Westfield Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Westfield Group

Real Estate

Real Estate and Construction

World class design, construction and management

Stylish and well designed services

City centric brands and people

Various brand and retail shops

Aesthetically good and beautiful infrastructure

Below are the Strengths in the SWOT Analysis of Westfield Group:

1. Strong market presence and strong brand name in Australia
2. Steady cash flow from operation.
3. Diversified business portfolio and employee force of approx 4000 globally
4. Ability to raise capital quickly, as debt and equity globally
5. Has a wide geographic presence in Australia, Brazil, New Zealand, United Kingdom and United States
6. Has investment portfolios in over 120 shopping centres

Here are the weaknesses in the Westfield Group SWOT Analysis:

1. More focus on retail properties.
2. Not present in developing nations and emerging economies

Following are the Opportunities in Westfield Group SWOT Analysis:

1. Joint ventures to help establish market position further
2.Acquisitions for increasing market presence
3. Emerging market like Asian countries

The threats in the SWOT Analysis of Westfield Group are as mentioned:

1. Competition from existing players in the real estate industry
2.Fluctuation in price of property
3. Reduction of lease rates of store

Below are the top 3 Westfield Group competitors:

1. Simon Property Group, Inc.
2. Capital Shopping Centers plc
3. CBL & Associates Properties Inc.