JK Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of JK Cement analyses the brand/company with its strengths, weaknesses, opportunities & threats. In JK Cement SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JK Cement to benchmark its business & performance as compared to the competitors and industry. As of 2020, JK Cement is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top JK Cement competitors and includes JK Cement target market, segmentation, positioning & Unique Selling Proposition (USP).

JK Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
JK Cement Brand Analysis
Parent Company

J.K. Organization


Construction Materials


Real Estate and Construction

Tagline/ Slogan

Vishwas hai isme kuch khaas hai


Customer focused service

JK Cement STP
JK Cement Segmentation

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

JK Cement Target Market

Customers and Builders in both Public and private sector in all tier cities

JK Cement Positioning

A Strong Cement Brand

JK Cement SWOT Analysis
JK Cement Strengths

Below are the Strengths in the SWOT Analysis of JK Cement:

1. JK Cements has an operational experience of over Three decades.

2. It has an installed grey cement capacity of 7.5 MTPA.

3. The company is one of largest producer of cement in the county with 4,00,000 tons of capacity.

4. It is also one of the largest producer of Wall Putty with a capacity of 3,00,000 tons.

5. It is the first company to install waste heat recovery plant to take care of need of green power.

6. Company has a capacitive power generation capacity of over 100 Mws

JK Cement Weaknesses

Here are the weaknesses in the JK Cement SWOT Analysis:

1. It has major operations in Rajasthan and Karnataka only.

2. Moreover, the brand awareness pan India is very less when compared to national players in the country.

JK Cement Opportunities

Following are the Opportunities in JK Cement SWOT Analysis:

1. It should expand its operations to other parts of the country.

2. Government policies would also help the company to grow in the country.

3. It can enter into untapped markets.

4. Real Estate sector is in a boom in India, so it’s a huge opportunity for players like JK Cements to leverage upon.

JK Cement Threats

The threats in the SWOT Analysis of JK Cement are as mentioned:

1. It would face strong competition from regional players when it tries to enter new markets.

2. Many major cement players are doing aggressive marketing and branding activities that might impact JK cement operations

3. Increasing cost of operations and fluctuating construction business scenario

JK Cement Competition

Below are the top 4 JK Cement competitors:

1. Ambuja Cements

2. Shree Cements

3. UltraTech Cement

4. ACC Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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