Westfield Group SWOT Analysis, Competitors & USP

SWOT analysis of Westfield Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Westfield Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Westfield Group to benchmark its business & performance as compared to the competitors. Westfield Group is one of the leading brands in the real estate and construction sector.

The article below lists the Westfield Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Westfield Group SWOT Analysis:

SWOT Analysis of Westfield Group

For Westfield Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Westfield Group Strengths

The strengths of Westfield Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Westfield Group :

1. Strong market presence and strong brand name in Australia
2. Steady cash flow from operation.
3. Diversified business portfolio and employee force of approx 4000 globally
4. Ability to raise capital quickly, as debt and equity globally
5. Has a wide geographic presence in Australia, Brazil, New Zealand, United Kingdom and United States
6. Has investment portfolios in over 120 shopping centres

Westfield Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Westfield Group SWOT Analysis:

1. More focus on retail properties.
2. Not present in developing nations and emerging economies

Westfield Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Westfield Group SWOT Analysis:

1. Joint ventures to help establish market position further
2.Acquisitions for increasing market presence
3. Emerging market like Asian countries

Westfield Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Westfield Group are as mentioned:

1. Competition from existing players in the real estate industry
2.Fluctuation in price of property
3. Reduction of lease rates of store

Westfield Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Westfield Group:

1. Simon Property Group, Inc.
2. Capital Shopping Centers plc
3. CBL & Associates Properties Inc.

Hence this concludes the Westfield Group SWOT analysis.

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About Westfield Group

Westfield Group Overview
Parent Company	Westfield Group
Category	Real Estate
Sector	Real Estate and Construction
Tagline/ Slogan	World class design, construction and management
USP	Stylish and well designed services
Westfield Group STP
Segmentation	City centric brands and people
Target Market	Various brand and retail shops
Positioning	Aesthetically good and beautiful infrastructure

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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