Dangote Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Dangote Group

Construction Materials

Real Estate and Construction

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A string emerging player in the cement industry

Rural/Urban Projects, Private/Public Builders

Private and Public builders in Nigeria and other African Countries

Leader of cement production

Below are the Strengths in the SWOT Analysis of Dangote Cement:

1. Dangote Cement is the largest company traded on Nigerian Stock Exchange
2. It is Nigeria’s largest producer of cement
3. It has a huge production capacity of around 20mmtpa
4. It has its self owned 3000 trucks for cement supplies

5. It also owns world’s largest cement factory in Abuja, Nigeria

6. Being a part of Dangote group is one of the strongest points that Dangote cement can take leverage of

7. The company has approx 3500 employees

Here are the weaknesses in the Dangote Cement SWOT Analysis:

1.With origin in 1992, it is new into the cement industry as compared to its worldwide competitors
2.Its a leader in Nigeria only, but as far as world presence is concerned, Dangote cement has to work a lot on improving its international presence
3.Dangote cement is not as renowned internationally as compared to its competitors

Following are the Opportunities in Dangote Cement SWOT Analysis:

1.With production of only cement, company has a huge potential of entering into other constructions materials segment using the brand name of Dangote group
2.With operations all around Africa, Dangote cement has a huge potential to increase its operations internationally by mergers and acquisitions
3.Rising demand of Cement in African countries

The threats in the SWOT Analysis of Dangote Cement are as mentioned:

1.Most of the world’s leading cement brands are currently not operating in Africa, but once they enter into African markets, this would a huge threat to Dangote Cement
2.Regualtory framework in African countries is very stringent, that has not allowed many of the worlds famous cement manufacturers to enter Africa, so Dangote cement also should be careful with regulations and policies of the givernment

Below are the top 6 Dangote Cement competitors:

1.Lafarge

2.Holcim

3. HeidelbergCement

4. Jidong

5. Siam

6. Cemex