Sun Hung Kai Properties SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2862

SWOT Analysis of Sun Hung Kai Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sun Hung Kai Properties

Parent Company

Sun Hung Kai Properties


Development of property for sale and investment which includes residential estates, offices and shopping centres


Real Estate and Construction

Tagline/ Slogan

Building homes with heart


Finest quality products and first class service

Sun Hung Kai Properties STP


Hong Kong and Chinese market

Target Group

Corporate, high and medium level group


Contributors in providing better homes and in betterment of the society

Sun Hung Kai Properties SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sun Hung Kai Properties. Strengths are:

1. Hong Kong’s largest land owner
2. Majority of the financing is from Hong Kong which reduces the exchange risk
3. Superior service delivered with the help of SHKP club
4. Wide range of CSR activities undertaken


Here are the weaknesses of Sun Hung Kai Properties :

1. Limited operations across the world

2. Competition in the industry means limited market share growth


Following are the Opportunities of Sun Hung Kai Properties :

1.Excessive demand compared to the supply in the Hong Kong property market
2.Expected rise in property prices
3.Expansion of business in Chinese market


The threats of Sun Hung Kai Properties are as mentioned :

1.Expected slow down in private consumption in Hong Kong
2.Increased investment in commercial property such as parking spaces
3.Increasing duty rates and imposition of additional stamp duty in Hong Kong

Sun Hung Kai Properties Competition


Below are the 3 main Sun Hung Kai Properties competitors :

1.Hopewell Holdings
2.Wharf Holdings Limited
3.Hutchison Whampoa Limited

The brandguide table above concludes the Sun Hung Kai Properties SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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