Capital Shopping Centres SWOT Analysis, Competitors & USP

Capital Shopping Centres

Parent Company

Capital Shopping Centres

Category

Focused on shopping centre management and development

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Prominent player in the real estate market in UK

Capital Shopping Centres STP

Segment

Mainly UK real estate

Target Group

Retailers and corporates

Positioning

Passionate to provide perfect shopping experience

Capital Shopping Centres SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Capital Shopping Centres. Strengths are:

1. Strongest property locations across the country
2. Innovative and effective marketing strategies
3.Excellent service, security and facilities
4. Increase in footfall in spite of economic downturn

Weaknesses

Here are the weaknesses of Capital Shopping Centres :

1.Limited global presence
2.Current planning legislation limits development of new space

Opportunities

Following are the Opportunities of Capital Shopping Centres :

1.Geographic expansion
2.Growing a large asset base during times of downturn
3.Establishing partnerships to reduce risk

Threats

The threats of Capital Shopping Centres are as mentioned :

1.Increase in use of online shopping
2.Risk of retailers collapsing due to uncertainty in economy
3.Increase in tax rates

Capital Shopping Centres Competition

Competitors

Below are the 3 main Capital Shopping Centres competitors :

1.Hammerson
2.Land Securities Group
3.The British Land Company