Lennar Corporation SWOT Analysis, Competitors & USP

Lennar Corporation

Parent Company

Lennar Corporation

Category

Commercial residential builders

Sector

Real Estate and Construction

Tagline/ Slogan

Everything’s Included

USP

Top company in homebuilder industry which specializes in building homes

Lennar Corporation STP

Segment

Diverse groups of Homebuyers

Target Group

First time home buyers, Adult home buyers, multi-generational home buyers

Positioning

Builds homes for all stages of your life and to cater to all lifestyles

Lennar Corporation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lennar Corporation. Strengths are:

1. Leading homebuilder in USA, since 1954
2. Fortune 500 company shows its credibility
3. Experienced business units
4. Operates in a market where there are several barriers in market entry

5. Diverse customer base

6. Affordable homes- average selling price

7. Strong branding and marketing in the region makes it a prominent player

Weaknesses

Here are the weaknesses of Lennar Corporation :

1. High cost structure of real estate industry affects margins
2. Very competitive realty market and high debt

Opportunities

Following are the Opportunities of Lennar Corporation :

1. Increase in income level of people in US
2. Growing Economy
3. New markets in other states of US

4. Tie-up with global players for international exposure

Threats

The threats of Lennar Corporation are as mentioned :

1. Financial capacity and stability of the company
2. Economic downturn in US
3. Fall in real estate prices

4. US government regulations may affect the business

Lennar Corporation Competition

Competitors

Below are the 3 main Lennar Corporation competitors :

1. Pulte Group
2. D.R. Horton (DHI)
3. Toll Brothers