Roca SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Roca analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Roca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Roca to benchmark its business & performance as compared to the competitors and industry. Roca is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Roca competitors and includes Roca target market, segmentation, positioning & Unique Selling Proposition (USP).

Roca SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Roca Brand Analysis
Parent Company



Construction Materials-Sanitaryware


Real Estate and Construction

Tagline/ Slogan



High quality products

Roca STP
Roca Segmentation

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Roca Target Market

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas

Roca Positioning

Progress, reliability, excellence and leadership

Roca SWOT Analysis
Roca Strengths

Below are the Strengths in the SWOT Analysis of Roca:

1. It has decades of operational experience since 1929 that gives it a huge advantage over others.

2. It has operational experience Portugal, France, United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil, India and China.

3. It has won around 40 awards from various different organizations.

4. It has a wide portfolio of products when compared to its competitors.

Roca is one of the organizations that puts very high emphasis on Water conservations.

5. Global presence of the brand is spread across 130+ countries

6. Media and advertising in newspapers and TVCs have resulted in strong brand image

Roca Weaknesses

Here are the weaknesses in the Roca SWOT Analysis:

1. Being a market leader, it is always under scrutiny for its operations

2. The brand has limited market share growth due to intense competition from brands and local players

Roca Opportunities

Following are the Opportunities in Roca SWOT Analysis:

1. Roca should look for mergers and acquisitions to expand its worldwide operations.

2. Real Estate sector is growing at a rapid pace, so it is a great opportunity for Roca to grab.

Roca Threats

The threats in the SWOT Analysis of Roca are as mentioned:

1. Strong competition from local and global brands is a challenge for Roca.

2. Roca should also be careful of the policies made by the government during planning of strategies as they may change anytime.

Roca Competition

Below are the top 4 Roca competitors:

1. Hindware

2. Cera Sanitaryware

3. Jaquar

4. Parryware

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Roca. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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