Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of British Land analyses the brand by its strengths, weaknesses, opportunities & threats. In British Land SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like British Land to benchmark its business & performance as compared to the competitors. British Land is one of the leading brands in the real estate and construction sector.
The article below lists the British Land SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the British Land SWOT Analysis:
For British Land, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
British Land Strengths
The strengths of British Land looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of British Land :
1. Their properties are adaptable to a wide range of trading formats 2. Location advantage as London is a global financial centre 3. Rated as good or excellent by 80% of their customers 4. Entered numerous joint ventures to expand its operations
British Land Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the British Land SWOT Analysis:
1.Current planning legislation limits development of new space 2.Limited global presence 3.Uncertainty and fluctuations in asset values are high
British Land Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in British Land SWOT Analysis:
1.Increased demand in UK for existing high quality retail accommodation 2.Shortage of supply of prime retail assets 3.Geographic expansion
British Land Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of British Land are as mentioned:
1.Risk of retailers collapsing due to uncertainty in economy 2.Increase in tax rates 3.Economic downturn
British Land Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of British Land:
Well located, high quality, sustainable developments
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