Lennar Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1777

Advertisements

SWOT Analysis of Lennar Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lennar Corporation
Parent Company	Lennar Corporation
Category	Commercial residential builders
Sector	Real Estate
Tagline/ Slogan	Everything’s Included
USP	Top company in homebuilder industry which specializes in building homes
STP
Segment	Diverse groups of Homebuyers
Target Group	First time home buyers, Adult home buyers, multi-generational home buyers
Positioning	Builds homes for all stages of your life and to cater to all lifestyles
SWOT Analysis
Strengths	1. Leading homebuilder in USA, since 1954 2. Fortune 500 company shows its credibility 3. Experienced business units 4. Operates in a market where there are several barriers in market entry 5. Diverse customer base 6. Affordable homes- average selling price 7. Strong branding and marketing in the region makes it a prominent player
Weaknesses	1. High cost structure of real estate industry affects margins 2. Very competitive realty market and high debt
Opportunities	1. Increase in income level of people in US 2. Growing Economy 3. New markets in other states of US 4. Tie-up with global players for international exposure
Threats	1. Financial capacity and stability of the company 2. Economic downturn in US 3. Fall in real estate prices 4. US government regulations may affect the business
Competition
Competitors	1. Pulte Group 2. D.R. Horton (DHI) 3. Toll Brothers

The table above concludes the Lennar Corporation SWOT analysis along with its marketing and brand parameters.

Dictionary