dangote Cement

Parent Company

Dangote Group


Construction Materials


Real Estate and Construction

Tagline/ Slogan



A string emerging player in the cement industry

Dangote Cement STP


Rural/Urban Projects, Private/Public Builders

Target Group

Private and Public builders in Nigeria and other African Countries


Leader of cement production

Dangote Cement SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dangote Cement :

1. Dangote Cement is the largest company traded on Nigerian Stock Exchange
2. It is Nigeria’s largest producer of cement
3. It has a huge production capacity of around 20mmtpa
4. It has its self owned 3000 trucks for cement supplies

5. It also owns world’s largest cement factory in Abuja, Nigeria

6. Being a part of Dangote group is one of the strongest points that Dangote cement can take leverage of

7. The company has approx 3500 employees


1.With origin in 1992, it is new into the cement industry as compared to its worldwide competitors
2.Its a leader in Nigeria only, but as far as world presence is concerned, Dangote cement has to work a lot on improving its international presence
3.Dangote cement is not as renowned internationally as compared to its competitors


1.With production of only cement, company has a huge potential of entering into other constructions materials segment using the brand name of Dangote group
2.With operations all around Africa, Dangote cement has a huge potential to increase its operations internationally by mergers and acquisitions
3.Rising demand of Cement in African countries


1.Most of the world’s leading cement brands are currently not operating in Africa, but once they enter into African markets, this would a huge threat to Dangote Cement
2.Regualtory framework in African countries is very stringent, that has not allowed many of the worlds famous cement manufacturers to enter Africa, so Dangote cement also should be careful with regulations and policies of the givernment

Dangote Cement Competition


Below are the 6 main Dangote Cement competitors :



3. HeidelbergCement

4. Jidong

5. Siam

6. Cemex

The brandguide table above concludes the Dangote Cement SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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