Sun Hung Kai Properties SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sun Hung Kai Properties analyses the brand by its strengths, weaknesses, opportunities & threats. In Sun Hung Kai Properties SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sun Hung Kai Properties to benchmark its business & performance as compared to the competitors. Sun Hung Kai Properties is one of the leading brands in the real estate and construction sector.

The table below lists the Sun Hung Kai Properties SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sun Hung Kai Properties competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sun Hung Kai Properties SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sun Hung Kai Properties Brand Analysis
Parent Company

Sun Hung Kai Properties

Category

Development of property for sale and investment which includes residential estates, offices and shopping centres

Sector

Real Estate and Construction

Tagline/ Slogan

Building homes with heart

USP

Finest quality products and first class service

Sun Hung Kai Properties STP
Segment

Hong Kong and Chinese market

Target Group

Corporate, high and medium level group

Positioning

Contributors in providing better homes and in betterment of the society

SWOT Analysis of Sun Hung Kai Properties
Sun Hung Kai Properties Strengths

Below are the Strengths in the SWOT Analysis of Sun Hung Kai Properties:

1. Hong Kong’s largest land owner
2. Majority of the financing is from Hong Kong which reduces the exchange risk
3. Superior service delivered with the help of SHKP club
4. Wide range of CSR activities undertaken

Sun Hung Kai Properties Weaknesses

Here are the weaknesses in the Sun Hung Kai Properties SWOT Analysis:

1. Limited operations across the world

2. Competition in the industry means limited market share growth

Sun Hung Kai Properties Opportunities

Following are the Opportunities in Sun Hung Kai Properties SWOT Analysis:

1.Excessive demand compared to the supply in the Hong Kong property market
2.Expected rise in property prices
3.Expansion of business in Chinese market

Sun Hung Kai Properties Threats

The threats in the SWOT Analysis of Sun Hung Kai Properties are as mentioned:

1.Expected slow down in private consumption in Hong Kong
2.Increased investment in commercial property such as parking spaces
3.Increasing duty rates and imposition of additional stamp duty in Hong Kong

Sun Hung Kai Properties Competition
Sun Hung Kai Properties Competitors

Below are the top 3 competitors of Sun Hung Kai Properties:

1.Hopewell Holdings
2.Wharf Holdings Limited
3.Hutchison Whampoa Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sun Hung Kai Properties. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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