Emaar Properties SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Emaar Properties analyses the brand by its strengths, weaknesses, opportunities & threats. In Emaar Properties SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Emaar Properties to benchmark its business & performance as compared to the competitors. Emaar Properties is one of the leading brands in the real estate and construction sector.

The table below lists the Emaar Properties SWOT (Strengths, Weaknesses, Opportunities, Threats), top Emaar Properties competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Emaar Properties SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Emaar Properties Brand Analysis
Parent Company

Emaar Group


Global property developer and provider of premier lifestyles


Real Estate and Construction

Tagline/ Slogan

Quality lifestlye across the globe


Innovative and high quality real estate development

Emaar Properties STP

Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America

Target Group

High income group and business corporates


Creates value-added, master-planned communities that meet full spectrum of lifestyle needs

SWOT Analysis of Emaar Properties
Emaar Properties Strengths

Below are the Strengths in the SWOT Analysis of Emaar Properties:

1. Well diversified portfolio due to focused expansion and diversification strategy
2. Arab world’s biggest listed developer
3. Strong global presence with operations across 36 countries
4. Entered numerous joint ventures to expand its operations

5. Location advantage since Dubai is considered as one of the best locations in the world for real estate investment

Emaar Properties Weaknesses

Here are the weaknesses in the Emaar Properties SWOT Analysis:

1.Vulnerable to risks of various local economies
2.New limits on loan might reduce demand and operational flexibility

Emaar Properties Opportunities

Following are the Opportunities in Emaar Properties SWOT Analysis:

1.Strong signs of recovery in the Dubai property sector
2.Investor Law would make investment more attractive in Dubai
3. Expansion in new markets

Emaar Properties Threats

The threats in the SWOT Analysis of Emaar Properties are as mentioned:

1.Another property bubble
2.Fluctuating interest rates
3.Global economic crisis

Emaar Properties Competition
Emaar Properties Competitors

Below are the top 3 competitors of Emaar Properties:

1.Majid Al Futtaim Group
2.Nakheel PJSC Company
3.Saudi Binladin Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Emaar Properties. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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