Sun Hung Kai Properties SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Sun Hung Kai Properties

Development of property for sale and investment which includes residential estates, offices and shopping centres

Real Estate and Construction

Building homes with heart

Finest quality products and first class service

Hong Kong and Chinese market

Corporate, high and medium level group

Contributors in providing better homes and in betterment of the society

Below are the Strengths in the SWOT Analysis of Sun Hung Kai Properties:

1. Hong Kong’s largest land owner
2. Majority of the financing is from Hong Kong which reduces the exchange risk
3. Superior service delivered with the help of SHKP club
4. Wide range of CSR activities undertaken

Here are the weaknesses in the Sun Hung Kai Properties SWOT Analysis:

1. Limited operations across the world

2. Competition in the industry means limited market share growth

Following are the Opportunities in Sun Hung Kai Properties SWOT Analysis:

1.Excessive demand compared to the supply in the Hong Kong property market
2.Expected rise in property prices
3.Expansion of business in Chinese market

The threats in the SWOT Analysis of Sun Hung Kai Properties are as mentioned:

1.Expected slow down in private consumption in Hong Kong
2.Increased investment in commercial property such as parking spaces
3.Increasing duty rates and imposition of additional stamp duty in Hong Kong

Below are the top 3 Sun Hung Kai Properties competitors:

1.Hopewell Holdings
2.Wharf Holdings Limited
3.Hutchison Whampoa Limited