Public Storage SWOT Analysis
Public Storage is one of the leading brands in the real estate and construction sector. Public Storage SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Public Storage:
Quick Glance:
Public Storage Strengths
- Financial stability as compare to competitors
- Global presence is strong as compare to competitors
- Low debt ratios and Online presence and service
- One of the largest self-storage companies in US
- It has more than 200 company-owned locations in the US and Europe, and approx 6,000
Above are the strengths in the SWOT Analysis of Public Storage. The strengths of Public Storage looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Public Storage Weaknesses
- Potential customers are less as compare to other real estate companies
- Not diversified in real estate sector
- Limited geographic presence as it dependent on the US market
These were the weaknesses in the Public Storage SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Public Storage Opportunities
- Opportunity for development in region outside US and UK like Asia, Australia
- Improving operating performance by using value added offerings like the dehumidification system of climate controlled spaces, truck move-in program, Extensive marketing
Above we covered the opportunities in Public Storage SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Public Storage Threats
- Immense competition from local companies
- Economic slump in European nation
- Strengthen rules and regulation by government
The threats in the SWOT Analysis of Public Storage are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Public Storage SWOT analysis.
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About Public Storage
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Public Storage Overview | |
|---|---|
| Parent Company |
Public Storage |
| Category |
Acquisition, development, ownership, and operation of self-storage facilities which offer storage spaces for lease. |
| Sector | |
| Tagline/ Slogan |
Problem solved; Real storage expert. |
| USP |
Good service and availability. |
| Public Storage STP | |
| Segmentation |
Commercial and Households in developed nation |
| Target Market |
Those who want to relocate and want space with rent. |
| Positioning |
The company cares for the storage of goods of its customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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