British Land SWOT Analysis, Competitors & USP

SWOT analysis of British Land analyses the brand by its strengths, weaknesses, opportunities & threats. In British Land SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like British Land to benchmark its business & performance as compared to the competitors. British Land is one of the leading brands in the real estate and construction sector.

The article below lists the British Land SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the British Land SWOT Analysis:

SWOT Analysis of British Land

For British Land, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

British Land Strengths

The strengths of British Land looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of British Land :

1. Their properties are adaptable to a wide range of trading formats
2. Location advantage as London is a global financial centre
3. Rated as good or excellent by 80% of their customers
4. Entered numerous joint ventures to expand its operations

British Land Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the British Land SWOT Analysis:

1.Current planning legislation limits development of new space
2.Limited global presence
3.Uncertainty and fluctuations in asset values are high

British Land Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in British Land SWOT Analysis:

1.Increased demand in UK for existing high quality retail accommodation
2.Shortage of supply of prime retail assets
3.Geographic expansion

British Land Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of British Land are as mentioned:

1.Risk of retailers collapsing due to uncertainty in economy
2.Increase in tax rates
3.Economic downturn

British Land Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of British Land:

1.Capital Shopping Centres Group
2.Hammerson
3.Land Securities Group

Hence this concludes the British Land SWOT analysis.

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About British Land

British Land Overview
Parent Company	British Land
Category	Real Estate Investment Trust which engages on managing, financing and developing commercial property in UK
Sector	Real Estate and Construction
Tagline/ Slogan	UK’s largest listed retail landlord
USP	High Quality
British Land STP
Segmentation	Real Estate
Target Market	High quality occupiers committed to long leases
Positioning	Well located, high quality, sustainable developments

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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