The Link Real Estate Investment Trust SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The Link Real Estate Investment Trust analyses the brand by its strengths, weaknesses, opportunities & threats. In The Link Real Estate Investment Trust SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Link Real Estate Investment Trust to benchmark its business & performance as compared to the competitors. The Link Real Estate Investment Trust is one of the leading brands in the real estate and construction sector.

The table below lists the The Link Real Estate Investment Trust SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Link Real Estate Investment Trust competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Link Real Estate Investment Trust SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

The Link Real Estate Investment Trust

Parent Company

The Link Management Limited

Category

Leasing, property management, enhancement and maintenance services (in retail properties and Car park property.).

Sector

Real Estate and Construction

Tagline/ Slogan

Enhancing Peoples live

USP

Quality service

The Link Real Estate Investment Trust STP
Segment

Developing cities.

Target Group

Middle and high income level audience which mainly looks for daily need product and services

Positioning

Good quality product  and services, availability.

SWOT Analysis of The Link Real Estate Investment Trust
The Link Real Estate Investment Trust Strengths

Below are the Strengths in the SWOT Analysis of The Link Real Estate Investment Trust:

1. High quality retail centers producing steady income.
2. In term of capitalization it has Largest asset in Asia -REIT
3. Strong management team
4. Focuses on tenets, which provide daily need product and services.  5. Good quality of tenet mix.

6.Strong credit rating e.g. Moody’s rating:A2

The Link Real Estate Investment Trust Weaknesses

Here are the weaknesses in the The Link Real Estate Investment Trust SWOT Analysis:

1. Only focuses on retail property.
2. Increasing cost of salaries, security and cleaning affect the revenue

The Link Real Estate Investment Trust Opportunities

Following are the Opportunities in The Link Real Estate Investment Trust SWOT Analysis:

1. Attractive acquisition for its growth
2. Better R & M planning and energy saving measures
3. Growth opportunity in other Asian developing nation.

The Link Real Estate Investment Trust Threats

The threats in the SWOT Analysis of The Link Real Estate Investment Trust are as mentioned:

1. Increasing Electricity tariffs
2. New government rules and regulation
3. Economic slowdown

The Link Real Estate Investment Trust Competition
The Link Real Estate Investment Trust Competitors

Below are the top 3 competitors of The Link Real Estate Investment Trust:

1. Nippon Building Fund
2. Henderson Land
3. Capital mall


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Link Real Estate Investment Trust. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin