Emaar Properties SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 7776

SWOT Analysis of Emaar Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Emaar Properties

Parent Company

Emaar Group


Global property developer and provider of premier lifestyles


Real Estate and Construction

Tagline/ Slogan

Quality lifestlye across the globe


Innovative and high quality real estate development

Emaar Properties STP


Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America

Target Group

High income group and business corporates


Creates value-added, master-planned communities that meet full spectrum of lifestyle needs

Emaar Properties SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Emaar Properties :

1. Well diversified portfolio due to focused expansion and diversification strategy
2. Arab world’s biggest listed developer
3. Strong global presence with operations across 36 countries
4. Entered numerous joint ventures to expand its operations

5. Location advantage since Dubai is considered as one of the best locations in the world for real estate investment


1.Vulnerable to risks of various local economies
2.New limits on loan might reduce demand and operational flexibility


1.Strong signs of recovery in the Dubai property sector
2.Investor Law would make investment more attractive in Dubai
3. Expansion in new markets


1.Another property bubble
2.Fluctuating interest rates
3.Global economic crisis

Emaar Properties Competition


Below are the 3 main Emaar Properties competitors :

1.Majid Al Futtaim Group
2.Nakheel PJSC Company
3.Saudi Binladin Group

The brandguide table above concludes the Emaar Properties SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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