Cera SWOT Analysis, Competitors & USP
SWOT analysis of Cera analyses the brand by its strengths, weaknesses, opportunities & threats. In Cera SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cera to benchmark its business & performance as compared to the competitors. Cera is one of the leading brands in the real estate and construction sector.
The table below lists the Cera SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cera competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cera Brand Analysis | |
|---|---|
| Parent Company |
Cera Sanitaryware Limited |
| Category |
Construction Materials- Sanitaryware |
| Sector | |
| Tagline/ Slogan |
Reflects my Style |
| USP |
Innovative and Stylish products |
| Cera STP | |
| Segment |
Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders |
| Target Group |
General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas |
| Positioning |
Style, Innovation, Leadership |
| SWOT Analysis of Cera | |
| Cera Strengths |
Below are the Strengths in the SWOT Analysis of Cera: 1. The CERA plant was the first to use natural gas – the purest fuel that gives extra sheen on products. 2. A modern facility with latest machinery like automatic CNC Machines & automatic polishing, the plant is equipped with superior technology manufactures the avant-garde collection of eco-friendly single lever faucets apart from the normal Half Turn & Quarter Turn faucets. 3. CERA has been steadfastly growing which is a reflection of its unflinching commitment towards innovation. 4. A team of over two hundred technicians across India provide prompt after-sales services to its customers 5. CERA was voted Product of the Year in sanitaryware segment for consecutive years 6. CERA was also conferred Power Brand, which is awarded to top 100 brands in India |
| Cera Weaknesses |
Here are the weaknesses in the Cera SWOT Analysis: 1. Its distribution network is not as strong as compared to its competitors. 2. The brand has very limited international existence compared to leading global players |
| Cera Opportunities |
Following are the Opportunities in Cera SWOT Analysis: 1. It can increase its pan India distribution and exports to increase worldwide presence. 2. It can look for mergers and acquisitions to build a stronger brand worldwide 3. More advertising through TVCs and online media |
| Cera Threats |
The threats in the SWOT Analysis of Cera are as mentioned: 1. Regional low cost manufacturers are causing problems for CERA. 2. Government policies keep changing, so CERA should be careful while planning new implementations. |
| Cera Competition | |
| Cera Competitors |
Below are the top 4 competitors of Cera: 1. Hindware 2. Roca 3. Jaquar 4. Parryware |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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