British Land SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2582

SWOT Analysis of British Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

British Land

Parent Company

British Land


Real Estate Investment Trust which engages on managing, financing and developing commercial property in UK


Real Estate

Tagline/ Slogan

UK’s largest listed retail landlord


High Quality



Real Estate

Target Group

High quality occupiers committed to long leases


Well located, high quality, sustainable developments

SWOT Analysis


1. Their properties are adaptable to a wide range of trading formats
2. Location advantage as London is a global financial centre
3. Rated as good or excellent by 80% of their customers
4. Entered numerous joint ventures to expand its operations


1.Current planning legislation limits development of new space
2.Limited global presence
3.Uncertainty and fluctuations in asset values are high


1.Increased demand in UK for existing high quality retail accommodation
2.Shortage of supply of prime retail assets
3.Geographic expansion


1.Risk of retailers collapsing due to uncertainty in economy
2.Increase in tax rates
3.Economic downturn



1.Capital Shopping Centres Group
3.Land Securities Group

The table above concludes the British Land SWOT analysis along with its marketing and brand parameters.


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