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Shree Cement SWOT Analysis

Published by MBA Skool Team in Real Estate and Construction category Last Updated: March 10, 2023Read time:

Here is a detailed SWOT analysis of Shree Cement covering strengths, weaknesses, opportunities and threats.

Shree Cement Strengths

  1. Shree Cement is one of the biggest cement manufacturers in North India.
  2. It has successful operations in Rajasthan, Delhi, Haryana, Punjab, UP, J&K, Himachal etc.
  3. It also plays in the power sector with Shree Power and Shree Mega Power brands.
  4. It received Golden Peacock Award for Business Excellence
  5. Shree Cement was rated among top 20 best companies to work for in India by Business Today, Mercer and TNS (2008–09).
  6. It also received Award for good performance in Cost Management by Institute of Cost and Works Accounts of India (ICWAI)(2008–09).

Above are the strengths in the SWOT Analysis of Shree Cement. The strengths of Shree Cement looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Shree Cement Weaknesses

  1. It operates only in Northern States, so it does not have major presence other parts of the country.
  2. Brand awareness of Shree cements is lesser than other Indian Brands of Cement industry.
  3. It does a lot lesser branding activities when compared to famous Indian brands.

These were the weaknesses in the Shree Cement SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Shree Cement Opportunities

  1. It can expand its operations pan India.
  2. It can also look for mergers and acquisitions with regional leaders in different Indian markets.
  3. Government policies would also be pro manufacturing as it wants to promote Indian Manufacturing Sector, so this would surely help Shree cement to grow in the country.

Above we covered the opportunities in Shree Cement SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Shree Cement Threats

  1. It would face strong competition from Indian Players when it tries to expand operation pan India.
  2. There is a high risk involved in expanding into other parts as the brand awareness is lesser right now. So it should work on creating pan India brand awareness and then enter other markets.
  3. Increased operating costs & reducing marketing share

The threats in the SWOT Analysis of Shree Cement are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Shree Cement SWOT analysis.

Read Similar SWOT analysis

About Shree Cement

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Shree Cement Overview
Parent Company

Shree Cement


Construction Materials-Cement


Real Estate and Construction

Tagline/ Slogan

Sasta Nahin, Sabse Achcha


Superior Strength cement

Shree Cement STP

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Market

Customers and Builders in both Public and private sector in all tier cities


Supreme quality cement with high strength

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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