The Link Real Estate Investment Trust SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3277

SWOT Analysis of The Link Real Estate Investment Trust with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Link Real Estate Investment Trust

Parent Company

The Link Management Limited


Leasing, property management, enhancement and maintenance services (in retail properties and Car park property.).


Real Estate Investment Trust

Tagline/ Slogan

Enhancing Peoples live


Quality service



Developing cities.

Target Group

Middle and high income level audience which mainly looks for daily need product and services


Good quality product  and services, availability.

SWOT Analysis


1. High quality retail centers producing steady income.
2. In term of capitalization it has Largest asset in Asia -REIT
3. Strong management team
4. Focuses on tenets, which provide daily need product and services.  5. Good quality of tenet mix.

6.Strong credit rating e.g. Moody’s rating:A2


1. Only focuses on retail property.
2. Increasing cost of salaries, security and cleaning affect the revenue


1. Attractive acquisition for its growth
2. Better R & M planning and energy saving measures
3. Growth opportunity in other Asian developing nation.


1. Increasing Electricity tariffs
2. New government rules and regulation
3. Economic slowdown



1. Nippon Building Fund
2. Henderson Land
3. Capital mall

The table above concludes the The Link Real Estate Investment Trust SWOT analysis along with its marketing and brand parameters.


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