British Land SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 3727

SWOT Analysis of British Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

British Land

Parent Company

British Land


Real Estate Investment Trust which engages on managing, financing and developing commercial property in UK


Real Estate and Construction

Tagline/ Slogan

UK’s largest listed retail landlord


High Quality

British Land STP


Real Estate

Target Group

High quality occupiers committed to long leases


Well located, high quality, sustainable developments

British Land SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of British Land :

1. Their properties are adaptable to a wide range of trading formats
2. Location advantage as London is a global financial centre
3. Rated as good or excellent by 80% of their customers
4. Entered numerous joint ventures to expand its operations


1.Current planning legislation limits development of new space
2.Limited global presence
3.Uncertainty and fluctuations in asset values are high


1.Increased demand in UK for existing high quality retail accommodation
2.Shortage of supply of prime retail assets
3.Geographic expansion


1.Risk of retailers collapsing due to uncertainty in economy
2.Increase in tax rates
3.Economic downturn

British Land Competition


Below are the 3 main British Land competitors :

1.Capital Shopping Centres Group
3.Land Securities Group

The brandguide table above concludes the British Land SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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