Ambuja Realty SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 4044

SWOT analysis of Ambuja Realty analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ambuja Realty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ambuja Realty to benchmark its business & performance as compared to the competitors and industry. Ambuja Realty is one of the leading brands in the real estate and construction sector. The table below also lists the top Ambuja Realty competitors and elaborates Ambuja Realty market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ambuja Realty SWOT, Competitors, Marketing STP & Brand analysis Table
Ambuja Realty Brand Analysis
Parent Company

Ambuja Realty group


Development and sale of residential, commercial, retail, Educational property


Real Estate and Construction

Tagline/ Slogan

Building with make a difference, to the way people live


Affordable housing and trusted brand

Ambuja Realty STP

Projects in major cities

Target Group

All sections of society from mostly urban and semi urban areas


Affordable and quality property

Ambuja Realty SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ambuja Realty. Strengths are:

1. Strong brand value and presence.

2. Strategic joint venture and acquisition for development like Joint venture with Swiss hotel for building 5 star business hotel

3. Strong proven track record for quality and commitment

4. Well diversified portfolio of the company


Here are the weaknesses in the Ambuja Realty SWOT Analysis:

1. Political intervention affecting growth of the company

2. Some of the commercial projects are not strategically located.


Following are the Opportunities in Ambuja Realty SWOT Analysis:

1. Tax reform i.e. GST will streamline more focused growth with better tax management.

2.Opportunity for growth in south and western region of India

3. Strategic approach through merger and aquisition


The threats in the SWOT Analysis of Ambuja Realty are as mentioned:

1. Rising Inflation

2. Economic slowdown

3. Stringent Government and Environmental norm and regulation

4.Immense competition

Ambuja Realty Competition

Below are the top 4 Ambuja Realty competitors:

1. Belani Group

2. Diamond Group

3. Eden Group

4. PS group

The brandguide table above concludes the Ambuja Realty SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ambuja Realty. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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