Sun Hung Kai Properties SWOT Analysis, Competitors & USP

Sun Hung Kai Properties SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sun Hung Kai Properties, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sun Hung Kai Properties to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sun Hung Kai Properties is one of the leading brands in the real estate and construction sector.

The article below lists the Sun Hung Kai Properties SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sun Hung Kai Properties SWOT Analysis:

SWOT Analysis of Sun Hung Kai Properties

For Sun Hung Kai Properties, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sun Hung Kai Properties Strengths

The strengths of Sun Hung Kai Properties looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sun Hung Kai Properties :

1. Hong Kong’s largest land owner
2. Majority of the financing is from Hong Kong which reduces the exchange risk
3. Superior service delivered with the help of SHKP club
4. Wide range of CSR activities undertaken

Sun Hung Kai Properties Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sun Hung Kai Properties SWOT Analysis:

1. Limited operations across the world

2. Competition in the industry means limited market share growth

Sun Hung Kai Properties Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sun Hung Kai Properties SWOT Analysis:

1.Excessive demand compared to the supply in the Hong Kong property market
2.Expected rise in property prices
3.Expansion of business in Chinese market

Sun Hung Kai Properties Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sun Hung Kai Properties are as mentioned:

1.Expected slow down in private consumption in Hong Kong
2.Increased investment in commercial property such as parking spaces
3.Increasing duty rates and imposition of additional stamp duty in Hong Kong

Sun Hung Kai Properties Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sun Hung Kai Properties:

1.Hopewell Holdings
2.Wharf Holdings Limited
3.Hutchison Whampoa Limited

Hence this concludes the Sun Hung Kai Properties SWOT analysis.

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About Sun Hung Kai Properties

Sun Hung Kai Properties Overview
Parent Company	Sun Hung Kai Properties
Category	Development of property for sale and investment which includes residential estates, offices and shopping centres
Sector	Real Estate and Construction
Tagline/ Slogan	Building homes with heart
USP	Finest quality products and first class service
Sun Hung Kai Properties STP
Segmentation	Hong Kong and Chinese market
Target Market	Corporate, high and medium level group
Positioning	Contributors in providing better homes and in betterment of the society

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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