Roca SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Roca analyses the brand by its strengths, weaknesses, opportunities & threats. In Roca SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Roca to benchmark its business & performance as compared to the competitors. Roca is one of the leading brands in the real estate and construction sector.

The article below lists the Roca SWOT (Strengths, Weaknesses, Opportunities, Threats), top Roca competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Roca

Roca Overview
Parent Company

Roca

Category

Construction Materials-Sanitaryware

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

High quality products

Roca STP
Segmentation

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Market

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas

Positioning

Progress, reliability, excellence and leadership

SWOT Analysis of Roca

For Roca, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Roca SWOT Analysis:

Roca Strengths

The strengths of Roca looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Roca :

1. It has decades of operational experience since 1929 that gives it a huge advantage over others.

2. It has operational experience Portugal, France, United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil, India and China.

3. It has won around 40 awards from various different organizations.

4. It has a wide portfolio of products when compared to its competitors.

Roca is one of the organizations that puts very high emphasis on Water conservations.

5. Global presence of the brand is spread across 130+ countries

6. Media and advertising in newspapers and TVCs have resulted in strong brand image

Roca Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Roca SWOT Analysis:

1. Being a market leader, it is always under scrutiny for its operations

2. The brand has limited market share growth due to intense competition from brands and local players


Roca Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Roca SWOT Analysis:

1. Roca should look for mergers and acquisitions to expand its worldwide operations.

2. Real Estate sector is growing at a rapid pace, so it is a great opportunity for Roca to grab.


Roca Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Roca are as mentioned:

1. Strong competition from local and global brands is a challenge for Roca.

2. Roca should also be careful of the policies made by the government during planning of strategies as they may change anytime.

Roca Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Roca:

1. Hindware

2. Cera Sanitaryware

3. Jaquar

4. Parryware


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Roca. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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