Ambuja Realty SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 3371

SWOT Analysis of Ambuja Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ambuja Realty

Parent Company

Ambuja Realty group


Development and sale of residential, commercial, retail, Educational property


Real Estate and Construction

Tagline/ Slogan

Building with make a difference, to the way people live


Affordable housing and trusted brand

Ambuja Realty STP


Projects in major cities

Target Group

All sections of society from mostly urban and semi urban areas


Affordable and quality property

Ambuja Realty SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ambuja Realty :

1. Strong brand value and presence.

2. Strategic joint venture and acquisition for development like Joint venture with Swiss hotel for building 5 star business hotel

3. Strong proven track record for quality and commitment

4. Well diversified portfolio of the company


1. Political intervention affecting growth of the company

2. Some of the commercial projects are not strategically located.


1. Tax reform i.e. GST will streamline more focused growth with better tax management.

2.Opportunity for growth in south and western region of India

3. Strategic approach through merger and aquisition


1. Rising Inflation

2. Economic slowdown

3. Stringent Government and Environmental norm and regulation

4.Immense competition

Ambuja Realty Competition


Below are the 4 main Ambuja Realty competitors :

1. Belani Group

2. Diamond Group

3. Eden Group

4. PS group

The brandguide table above concludes the Ambuja Realty SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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