ACC Limited SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 5532

SWOT analysis of ACC Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ACC Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ACC Limited to benchmark its business & performance as compared to the competitors and industry. ACC Limited is one of the leading brands in the real estate and construction sector. The table below also lists the top ACC Limited competitors and elaborates ACC Limited market segmentation, target group, positioning & Unique Selling Proposition (USP).

ACC Limited SWOT, Competitors, Marketing STP & Brand analysis Table
ACC Limited Brand Analysis
Parent Company

ACC Limited


Construction Materials- Cement


Real Estate and Construction

Tagline/ Slogan

India’s First Name in Cement and Concrete


Eco friendly production

ACC Limited STP

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities


Best quality and eco friendly cement

ACC Limited SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ACC Limited. Strengths are:

1. ACC has been ranked India’s most admired company in the cement sector.

2. It also received the Golden Peacock Environmental Management award

3. One of the top cement and construction companies based out of India

4. ACC also received Green Manufacturing award and many other rewards

5. ACC has a vast distribution network of 9,000 dealers in the country.

6. Operations since last 80 years have made ACC a strong brand

7. It has a strong efficient workforce of around 10,000 employees.


Here are the weaknesses in the ACC Limited SWOT Analysis:

1. ACC has done lesser branding activities as compared to its competitors.

2. ACC as a brand is famous only in India, so it not known globally as compared to other brands.


Following are the Opportunities in ACC Limited SWOT Analysis:

1. ACC can leverage the Indian market leadership and expand to other parts of the world.

2. It can do extensive branding in the country that can help them increase brand recall and thus help the brand to grow as a whole

3. Extended services in the field of construction


The threats in the SWOT Analysis of ACC Limited are as mentioned:

1. Many local players offering low cost products are one of the threats for the ACC cements and company.

2. It also faces strong competition from global players in Indian markets.

ACC Limited Competition

Below are the top 4 ACC Limited competitors:

1. Ambuja Cements

2. Ultratech Cement

3. The India Cements

4. Shree Cements

The brandguide table above concludes the ACC Limited SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ACC Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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