Grasim Industries SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Grasim Industries, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Grasim Industries to benchmark its business & performance as compared to the competitors, and make strategic improvements. Grasim Industries is one of the leading brands in the real estate and construction sector.
The article below lists the Grasim Industries SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Grasim Industries SWOT Analysis:
In this article:
For Grasim Industries, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Grasim Industries looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Grasim Industries :
1. The company is a subsidiary of Aditya Birla Group, which operates over 40 companies in 10+ countries
2. Grasim is the world's second largest producer of viscose rayon fiber with a significant market share
3. Strong brand equity of Aditya Birla Group
4. Birla Group having operations in diverse sectors helps its subsidiaries to grow in all aspects
5. Grasim has a workforce of around 7000 efficient employees
6.Grasim Industries deals in production of Fibre and pulp, chemicals, cement and textiles
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Grasim Industries SWOT Analysis:
1.Grasim industries have fluctuating sales which can affect profitability
2.Input costs have risen for Grasim industries which has resulted in reduced profits
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Grasim Industries SWOT Analysis:
1.Grasim Industries should focus on increasing branding activities, this can result into higher sales and in turn it can gain its lost shares back
2.Aditya Birla Group has a huge brand equity attached with it, being a part of such a group is something the company should take leverage of and build its operations around
3. It can expand its operations to other countries
4. With increase in construction activities, demand for cement is rising, this a huge opportunity for Grasim Industries to push their products
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Grasim Industries are as mentioned:
1.Grasim Industries is facing a huge competition from other key players in the respected segments
2.Cheaper local brands are increasing their hold in the country, so it might impact top players like Grasim Industries
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Grasim Industries:
1.3M India ltd
3.Reliance Industries ltd
4. EICL ltd
Hence this concludes the Grasim Industries SWOT analysis.
Continue reading more about the brand/company.
|Grasim Industries Overview|
Aditya Birla Group
Trust and Quality
|Grasim Industries STP|
Rural/Urban areas, Tier I/Tier II cities, Public/Private Sector
Customers in Urban or Tier I and Tier II Cities looking for construction materials
A brand you can trust
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Grasim Industries. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us