SWOT analysis of Dangote Cement analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dangote Cement SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dangote Cement to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dangote Cement is one of the leading brands in the real estate and construction sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dangote Cement competitors and includes Dangote Cement target market, segmentation, positioning & Unique Selling Proposition (USP).
Dangote Cement Brand Analysis | |
---|---|
Parent Company |
Dangote Group |
Category |
Construction Materials |
Sector | |
Tagline/ Slogan |
- |
USP |
A string emerging player in the cement industry |
Dangote Cement STP | |
Dangote Cement Segmentation |
Rural/Urban Projects, Private/Public Builders |
Dangote Cement Target Market |
Private and Public builders in Nigeria and other African Countries |
Dangote Cement Positioning |
Leader of cement production |
Dangote Cement SWOT Analysis | |
Dangote Cement Strengths |
Below are the Strengths in the SWOT Analysis of Dangote Cement: 1. Dangote Cement is the largest company traded on Nigerian Stock Exchange 5. It also owns world’s largest cement factory in Abuja, Nigeria 6. Being a part of Dangote group is one of the strongest points that Dangote cement can take leverage of 7. The company has approx 3500 employees |
Dangote Cement Weaknesses |
Here are the weaknesses in the Dangote Cement SWOT Analysis: 1.With origin in 1992, it is new into the cement industry as compared to its worldwide competitors |
Dangote Cement Opportunities |
Following are the Opportunities in Dangote Cement SWOT Analysis: 1.With production of only cement, company has a huge potential of entering into other constructions materials segment using the brand name of Dangote group |
Dangote Cement Threats |
The threats in the SWOT Analysis of Dangote Cement are as mentioned: 1.Most of the world’s leading cement brands are currently not operating in Africa, but once they enter into African markets, this would a huge threat to Dangote Cement |
Dangote Cement Competition | |
Competitors |
Below are the top 6 Dangote Cement competitors: 1.Lafarge 2.Holcim 4. Jidong 5. Siam 6. Cemex |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dangote Cement. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us