Dangote Cement SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 10309

SWOT analysis of Dangote Cement analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dangote Cement SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dangote Cement to benchmark its business & performance as compared to the competitors and industry. Dangote Cement is one of the leading brands in the real estate and construction sector. The table below also lists the top Dangote Cement competitors and elaborates Dangote Cement market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dangote Cement SWOT, Competitors, Marketing STP & Brand analysis Table
Dangote Cement Brand Analysis
Parent Company

Dangote Group


Construction Materials


Real Estate and Construction

Tagline/ Slogan



A string emerging player in the cement industry

Dangote Cement STP

Rural/Urban Projects, Private/Public Builders

Target Group

Private and Public builders in Nigeria and other African Countries


Leader of cement production

Dangote Cement SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dangote Cement. Strengths are:

1. Dangote Cement is the largest company traded on Nigerian Stock Exchange
2. It is Nigeria’s largest producer of cement
3. It has a huge production capacity of around 20mmtpa
4. It has its self owned 3000 trucks for cement supplies

5. It also owns world’s largest cement factory in Abuja, Nigeria

6. Being a part of Dangote group is one of the strongest points that Dangote cement can take leverage of

7. The company has approx 3500 employees


Here are the weaknesses in the Dangote Cement SWOT Analysis:

1.With origin in 1992, it is new into the cement industry as compared to its worldwide competitors
2.Its a leader in Nigeria only, but as far as world presence is concerned, Dangote cement has to work a lot on improving its international presence
3.Dangote cement is not as renowned internationally as compared to its competitors


Following are the Opportunities in Dangote Cement SWOT Analysis:

1.With production of only cement, company has a huge potential of entering into other constructions materials segment using the brand name of Dangote group
2.With operations all around Africa, Dangote cement has a huge potential to increase its operations internationally by mergers and acquisitions
3.Rising demand of Cement in African countries


The threats in the SWOT Analysis of Dangote Cement are as mentioned:

1.Most of the world’s leading cement brands are currently not operating in Africa, but once they enter into African markets, this would a huge threat to Dangote Cement
2.Regualtory framework in African countries is very stringent, that has not allowed many of the worlds famous cement manufacturers to enter Africa, so Dangote cement also should be careful with regulations and policies of the givernment

Dangote Cement Competition

Below are the top 6 Dangote Cement competitors:



3. HeidelbergCement

4. Jidong

5. Siam

6. Cemex

The brandguide table above concludes the Dangote Cement SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dangote Cement. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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