Emaar Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 5306

SWOT Analysis of Emaar Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Emaar Properties

Parent Company

Emaar Group


Global property developer and provider of premier lifestyles


Real Estate

Tagline/ Slogan

Quality lifestlye across the globe


Innovative and high quality real estate development



Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America

Target Group

High income group and business corporates


Creates value-added, master-planned communities that meet full spectrum of lifestyle needs

SWOT Analysis


1. Well diversified portfolio due to focused expansion and diversification strategy
2. Arab world’s biggest listed developer
3. Strong global presence with operations across 36 countries
4. Entered numerous joint ventures to expand its operations

5. Location advantage since Dubai is considered as one of the best locations in the world for real estate investment


1.Vulnerable to risks of various local economies
2.New limits on loan might reduce demand and operational flexibility


1.Strong signs of recovery in the Dubai property sector
2.Investor Law would make investment more attractive in Dubai
3. Expansion in new markets


1.Another property bubble
2.Fluctuating interest rates
3.Global economic crisis



1.Majid Al Futtaim Group
2.Nakheel PJSC Company
3.Saudi Binladin Group

The table above concludes the Emaar Properties SWOT analysis along with its marketing and brand parameters.


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