Emaar Properties SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Emaar Properties SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Emaar Properties, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Emaar Properties to benchmark its business & performance as compared to the competitors, and make strategic improvements. Emaar Properties is one of the leading brands in the real estate and construction sector.

The article below lists the Emaar Properties SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Emaar Properties SWOT Analysis:

SWOT Analysis of Emaar Properties

For Emaar Properties, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Emaar Properties Strengths

The strengths of Emaar Properties looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Emaar Properties :

1. Well diversified portfolio due to focused expansion and diversification strategy
2. Arab world’s biggest listed developer
3. Strong global presence with operations across 36 countries
4. Entered numerous joint ventures to expand its operations

5. Location advantage since Dubai is considered as one of the best locations in the world for real estate investment

Emaar Properties Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Emaar Properties SWOT Analysis:

1.Vulnerable to risks of various local economies
2.New limits on loan might reduce demand and operational flexibility

Emaar Properties Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Emaar Properties SWOT Analysis:

1.Strong signs of recovery in the Dubai property sector
2.Investor Law would make investment more attractive in Dubai
3. Expansion in new markets

Emaar Properties Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Emaar Properties are as mentioned:

1.Another property bubble
2.Fluctuating interest rates
3.Global economic crisis

Emaar Properties Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Emaar Properties:

1.Majid Al Futtaim Group
2.Nakheel PJSC Company
3.Saudi Binladin Group

Hence this concludes the Emaar Properties SWOT analysis.

Continue reading more about the brand/company.

About Emaar Properties

Emaar Properties Overview
Parent Company

Emaar Group


Global property developer and provider of premier lifestyles


Real Estate and Construction

Tagline/ Slogan

Quality lifestlye across the globe


Innovative and high quality real estate development

Emaar Properties STP

Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America

Target Market

High income group and business corporates


Creates value-added, master-planned communities that meet full spectrum of lifestyle needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Emaar Properties. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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