Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of British Land analyses the brand by its strengths, weaknesses, opportunities & threats. In British Land SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like British Land to benchmark its business & performance as compared to the competitors. British Land is one of the leading brands in the real estate and construction sector.
The table below lists the British Land SWOT (Strengths, Weaknesses, Opportunities, Threats), top British Land competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
British Land SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
British Land Brand Analysis
Real Estate Investment Trust which engages on managing, financing and developing commercial property in UK
Well located, high quality, sustainable developments
SWOT Analysis of British Land
British Land Strengths
Below are the Strengths in the SWOT Analysis of British Land:
1. Their properties are adaptable to a wide range of trading formats 2. Location advantage as London is a global financial centre 3. Rated as good or excellent by 80% of their customers 4. Entered numerous joint ventures to expand its operations
British Land Weaknesses
Here are the weaknesses in the British Land SWOT Analysis:
1.Current planning legislation limits development of new space 2.Limited global presence 3.Uncertainty and fluctuations in asset values are high
British Land Opportunities
Following are the Opportunities in British Land SWOT Analysis:
1.Increased demand in UK for existing high quality retail accommodation 2.Shortage of supply of prime retail assets 3.Geographic expansion
British Land Threats
The threats in the SWOT Analysis of British Land are as mentioned:
1.Risk of retailers collapsing due to uncertainty in economy 2.Increase in tax rates 3.Economic downturn
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