Cera SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cera analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cera SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cera to benchmark its business & performance as compared to the competitors and industry. Cera is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cera competitors and includes Cera target market, segmentation, positioning & Unique Selling Proposition (USP).

Cera SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cera Brand Analysis
Parent Company

Cera Sanitaryware Limited


Construction Materials- Sanitaryware


Real Estate and Construction

Tagline/ Slogan

Reflects my Style


Innovative and Stylish products

Cera STP
Cera Segmentation

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Cera Target Market

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas

Cera Positioning

Style, Innovation, Leadership

Cera SWOT Analysis
Cera Strengths

Below are the Strengths in the SWOT Analysis of Cera:

1. The CERA plant was the first to use natural gas – the purest fuel that gives extra sheen on products.

2. A modern facility with latest machinery like automatic CNC Machines & automatic polishing, the plant is equipped with superior technology manufactures the avant-garde collection of eco-friendly single lever faucets apart from the normal Half Turn & Quarter Turn faucets.

3. CERA has been steadfastly growing which is a reflection of its unflinching commitment towards innovation.

4. A team of over two hundred technicians across India provide prompt after-sales services to its customers

5. CERA was voted Product of the Year in sanitaryware segment for consecutive years

6. CERA was also conferred Power Brand, which is awarded to top 100 brands in India

Cera Weaknesses

Here are the weaknesses in the Cera SWOT Analysis:

1. Its distribution network is not as strong as compared to its competitors.

2. The brand has very limited international existence compared to leading global players

Cera Opportunities

Following are the Opportunities in Cera SWOT Analysis:

1. It can increase its pan India distribution and exports to increase worldwide presence.

2. It can look for mergers and acquisitions to build a stronger brand worldwide

3. More advertising through TVCs and online media

Cera Threats

The threats in the SWOT Analysis of Cera are as mentioned:

1. Regional low cost manufacturers are causing problems for CERA.

2. Government policies keep changing, so CERA should be careful while planning new implementations.

Cera Competition

Below are the top 4 Cera competitors:

1. Hindware

2. Roca

3. Jaquar

4. Parryware

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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