Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Lennar Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Lennar Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lennar Corporation to benchmark its business & performance as compared to the competitors. Lennar Corporation is one of the leading brands in the real estate and construction sector.
The table below lists the Lennar Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lennar Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Top company in homebuilder industry which specializes in building homes
Lennar Corporation STP
Diverse groups of Homebuyers
First time home buyers, Adult home buyers, multi-generational home buyers
Builds homes for all stages of your life and to cater to all lifestyles
SWOT Analysis of Lennar Corporation
Lennar Corporation Strengths
Below are the Strengths in the SWOT Analysis of Lennar Corporation:
1. Leading homebuilder in USA, since 1954 2. Fortune 500 company shows its credibility 3. Experienced business units 4. Operates in a market where there are several barriers in market entry
5. Diverse customer base
6. Affordable homes- average selling price
7. Strong branding and marketing in the region makes it a prominent player
Lennar Corporation Weaknesses
Here are the weaknesses in the Lennar Corporation SWOT Analysis:
1. High cost structure of real estate industry affects margins 2. Very competitive realty market and high debt
Lennar Corporation Opportunities
Following are the Opportunities in Lennar Corporation SWOT Analysis:
1. Increase in income level of people in US 2. Growing Economy 3. New markets in other states of US
4. Tie-up with global players for international exposure
Lennar Corporation Threats
The threats in the SWOT Analysis of Lennar Corporation are as mentioned:
1. Financial capacity and stability of the company 2. Economic downturn in US 3. Fall in real estate prices
4. US government regulations may affect the business
Lennar Corporation Competition
Lennar Corporation Competitors
Below are the top 3 competitors of Lennar Corporation:
1. Pulte Group 2. D.R. Horton (DHI) 3. Toll Brothers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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