ACC Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ACC Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ACC Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ACC Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, ACC Limited is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ACC Limited competitors and includes ACC Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

ACC Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ACC Limited Brand Analysis
Parent Company

ACC Limited


Construction Materials- Cement


Real Estate and Construction

Tagline/ Slogan

India’s First Name in Cement and Concrete


Eco friendly production

ACC Limited STP
ACC Limited Segmentation

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

ACC Limited Target Market

Customers and Builders in both Public and private sector in all tier cities

ACC Limited Positioning

Best quality and eco friendly cement

ACC Limited SWOT Analysis
ACC Limited Strengths

Below are the Strengths in the SWOT Analysis of ACC Limited:

1. ACC has been ranked India’s most admired company in the cement sector.

2. It also received the Golden Peacock Environmental Management award

3. One of the top cement and construction companies based out of India

4. ACC also received Green Manufacturing award and many other rewards

5. ACC has a vast distribution network of 9,000 dealers in the country.

6. Operations since last 80 years have made ACC a strong brand

7. It has a strong efficient workforce of around 10,000 employees.

ACC Limited Weaknesses

Here are the weaknesses in the ACC Limited SWOT Analysis:

1. ACC has done lesser branding activities as compared to its competitors.

2. ACC as a brand is famous only in India, so it not known globally as compared to other brands.

ACC Limited Opportunities

Following are the Opportunities in ACC Limited SWOT Analysis:

1. ACC can leverage the Indian market leadership and expand to other parts of the world.

2. It can do extensive branding in the country that can help them increase brand recall and thus help the brand to grow as a whole

3. Extended services in the field of construction

ACC Limited Threats

The threats in the SWOT Analysis of ACC Limited are as mentioned:

1. Many local players offering low cost products are one of the threats for the ACC cements and company.

2. It also faces strong competition from global players in Indian markets.

ACC Limited Competition

Below are the top 4 ACC Limited competitors:

1. Ambuja Cements

2. Ultratech Cement

3. The India Cements

4. Shree Cements

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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