Lennar Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lennar Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Lennar Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lennar Corporation to benchmark its business & performance as compared to the competitors. Lennar Corporation is one of the leading brands in the real estate and construction sector.

The table below lists the Lennar Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lennar Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lennar Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lennar Corporation Brand Analysis
Parent Company

Lennar Corporation


Commercial residential builders


Real Estate and Construction

Tagline/ Slogan

Everything’s Included


Top company in homebuilder industry which specializes in building homes

Lennar Corporation STP

Diverse groups of Homebuyers

Target Group

First time home buyers, Adult home buyers, multi-generational home buyers


Builds homes for all stages of your life and to cater to all lifestyles

SWOT Analysis of Lennar Corporation
Lennar Corporation Strengths

Below are the Strengths in the SWOT Analysis of Lennar Corporation:

1. Leading homebuilder in USA, since 1954
2. Fortune 500 company shows its credibility
3. Experienced business units
4. Operates in a market where there are several barriers in market entry

5. Diverse customer base

6. Affordable homes- average selling price

7. Strong branding and marketing in the region makes it a prominent player

Lennar Corporation Weaknesses

Here are the weaknesses in the Lennar Corporation SWOT Analysis:

1. High cost structure of real estate industry affects margins
2. Very competitive realty market and high debt

Lennar Corporation Opportunities

Following are the Opportunities in Lennar Corporation SWOT Analysis:

1. Increase in income level of people in US
2. Growing Economy
3. New markets in other states of US

4. Tie-up with global players for international exposure

Lennar Corporation Threats

The threats in the SWOT Analysis of Lennar Corporation are as mentioned:

1. Financial capacity and stability of the company
2. Economic downturn in US
3. Fall in real estate prices

4. US government regulations may affect the business

Lennar Corporation Competition
Lennar Corporation Competitors

Below are the top 3 competitors of Lennar Corporation:

1. Pulte Group
2. D.R. Horton (DHI)
3. Toll Brothers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lennar Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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