ACC Limited SWOT Analysis, Competitors & USP
SWOT analysis of ACC Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In ACC Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ACC Limited to benchmark its business & performance as compared to the competitors. ACC Limited is one of the leading brands in the real estate and construction sector.
The table below lists the ACC Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top ACC Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| ACC Limited Brand Analysis | |
|---|---|
| Parent Company |
ACC Limited |
| Category |
Construction Materials- Cement |
| Sector | |
| Tagline/ Slogan |
India’s First Name in Cement and Concrete |
| USP |
Eco friendly production |
| ACC Limited STP | |
| Segment |
Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder |
| Target Group |
Customers and Builders in both Public and private sector in all tier cities |
| Positioning |
Best quality and eco friendly cement |
| SWOT Analysis of ACC Limited | |
| ACC Limited Strengths |
Below are the Strengths in the SWOT Analysis of ACC Limited: 1. ACC has been ranked India’s most admired company in the cement sector. 2. It also received the Golden Peacock Environmental Management award 3. One of the top cement and construction companies based out of India 4. ACC also received Green Manufacturing award and many other rewards 5. ACC has a vast distribution network of 9,000 dealers in the country. 6. Operations since last 80 years have made ACC a strong brand 7. It has a strong efficient workforce of around 10,000 employees. |
| ACC Limited Weaknesses |
Here are the weaknesses in the ACC Limited SWOT Analysis: 1. ACC has done lesser branding activities as compared to its competitors. 2. ACC as a brand is famous only in India, so it not known globally as compared to other brands. |
| ACC Limited Opportunities |
Following are the Opportunities in ACC Limited SWOT Analysis: 1. ACC can leverage the Indian market leadership and expand to other parts of the world. 2. It can do extensive branding in the country that can help them increase brand recall and thus help the brand to grow as a whole 3. Extended services in the field of construction |
| ACC Limited Threats |
The threats in the SWOT Analysis of ACC Limited are as mentioned: 1. Many local players offering low cost products are one of the threats for the ACC cements and company. 2. It also faces strong competition from global players in Indian markets. |
| ACC Limited Competition | |
| ACC Limited Competitors |
Below are the top 4 competitors of ACC Limited: 1. Ambuja Cements 2. Ultratech Cement 3. The India Cements 4. Shree Cements |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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