Sun Hung Kai Properties SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2730
Advertisements

SWOT Analysis of Sun Hung Kai Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sun Hung Kai Properties

Parent Company

Sun Hung Kai Properties

Category

Development of property for sale and investment which includes residential estates, offices and shopping centres

Sector

Real Estate and Construction

Tagline/ Slogan

Building homes with heart

USP

Finest quality products and first class service

Sun Hung Kai Properties STP

Segment

Hong Kong and Chinese market

Target Group

Corporate, high and medium level group

Positioning

Contributors in providing better homes and in betterment of the society

Sun Hung Kai Properties SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sun Hung Kai Properties :

1. Hong Kong’s largest land owner
2. Majority of the financing is from Hong Kong which reduces the exchange risk
3. Superior service delivered with the help of SHKP club
4. Wide range of CSR activities undertaken

Weaknesses

1. Limited operations across the world

2. Competition in the industry means limited market share growth

Opportunities

1.Excessive demand compared to the supply in the Hong Kong property market
2.Expected rise in property prices
3.Expansion of business in Chinese market

Threats

1.Expected slow down in private consumption in Hong Kong
2.Increased investment in commercial property such as parking spaces
3.Increasing duty rates and imposition of additional stamp duty in Hong Kong

Sun Hung Kai Properties Competition

Competitors

Below are the 3 main Sun Hung Kai Properties competitors :

1.Hopewell Holdings
2.Wharf Holdings Limited
3.Hutchison Whampoa Limited


The brandguide table above concludes the Sun Hung Kai Properties SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Sun Hung Kai Properties. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin