ACC Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

ACC Limited

Construction Materials- Cement

Real Estate and Construction

India’s First Name in Cement and Concrete

Eco friendly production

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Customers and Builders in both Public and private sector in all tier cities

Best quality and eco friendly cement

Below are the Strengths in the SWOT Analysis of ACC Limited:

1. ACC has been ranked India’s most admired company in the cement sector.

2. It also received the Golden Peacock Environmental Management award

3. One of the top cement and construction companies based out of India

4. ACC also received Green Manufacturing award and many other rewards

5. ACC has a vast distribution network of 9,000 dealers in the country.

6. Operations since last 80 years have made ACC a strong brand

7. It has a strong efficient workforce of around 10,000 employees.

Here are the weaknesses in the ACC Limited SWOT Analysis:

1. ACC has done lesser branding activities as compared to its competitors.

2. ACC as a brand is famous only in India, so it not known globally as compared to other brands.

Following are the Opportunities in ACC Limited SWOT Analysis:

1. ACC can leverage the Indian market leadership and expand to other parts of the world.

2. It can do extensive branding in the country that can help them increase brand recall and thus help the brand to grow as a whole

3. Extended services in the field of construction

The threats in the SWOT Analysis of ACC Limited are as mentioned:

1. Many local players offering low cost products are one of the threats for the ACC cements and company.

2. It also faces strong competition from global players in Indian markets.

Below are the top 4 ACC Limited competitors:

1. Ambuja Cements

2. Ultratech Cement

3. The India Cements

4. Shree Cements