Westfield Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Westfield Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Westfield Group

Parent Company

Westfield Group


Real Estate


Property development, Shopping centre management.

Tagline/ Slogan

World class design, construction and management


Stylish and well designed services



City centric brands and people

Target Group

Various brand and retail shops


Aesthetically good and beautiful infrastructure

SWOT Analysis


1. Strong market presence and strong brand name in Australia
2. Steady cash flow from operation.
3. Diversified business portfolio and employee force of approx 4000 globally
4. Ability to raise capital quickly, as debt and equity globally
5. Has a wide geographic presence in Australia, Brazil, New Zealand, United Kingdom and United States
6. Has investment portfolios in over 120 shopping centres


1. More focus on retail properties.
2. Not present in developing nations and emerging economies


1. Joint ventures to help establish market position further
2.Acquisitions for increasing market presence
3. Emerging market like Asian countries


1. Competition from existing players in the real estate industry
2.Fluctuation in price of property
3. Reduction of lease rates of store



1. Simon Property Group, Inc.
2. Capital Shopping Centers plc
3. CBL & Associates Properties Inc.

The table above concludes the Westfield Group SWOT analysis along with its marketing and brand parameters.


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