Public Storage SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Public Storage analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Public Storage SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Public Storage to benchmark its business & performance as compared to the competitors and industry. As of 2020, Public Storage is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Public Storage competitors and includes Public Storage target market, segmentation, positioning & Unique Selling Proposition (USP).

Public Storage SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Public Storage Brand Analysis
Parent Company

Public Storage

Category

Acquisition, development, ownership, and operation of self-storage facilities which offer storage spaces for lease.

Sector

Real Estate and Construction

Tagline/ Slogan

Problem solved; Real storage expert.

USP

Good service and availability.

Public Storage STP
Public Storage Segmentation

Commercial and Households in developed nation

Public Storage Target Market

Those who want to relocate and want space with rent.

Public Storage Positioning

The company cares for the storage of goods of its customers

Public Storage SWOT Analysis
Public Storage Strengths

Below are the Strengths in the SWOT Analysis of Public Storage:

1. Financial stability as compare to competitors
2. Global presence is strong as compare to competitors
3. Low debt ratios and Online presence and service
4. One of the largest self-storage companies in US
5. It has more than 200 company-owned locations in the US and Europe, and approx 6,000

Public Storage Weaknesses

Here are the weaknesses in the Public Storage SWOT Analysis:

1. Potential customers are less as compare to other real estate companies
2. Not diversified in real estate sector
3. Limited geographic presence as it dependent on the US market

Public Storage Opportunities

Following are the Opportunities in Public Storage SWOT Analysis:

1. Opportunity for development in region outside US and UK like Asia, Australia
2. Improving operating performance by using value added offerings like the dehumidification system of climate controlled spaces, truck move-in program, Extensive marketing

Public Storage Threats

The threats in the SWOT Analysis of Public Storage are as mentioned:

1. Immense competition from local companies
2. Economic slump in European nation
3. Strengthen rules and regulation by government

Public Storage Competition
Competitors

Below are the top 3 Public Storage competitors:

1. Sovran Self Storage
2. Extra Space Storage
3. U-Store-It


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Public Storage. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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