Ambuja Realty SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2930

SWOT Analysis of Ambuja Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ambuja Realty

Parent Company

Ambuja Realty group


Development and sale of residential, commercial, retail, Educational property


Real Estate

Tagline/ Slogan

Building with make a difference, to the way people live


Affordable housing and trusted brand



Projects in major cities

Target Group

All sections of society from mostly urban and semi urban areas


Affordable and quality property

SWOT Analysis


1. Strong brand value and presence.

2. Strategic joint venture and acquisition for development like Joint venture with Swiss hotel for building 5 star business hotel

3. Strong proven track record for quality and commitment

4. Well diversified portfolio of the company


1. Political intervention affecting growth of the company

2. Some of the commercial projects are not strategically located.


1. Tax reform i.e. GST will streamline more focused growth with better tax management.

2.Opportunity for growth in south and western region of India

3. Strategic approach through merger and aquisition


1. Rising Inflation

2. Economic slowdown

3. Stringent Government and Environmental norm and regulation

4.Immense competition



1. Belani Group

2. Diamond Group

3. Eden Group

4. PS group

The table above concludes the Ambuja Realty SWOT analysis along with its marketing and brand parameters.


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