SWOT analysis of British Land analyses the brand/company with its strengths, weaknesses, opportunities & threats. In British Land SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like British Land to benchmark its business & performance as compared to the competitors and industry. As of 2020, British Land is one of the leading brands in the real estate and construction sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top British Land competitors and includes British Land target market, segmentation, positioning & Unique Selling Proposition (USP).
| British Land Brand Analysis | |
|---|---|
| Parent Company |
British Land |
| Category |
Real Estate Investment Trust which engages on managing, financing and developing commercial property in UK |
| Sector | |
| Tagline/ Slogan |
UK’s largest listed retail landlord |
| USP |
High Quality |
| British Land STP | |
| British Land Segmentation |
Real Estate |
| British Land Target Market |
High quality occupiers committed to long leases |
| British Land Positioning |
Well located, high quality, sustainable developments |
| British Land SWOT Analysis | |
| British Land Strengths |
Below are the Strengths in the SWOT Analysis of British Land: 1. Their properties are adaptable to a wide range of trading formats |
| British Land Weaknesses |
Here are the weaknesses in the British Land SWOT Analysis: 1.Current planning legislation limits development of new space |
| British Land Opportunities |
Following are the Opportunities in British Land SWOT Analysis: 1.Increased demand in UK for existing high quality retail accommodation |
| British Land Threats |
The threats in the SWOT Analysis of British Land are as mentioned: 1.Risk of retailers collapsing due to uncertainty in economy |
| British Land Competition | |
| Competitors |
Below are the top 3 British Land competitors: 1.Capital Shopping Centres Group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to British Land. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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