SWOT Analysis of Lennar Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Lennar Corporation |
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Parent Company |
Lennar Corporation |
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Category |
Commercial residential builders |
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Sector |
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Tagline/ Slogan |
Everything’s Included |
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USP |
Top company in homebuilder industry which specializes in building homes |
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Lennar Corporation STP |
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Segment |
Diverse groups of Homebuyers |
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Target Group |
First time home buyers, Adult home buyers, multi-generational home buyers |
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Positioning |
Builds homes for all stages of your life and to cater to all lifestyles |
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Lennar Corporation SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lennar Corporation : 1. Leading homebuilder in USA, since 1954 5. Diverse customer base 6. Affordable homes- average selling price 7. Strong branding and marketing in the region makes it a prominent player |
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Weaknesses |
1. High cost structure of real estate industry affects margins |
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Opportunities |
1. Increase in income level of people in US 4. Tie-up with global players for international exposure |
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Threats |
1. Financial capacity and stability of the company 4. US government regulations may affect the business |
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Lennar Corporation Competition |
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Competitors |
Below are the 3 main Lennar Corporation competitors : 1. Pulte Group |
The brandguide table above concludes the Lennar Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Lennar Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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