British Land SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of British Land analyses the brand/company with its strengths, weaknesses, opportunities & threats. In British Land SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like British Land to benchmark its business & performance as compared to the competitors and industry. As of 2020, British Land is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top British Land competitors and includes British Land target market, segmentation, positioning & Unique Selling Proposition (USP).

British Land SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
British Land Brand Analysis
Parent Company

British Land

Category

Real Estate Investment Trust which engages on managing, financing and developing commercial property in UK

Sector

Real Estate and Construction

Tagline/ Slogan

UK’s largest listed retail landlord

USP

High Quality

British Land STP
British Land Segmentation

Real Estate

British Land Target Market

High quality occupiers committed to long leases

British Land Positioning

Well located, high quality, sustainable developments

British Land SWOT Analysis
British Land Strengths

Below are the Strengths in the SWOT Analysis of British Land:

1. Their properties are adaptable to a wide range of trading formats
2. Location advantage as London is a global financial centre
3. Rated as good or excellent by 80% of their customers
4. Entered numerous joint ventures to expand its operations

British Land Weaknesses

Here are the weaknesses in the British Land SWOT Analysis:

1.Current planning legislation limits development of new space
2.Limited global presence
3.Uncertainty and fluctuations in asset values are high

British Land Opportunities

Following are the Opportunities in British Land SWOT Analysis:

1.Increased demand in UK for existing high quality retail accommodation
2.Shortage of supply of prime retail assets
3.Geographic expansion

British Land Threats

The threats in the SWOT Analysis of British Land are as mentioned:

1.Risk of retailers collapsing due to uncertainty in economy
2.Increase in tax rates
3.Economic downturn

British Land Competition
Competitors

Below are the top 3 British Land competitors:

1.Capital Shopping Centres Group
2.Hammerson
3.Land Securities Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to British Land. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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