Emaar Properties SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 6967
Advertisements

SWOT Analysis of Emaar Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Emaar Properties

Parent Company

Emaar Group

Category

Global property developer and provider of premier lifestyles

Sector

Real Estate and Construction

Tagline/ Slogan

Quality lifestlye across the globe

USP

Innovative and high quality real estate development

Emaar Properties STP

Segment

Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America

Target Group

High income group and business corporates

Positioning

Creates value-added, master-planned communities that meet full spectrum of lifestyle needs

Emaar Properties SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Emaar Properties :

1. Well diversified portfolio due to focused expansion and diversification strategy
2. Arab world’s biggest listed developer
3. Strong global presence with operations across 36 countries
4. Entered numerous joint ventures to expand its operations

5. Location advantage since Dubai is considered as one of the best locations in the world for real estate investment

Weaknesses

1.Vulnerable to risks of various local economies
2.New limits on loan might reduce demand and operational flexibility

Opportunities

1.Strong signs of recovery in the Dubai property sector
2.Investor Law would make investment more attractive in Dubai
3. Expansion in new markets

Threats

1.Another property bubble
2.Fluctuating interest rates
3.Global economic crisis

Emaar Properties Competition

Competitors

Below are the 3 main Emaar Properties competitors :

1.Majid Al Futtaim Group
2.Nakheel PJSC Company
3.Saudi Binladin Group


The brandguide table above concludes the Emaar Properties SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Emaar Properties. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin