Public Storage SWOT Analysis, Competitors & USP

Public Storage SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Public Storage, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Public Storage to benchmark its business & performance as compared to the competitors, and make strategic improvements. Public Storage is one of the leading brands in the real estate and construction sector.

The article below lists the Public Storage SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Public Storage SWOT Analysis:

SWOT Analysis of Public Storage

For Public Storage, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Public Storage Strengths

The strengths of Public Storage looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Public Storage :

1. Financial stability as compare to competitors
2. Global presence is strong as compare to competitors
3. Low debt ratios and Online presence and service
4. One of the largest self-storage companies in US
5. It has more than 200 company-owned locations in the US and Europe, and approx 6,000

Public Storage Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Public Storage SWOT Analysis:

1. Potential customers are less as compare to other real estate companies
2. Not diversified in real estate sector
3. Limited geographic presence as it dependent on the US market

Public Storage Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Public Storage SWOT Analysis:

1. Opportunity for development in region outside US and UK like Asia, Australia
2. Improving operating performance by using value added offerings like the dehumidification system of climate controlled spaces, truck move-in program, Extensive marketing

Public Storage Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Public Storage are as mentioned:

1. Immense competition from local companies
2. Economic slump in European nation
3. Strengthen rules and regulation by government

Public Storage Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Public Storage:

1. Sovran Self Storage
2. Extra Space Storage
3. U-Store-It

Hence this concludes the Public Storage SWOT analysis.

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About Public Storage

Public Storage Overview
Parent Company	Public Storage
Category	Acquisition, development, ownership, and operation of self-storage facilities which offer storage spaces for lease.
Sector	Real Estate and Construction
Tagline/ Slogan	Problem solved; Real storage expert.
USP	Good service and availability.
Public Storage STP
Segmentation	Commercial and Households in developed nation
Target Market	Those who want to relocate and want space with rent.
Positioning	The company cares for the storage of goods of its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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