Ambuja Realty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ambuja Realty analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ambuja Realty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ambuja Realty to benchmark its business & performance as compared to the competitors and industry. Ambuja Realty is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ambuja Realty competitors and includes Ambuja Realty target market, segmentation, positioning & Unique Selling Proposition (USP).

Ambuja Realty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ambuja Realty Brand Analysis
Parent Company

Ambuja Realty group


Development and sale of residential, commercial, retail, Educational property


Real Estate and Construction

Tagline/ Slogan

Building with make a difference, to the way people live


Affordable housing and trusted brand

Ambuja Realty STP
Ambuja Realty Segmentation

Projects in major cities

Ambuja Realty Target Market

All sections of society from mostly urban and semi urban areas

Ambuja Realty Positioning

Affordable and quality property

Ambuja Realty SWOT Analysis
Ambuja Realty Strengths

Below are the Strengths in the SWOT Analysis of Ambuja Realty:

1. Strong brand value and presence.

2. Strategic joint venture and acquisition for development like Joint venture with Swiss hotel for building 5 star business hotel

3. Strong proven track record for quality and commitment

4. Well diversified portfolio of the company

Ambuja Realty Weaknesses

Here are the weaknesses in the Ambuja Realty SWOT Analysis:

1. Political intervention affecting growth of the company

2. Some of the commercial projects are not strategically located.

Ambuja Realty Opportunities

Following are the Opportunities in Ambuja Realty SWOT Analysis:

1. Tax reform i.e. GST will streamline more focused growth with better tax management.

2.Opportunity for growth in south and western region of India

3. Strategic approach through merger and aquisition

Ambuja Realty Threats

The threats in the SWOT Analysis of Ambuja Realty are as mentioned:

1. Rising Inflation

2. Economic slowdown

3. Stringent Government and Environmental norm and regulation

4.Immense competition

Ambuja Realty Competition

Below are the top 4 Ambuja Realty competitors:

1. Belani Group

2. Diamond Group

3. Eden Group

4. PS group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ambuja Realty. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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