Grasim Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Grasim Industries SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Grasim Industries, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Grasim Industries to benchmark its business & performance as compared to the competitors, and make strategic improvements. Grasim Industries is one of the leading brands in the real estate and construction sector.

The article below lists the Grasim Industries SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Grasim Industries SWOT Analysis:

SWOT Analysis of Grasim Industries

For Grasim Industries, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Grasim Industries Strengths

The strengths of Grasim Industries looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Grasim Industries :

1. The company is a subsidiary of Aditya Birla Group, which operates over 40 companies in 10+ countries

2. Grasim is the world's second largest producer of viscose rayon fiber with a significant market share

3. Strong brand equity of Aditya Birla Group

4. Birla Group having operations in diverse sectors helps its subsidiaries to grow in all aspects

5. Grasim has a workforce of around 7000 efficient employees

6.Grasim Industries deals in production of Fibre and pulp, chemicals, cement and textiles

Grasim Industries Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Grasim Industries SWOT Analysis:

1.Grasim industries have fluctuating sales which can affect profitability
2.Input costs have risen for Grasim industries which has resulted in reduced profits

Grasim Industries Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Grasim Industries SWOT Analysis:

1.Grasim Industries should focus on increasing branding activities, this can result into higher sales and in turn it can gain its lost shares back
2.Aditya Birla Group has a huge brand equity attached with it, being a part of such a group is something the company should take leverage of and build its operations around
3. It can expand its operations to other countries

4. With increase in construction activities, demand for cement is rising, this a huge opportunity for Grasim Industries to push their products

Grasim Industries Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Grasim Industries are as mentioned:

1.Grasim Industries is facing a huge competition from other key players in the respected segments
2.Cheaper local brands are increasing their hold in the country, so it might impact top players like Grasim Industries

Grasim Industries Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Grasim Industries:

1.3M India ltd
2.L&T ltd
3.Reliance Industries ltd

4. EICL ltd

Hence this concludes the Grasim Industries SWOT analysis.

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About Grasim Industries

Grasim Industries Overview
Parent Company

Aditya Birla Group


Construction Materials


Real Estate and Construction

Tagline/ Slogan



Trust and Quality

Grasim Industries STP

Rural/Urban areas, Tier I/Tier II cities, Public/Private Sector

Target Market

Customers in Urban or Tier I and Tier II Cities looking for construction materials


A brand you can trust

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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