Grasim Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Grasim Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Grasim Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Grasim Industries to benchmark its business & performance as compared to the competitors. Grasim Industries is one of the leading brands in the real estate and construction sector.

The table below lists the Grasim Industries SWOT (Strengths, Weaknesses, Opportunities, Threats), top Grasim Industries competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Grasim Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Grasim Industries Brand Analysis
Parent Company

Aditya Birla Group

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Trust and Quality

Grasim Industries STP
Segment

Rural/Urban areas, Tier I/Tier II cities, Public/Private Sector

Target Group

Customers in Urban or Tier I and Tier II Cities looking for construction materials

Positioning

A brand you can trust

SWOT Analysis of Grasim Industries
Grasim Industries Strengths

Below are the Strengths in the SWOT Analysis of Grasim Industries:

1. The company is a subsidiary of Aditya Birla Group, which operates over 40 companies in 10+ countries

2. Grasim is the world's second largest producer of viscose rayon fiber with a significant market share

3. Strong brand equity of Aditya Birla Group

4. Birla Group having operations in diverse sectors helps its subsidiaries to grow in all aspects

5. Grasim has a workforce of around 7000 efficient employees

6.Grasim Industries deals in production of Fibre and pulp, chemicals, cement and textiles

Grasim Industries Weaknesses

Here are the weaknesses in the Grasim Industries SWOT Analysis:

1.Grasim industries have fluctuating sales which can affect profitability
2.Input costs have risen for Grasim industries which has resulted in reduced profits

Grasim Industries Opportunities

Following are the Opportunities in Grasim Industries SWOT Analysis:

1.Grasim Industries should focus on increasing branding activities, this can result into higher sales and in turn it can gain its lost shares back
2.Aditya Birla Group has a huge brand equity attached with it, being a part of such a group is something the company should take leverage of and build its operations around
3. It can expand its operations to other countries

4. With increase in construction activities, demand for cement is rising, this a huge opportunity for Grasim Industries to push their products

Grasim Industries Threats

The threats in the SWOT Analysis of Grasim Industries are as mentioned:

1.Grasim Industries is facing a huge competition from other key players in the respected segments
2.Cheaper local brands are increasing their hold in the country, so it might impact top players like Grasim Industries

Grasim Industries Competition
Grasim Industries Competitors

Below are the top 4 competitors of Grasim Industries:

1.3M India ltd
2.L&T ltd
3.Reliance Industries ltd

4. EICL ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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