Ambuja Realty SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ambuja Realty analyses the brand by its strengths, weaknesses, opportunities & threats. In Ambuja Realty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ambuja Realty to benchmark its business & performance as compared to the competitors. Ambuja Realty is one of the leading brands in the real estate and construction sector.

The article below lists the Ambuja Realty SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ambuja Realty competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Ambuja Realty

Ambuja Realty Overview
Parent Company

Ambuja Realty group

Category

Development and sale of residential, commercial, retail, Educational property

Sector

Real Estate and Construction

Tagline/ Slogan

Building with passion..to make a difference, to the way people live

USP

Affordable housing and trusted brand

Ambuja Realty STP
Segmentation

Projects in major cities

Target Market

All sections of society from mostly urban and semi urban areas

Positioning

Affordable and quality property

SWOT Analysis of Ambuja Realty

For Ambuja Realty, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Ambuja Realty SWOT Analysis:

Ambuja Realty Strengths

The strengths of Ambuja Realty looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ambuja Realty :

1. Strong brand value and presence.

2. Strategic joint venture and acquisition for development like Joint venture with Swiss hotel for building 5 star business hotel

3. Strong proven track record for quality and commitment

4. Well diversified portfolio of the company

Ambuja Realty Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ambuja Realty SWOT Analysis:

1. Political intervention affecting growth of the company

2. Some of the commercial projects are not strategically located.


Ambuja Realty Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ambuja Realty SWOT Analysis:

1. Tax reform i.e. GST will streamline more focused growth with better tax management.

2.Opportunity for growth in south and western region of India

3. Strategic approach through merger and aquisition


Ambuja Realty Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ambuja Realty are as mentioned:

1. Rising Inflation

2. Economic slowdown

3. Stringent Government and Environmental norm and regulation

4.Immense competition

Ambuja Realty Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ambuja Realty:

1. Belani Group

2. Diamond Group

3. Eden Group

4. PS group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ambuja Realty. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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