Westfield Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Westfield Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Westfield Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Westfield Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Westfield Group is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Westfield Group competitors and includes Westfield Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Westfield Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Westfield Group Brand Analysis
Parent Company

Westfield Group


Real Estate


Real Estate and Construction

Tagline/ Slogan

World class design, construction and management


Stylish and well designed services

Westfield Group STP
Westfield Group Segmentation

City centric brands and people

Westfield Group Target Market

Various brand and retail shops

Westfield Group Positioning

Aesthetically good and beautiful infrastructure

Westfield Group SWOT Analysis
Westfield Group Strengths

Below are the Strengths in the SWOT Analysis of Westfield Group:

1. Strong market presence and strong brand name in Australia
2. Steady cash flow from operation.
3. Diversified business portfolio and employee force of approx 4000 globally
4. Ability to raise capital quickly, as debt and equity globally
5. Has a wide geographic presence in Australia, Brazil, New Zealand, United Kingdom and United States
6. Has investment portfolios in over 120 shopping centres

Westfield Group Weaknesses

Here are the weaknesses in the Westfield Group SWOT Analysis:

1. More focus on retail properties.
2. Not present in developing nations and emerging economies

Westfield Group Opportunities

Following are the Opportunities in Westfield Group SWOT Analysis:

1. Joint ventures to help establish market position further
2.Acquisitions for increasing market presence
3. Emerging market like Asian countries

Westfield Group Threats

The threats in the SWOT Analysis of Westfield Group are as mentioned:

1. Competition from existing players in the real estate industry
2.Fluctuation in price of property
3. Reduction of lease rates of store

Westfield Group Competition

Below are the top 3 Westfield Group competitors:

1. Simon Property Group, Inc.
2. Capital Shopping Centers plc
3. CBL & Associates Properties Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Westfield Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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