Public Storage SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Public Storage

Acquisition, development, ownership, and operation of self-storage facilities which offer storage spaces for lease.

Real Estate and Construction

Problem solved; Real storage expert.

Good service and availability.

Commercial and Households in developed nation

Those who want to relocate and want space with rent.

The company cares for the storage of goods of its customers

Below are the Strengths in the SWOT Analysis of Public Storage:

1. Financial stability as compare to competitors
2. Global presence is strong as compare to competitors
3. Low debt ratios and Online presence and service
4. One of the largest self-storage companies in US
5. It has more than 200 company-owned locations in the US and Europe, and approx 6,000

Here are the weaknesses in the Public Storage SWOT Analysis:

1. Potential customers are less as compare to other real estate companies
2. Not diversified in real estate sector
3. Limited geographic presence as it dependent on the US market

Following are the Opportunities in Public Storage SWOT Analysis:

1. Opportunity for development in region outside US and UK like Asia, Australia
2. Improving operating performance by using value added offerings like the dehumidification system of climate controlled spaces, truck move-in program, Extensive marketing

The threats in the SWOT Analysis of Public Storage are as mentioned:

1. Immense competition from local companies
2. Economic slump in European nation
3. Strengthen rules and regulation by government

Below are the top 3 Public Storage competitors:

1. Sovran Self Storage
2. Extra Space Storage
3. U-Store-It