Roca SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 3027

SWOT analysis of Roca analyses the brand/company with its strengths, weaknesses, opportunities & threats. Roca is one of the leading brands in the real estate and construction sector. In addition to SWOT Analysis, the table below also lists the top Roca competitors and elaborates Roca segmentation, targeting, positioning & USP.


Parent Company



Construction Materials-Sanitaryware


Real Estate and Construction

Tagline/ Slogan



High quality products

Roca STP


Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Group

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas


Progress, reliability, excellence and leadership

Roca SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Roca. Strengths are:

1. It has decades of operational experience since 1929 that gives it a huge advantage over others.

2. It has operational experience Portugal, France, United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil, India and China.

3. It has won around 40 awards from various different organizations.

4. It has a wide portfolio of products when compared to its competitors.

Roca is one of the organizations that puts very high emphasis on Water conservations.

5. Global presence of the brand is spread across 130+ countries

6. Media and advertising in newspapers and TVCs have resulted in strong brand image


Here are the weaknesses in the Roca SWOT Analysis:

1. Being a market leader, it is always under scrutiny for its operations

2. The brand has limited market share growth due to intense competition from brands and local players


Following are the Opportunities in Roca SWOT Analysis:

1. Roca should look for mergers and acquisitions to expand its worldwide operations.

2. Real Estate sector is growing at a rapid pace, so it is a great opportunity for Roca to grab.


The threats in the SWOT Analysis of Roca are as mentioned:

1. Strong competition from local and global brands is a challenge for Roca.

2. Roca should also be careful of the policies made by the government during planning of strategies as they may change anytime.

Roca Competition


Below are the top 4 Roca competitors:

1. Hindware

2. Cera Sanitaryware

3. Jaquar

4. Parryware

The brandguide table above concludes the Roca SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Roca. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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