Dangote Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dangote Cement analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dangote Cement SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dangote Cement to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dangote Cement is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dangote Cement competitors and includes Dangote Cement target market, segmentation, positioning & Unique Selling Proposition (USP).

Dangote Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dangote Cement Brand Analysis
Parent Company

Dangote Group


Construction Materials


Real Estate and Construction

Tagline/ Slogan



A string emerging player in the cement industry

Dangote Cement STP
Dangote Cement Segmentation

Rural/Urban Projects, Private/Public Builders

Dangote Cement Target Market

Private and Public builders in Nigeria and other African Countries

Dangote Cement Positioning

Leader of cement production

Dangote Cement SWOT Analysis
Dangote Cement Strengths

Below are the Strengths in the SWOT Analysis of Dangote Cement:

1. Dangote Cement is the largest company traded on Nigerian Stock Exchange
2. It is Nigeria’s largest producer of cement
3. It has a huge production capacity of around 20mmtpa
4. It has its self owned 3000 trucks for cement supplies

5. It also owns world’s largest cement factory in Abuja, Nigeria

6. Being a part of Dangote group is one of the strongest points that Dangote cement can take leverage of

7. The company has approx 3500 employees

Dangote Cement Weaknesses

Here are the weaknesses in the Dangote Cement SWOT Analysis:

1.With origin in 1992, it is new into the cement industry as compared to its worldwide competitors
2.Its a leader in Nigeria only, but as far as world presence is concerned, Dangote cement has to work a lot on improving its international presence
3.Dangote cement is not as renowned internationally as compared to its competitors

Dangote Cement Opportunities

Following are the Opportunities in Dangote Cement SWOT Analysis:

1.With production of only cement, company has a huge potential of entering into other constructions materials segment using the brand name of Dangote group
2.With operations all around Africa, Dangote cement has a huge potential to increase its operations internationally by mergers and acquisitions
3.Rising demand of Cement in African countries

Dangote Cement Threats

The threats in the SWOT Analysis of Dangote Cement are as mentioned:

1.Most of the world’s leading cement brands are currently not operating in Africa, but once they enter into African markets, this would a huge threat to Dangote Cement
2.Regualtory framework in African countries is very stringent, that has not allowed many of the worlds famous cement manufacturers to enter Africa, so Dangote cement also should be careful with regulations and policies of the givernment

Dangote Cement Competition

Below are the top 6 Dangote Cement competitors:



3. HeidelbergCement

4. Jidong

5. Siam

6. Cemex

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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