Dangote Cement SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dangote Cement analyses the brand by its strengths, weaknesses, opportunities & threats. In Dangote Cement SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dangote Cement to benchmark its business & performance as compared to the competitors. Dangote Cement is one of the leading brands in the real estate and construction sector.

The article below lists the Dangote Cement SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dangote Cement SWOT Analysis:

SWOT Analysis of Dangote Cement

For Dangote Cement, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dangote Cement Strengths

The strengths of Dangote Cement looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dangote Cement :

1. Dangote Cement is the largest company traded on Nigerian Stock Exchange
2. It is Nigeria’s largest producer of cement
3. It has a huge production capacity of around 20mmtpa
4. It has its self owned 3000 trucks for cement supplies

5. It also owns world’s largest cement factory in Abuja, Nigeria

6. Being a part of Dangote group is one of the strongest points that Dangote cement can take leverage of

7. The company has approx 3500 employees

Dangote Cement Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dangote Cement SWOT Analysis:

1.With origin in 1992, it is new into the cement industry as compared to its worldwide competitors
2.Its a leader in Nigeria only, but as far as world presence is concerned, Dangote cement has to work a lot on improving its international presence
3.Dangote cement is not as renowned internationally as compared to its competitors


Dangote Cement Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dangote Cement SWOT Analysis:

1.With production of only cement, company has a huge potential of entering into other constructions materials segment using the brand name of Dangote group
2.With operations all around Africa, Dangote cement has a huge potential to increase its operations internationally by mergers and acquisitions
3.Rising demand of Cement in African countries

Dangote Cement Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dangote Cement are as mentioned:

1.Most of the world’s leading cement brands are currently not operating in Africa, but once they enter into African markets, this would a huge threat to Dangote Cement
2.Regualtory framework in African countries is very stringent, that has not allowed many of the worlds famous cement manufacturers to enter Africa, so Dangote cement also should be careful with regulations and policies of the givernment


Dangote Cement Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Dangote Cement:

1.Lafarge

2.Holcim

3. HeidelbergCement

4. Jidong

5. Siam

6. Cemex

Hence this concludes the Dangote Cement SWOT analysis.

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About Dangote Cement

Dangote Cement Overview
Parent Company

Dangote Group

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

A string emerging player in the cement industry

Dangote Cement STP
Segmentation

Rural/Urban Projects, Private/Public Builders

Target Market

Private and Public builders in Nigeria and other African Countries

Positioning

Leader of cement production


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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