The Link Real Estate Investment Trust SWOT Analysis, Competitors & USP
SWOT analysis of The Link Real Estate Investment Trust analyses the brand by its strengths, weaknesses, opportunities & threats. In The Link Real Estate Investment Trust SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Link Real Estate Investment Trust to benchmark its business & performance as compared to the competitors. The Link Real Estate Investment Trust is one of the leading brands in the real estate and construction sector.
The article below lists the The Link Real Estate Investment Trust SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the The Link Real Estate Investment Trust SWOT Analysis:
In this article:
SWOT Analysis of The Link Real Estate Investment Trust
For The Link Real Estate Investment Trust, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The Link Real Estate Investment Trust Strengths
The strengths of The Link Real Estate Investment Trust looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of The Link Real Estate Investment Trust :
1. High quality retail centers producing steady income.
2. In term of capitalization it has Largest asset in Asia -REIT
3. Strong management team
4. Focuses on tenets, which provide daily need product and services. 5. Good quality of tenet mix.
6.Strong credit rating e.g. Moody’s rating:A2
The Link Real Estate Investment Trust Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the The Link Real Estate Investment Trust SWOT Analysis:
1. Only focuses on retail property.
2. Increasing cost of salaries, security and cleaning affect the revenue
The Link Real Estate Investment Trust Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in The Link Real Estate Investment Trust SWOT Analysis:
1. Attractive acquisition for its growth
2. Better R & M planning and energy saving measures
3. Growth opportunity in other Asian developing nation.
The Link Real Estate Investment Trust Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of The Link Real Estate Investment Trust are as mentioned:
1. Increasing Electricity tariffs
2. New government rules and regulation
3. Economic slowdown
The Link Real Estate Investment Trust Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of The Link Real Estate Investment Trust:
1. Nippon Building Fund
2. Henderson Land
3. Capital mall
Hence this concludes the The Link Real Estate Investment Trust SWOT analysis.
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About The Link Real Estate Investment Trust
|
The Link Real Estate Investment Trust | |
|---|---|
| Parent Company |
The Link Management Limited |
| Category |
Leasing, property management, enhancement and maintenance services (in retail properties and Car park property.). |
| Sector | |
| Tagline/ Slogan |
Enhancing Peoples live |
| USP |
Quality service |
| The Link Real Estate Investment Trust STP | |
| Segmentation |
Developing cities. |
| Target Market |
Middle and high income level audience which mainly looks for daily need product and services |
| Positioning |
Good quality product and services, availability. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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