Lennar Corporation SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Lennar Corporation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lennar Corporation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Lennar Corporation is one of the leading brands in the real estate and construction sector. The article below lists the Lennar Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Lennar Corporation

For Lennar Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lennar Corporation Strengths

The strengths of Lennar Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Lennar Corporation :

1. Leading homebuilder in USA, since 1954
2. Fortune 500 company shows its credibility
3. Experienced business units
4. Operates in a market where there are several barriers in market entry

5. Diverse customer base

6. Affordable homes- average selling price

7. Strong branding and marketing in the region makes it a prominent player

Lennar Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lennar Corporation SWOT Analysis:

1. High cost structure of real estate industry affects margins
2. Very competitive realty market and high debt

Lennar Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lennar Corporation SWOT Analysis:

1. Increase in income level of people in US
2. Growing Economy
3. New markets in other states of US

4. Tie-up with global players for international exposure

Lennar Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lennar Corporation are as mentioned:

1. Financial capacity and stability of the company
2. Economic downturn in US
3. Fall in real estate prices

4. US government regulations may affect the business

Lennar Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lennar Corporation:

1. Pulte Group
2. D.R. Horton (DHI)
3. Toll Brothers

Hence this concludes the Lennar Corporation SWOT analysis.

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About Lennar Corporation

Lennar Corporation Overview
Parent Company

Lennar Corporation


Commercial residential builders


Real Estate and Construction

Tagline/ Slogan

Everything’s Included


Top company in homebuilder industry which specializes in building homes

Lennar Corporation STP

Diverse groups of Homebuyers

Target Market

First time home buyers, Adult home buyers, multi-generational home buyers


Builds homes for all stages of your life and to cater to all lifestyles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lennar Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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