Published in Real Estate and Construction category by MBA Skool Team
Westfield Group is one of the leading brands in the real estate and construction sector. Westfield Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Westfield Group:
Strong market presence and strong brand name in Australia
Steady cash flow from operation.
Diversified business portfolio and employee force of approx 4000 globally
Ability to raise capital quickly, as debt and equity globally
Has a wide geographic presence in Australia, Brazil, New Zealand, United Kingdom and United States
Has investment portfolios in over 120 shopping centres
Above are the strengths in the SWOT Analysis of Westfield Group. The strengths of Westfield Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Westfield Group Weaknesses
More focus on retail properties.
Not present in developing nations and emerging economies
These were the weaknesses in the Westfield Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Westfield Group Opportunities
Joint ventures to help establish market position further
Acquisitions for increasing market presence
Emerging market like Asian countries
Above we covered the opportunities in Westfield Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Westfield Group Threats
Competition from existing players in the real estate industry
Fluctuation in price of property
Reduction of lease rates of store
The threats in the SWOT Analysis of Westfield Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Westfield Group SWOT analysis.
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About Westfield Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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