Emaar Properties SWOT Analysis, Competitors & USP
SWOT analysis of Emaar Properties analyses the brand by its strengths, weaknesses, opportunities & threats. In Emaar Properties SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Emaar Properties to benchmark its business & performance as compared to the competitors. Emaar Properties is one of the leading brands in the real estate and construction sector.
The table below lists the Emaar Properties SWOT (Strengths, Weaknesses, Opportunities, Threats), top Emaar Properties competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Emaar Properties Brand Analysis | |
|---|---|
| Parent Company |
Emaar Group |
| Category |
Global property developer and provider of premier lifestyles |
| Sector | |
| Tagline/ Slogan |
Quality lifestlye across the globe |
| USP |
Innovative and high quality real estate development |
| Emaar Properties STP | |
| Segment |
Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America |
| Target Group |
High income group and business corporates |
| Positioning |
Creates value-added, master-planned communities that meet full spectrum of lifestyle needs |
| SWOT Analysis of Emaar Properties | |
| Emaar Properties Strengths |
Below are the Strengths in the SWOT Analysis of Emaar Properties: 1. Well diversified portfolio due to focused expansion and diversification strategy 5. Location advantage since Dubai is considered as one of the best locations in the world for real estate investment |
| Emaar Properties Weaknesses |
Here are the weaknesses in the Emaar Properties SWOT Analysis: 1.Vulnerable to risks of various local economies |
| Emaar Properties Opportunities |
Following are the Opportunities in Emaar Properties SWOT Analysis: 1.Strong signs of recovery in the Dubai property sector |
| Emaar Properties Threats |
The threats in the SWOT Analysis of Emaar Properties are as mentioned: 1.Another property bubble |
| Emaar Properties Competition | |
| Emaar Properties Competitors |
Below are the top 3 competitors of Emaar Properties: 1.Majid Al Futtaim Group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Emaar Properties. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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