Hindustan Construction Company SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3347

SWOT Analysis of Hindustan Construction Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hindustan Construction Company

Parent Company

HCC Group




Real Estate and Construction

Tagline/ Slogan

Responsible Infrastructure


Sustainable growth and development



TIER I/II/III cities, Private/Public Projects

Target Group

Customers in Tier I/II cities with private and public projects


High quality projects

SWOT Analysis


1. It has around 100 years of operational experience which gives it a huge advantage over its competitors.

2. HCC Ltd. executes large-scale civil engineering and infrastructure projects such as hydel power plants, nuclear power plants, expressways and highways, tunnels and bridges.

3. HCC was the first construction company in India to be certified for ISO 9001, ISO 14001 and OHSAS 18001 for its quality, environmental and occupational health and safety management systems.

4. It has a talented workforce of around 3000 employees.


1.  It has limited global presence as compared to global players.

2. Online presence about the company is very lesser when compared to big players.


1. It can expand its operations globally.

2. It can do Social Media branding to increase its global brand awareness.

3. Acquisition of smaller players and geographic expansion can reach out to newer customers


1. It faces strong competition from global players and Indian companies.

2. Strong government regulations also pose hindrance to free operations of HCC in India.



1. Gammon India

2. Hiranandani

The table above concludes the Hindustan Construction Company SWOT analysis along with its marketing and brand parameters.


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