Emaar Properties SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Emaar Group

Global property developer and provider of premier lifestyles

Real Estate and Construction

Quality lifestlye across the globe

Innovative and high quality real estate development

Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America

High income group and business corporates

Creates value-added, master-planned communities that meet full spectrum of lifestyle needs

Below are the Strengths in the SWOT Analysis of Emaar Properties:

1. Well diversified portfolio due to focused expansion and diversification strategy
2. Arab world’s biggest listed developer
3. Strong global presence with operations across 36 countries
4. Entered numerous joint ventures to expand its operations

5. Location advantage since Dubai is considered as one of the best locations in the world for real estate investment

Here are the weaknesses in the Emaar Properties SWOT Analysis:

1.Vulnerable to risks of various local economies
2.New limits on loan might reduce demand and operational flexibility

Following are the Opportunities in Emaar Properties SWOT Analysis:

1.Strong signs of recovery in the Dubai property sector
2.Investor Law would make investment more attractive in Dubai
3. Expansion in new markets

The threats in the SWOT Analysis of Emaar Properties are as mentioned:

1.Another property bubble
2.Fluctuating interest rates
3.Global economic crisis

Below are the top 3 Emaar Properties competitors:

1.Majid Al Futtaim Group
2.Nakheel PJSC Company
3.Saudi Binladin Group