Lennar Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1526
Advertisements

SWOT Analysis of Lennar Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lennar Corporation

Parent Company

Lennar Corporation

Category

Commercial residential builders

Sector

Real Estate

Tagline/ Slogan

Everything’s Included

USP

Top company in homebuilder industry which specializes in building homes

STP

Segment

Diverse groups of Homebuyers

Target Group

First time home buyers, Adult home buyers, multi-generational home buyers

Positioning

Builds homes for all stages of your life and to cater to all lifestyles

SWOT Analysis

Strengths

1. Leading homebuilder in USA, since 1954
2. Fortune 500 company shows its credibility
3. Experienced business units
4. Operates in a market where there are several barriers in market entry

5. Diverse customer base

6. Affordable homes- average selling price

7. Strong branding and marketing in the region makes it a prominent player

Weaknesses

1. High cost structure of real estate industry affects margins
2. Very competitive realty market and high debt

Opportunities

1. Increase in income level of people in US
2. Growing Economy
3. New markets in other states of US

4. Tie-up with global players for international exposure

Threats

1. Financial capacity and stability of the company
2. Economic downturn in US
3. Fall in real estate prices

4. US government regulations may affect the business

Competition

Competitors

1. Pulte Group
2. D.R. Horton (DHI)
3. Toll Brothers


The table above concludes the Lennar Corporation SWOT analysis along with its marketing and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Lennar Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: