Public Storage SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3763

SWOT Analysis of Public Storage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Public Storage

Parent Company

Public Storage


Acquisition, development, ownership, and operation of self-storage facilities which offer storage spaces for lease.


Real estate investment trust

Tagline/ Slogan

Problem solved; Real storage expert.


Good service and availability.



Commercial and Households in developed nation

Target Group

Those who want to relocate and want space with rent.


The company cares for the storage of goods of its customers

SWOT Analysis


1. Financial stability as compare to competitors
2. Global presence is strong as compare to competitors
3. Low debt ratios and Online presence and service
4. One of the largest self-storage companies in US
5. It has more than 200 company-owned locations in the US and Europe, and approx 6,000


1. Potential customers are less as compare to other real estate companies
2. Not diversified in real estate sector
3. Limited geographic presence as it dependent on the US market


1. Opportunity for development in region outside US and UK like Asia, Australia
2. Improving operating performance by using value added offerings like the dehumidification system of climate controlled spaces, truck move-in program, Extensive marketing


1. Immense competition from local companies
2. Economic slump in European nation
3. Strengthen rules and regulation by government



1. Sovran Self Storage
2. Extra Space Storage
3. U-Store-It

The table above concludes the Public Storage SWOT analysis along with its marketing and brand parameters.


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