Capital Shopping Centres SWOT Analysis, USP & Competitors

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SWOT Analysis of Capital Shopping Centres with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Capital Shopping Centres
Parent Company	Capital Shopping Centres
Category	Focused on shopping centre management and development
Sector	Real estate investment trust
Tagline/ Slogan	-
USP	Prominent player in the real estate market in UK
STP
Segment	Mainly UK real estate
Target Group	Retailers and corporates
Positioning	Passionate to provide perfect shopping experience
SWOT Analysis
Strengths	1. Strongest property locations across the country 2. Innovative and effective marketing strategies 3.Excellent service, security and facilities 4. Increase in footfall in spite of economic downturn
Weaknesses	1.Limited global presence 2.Current planning legislation limits development of new space
Opportunities	1.Geographic expansion 2.Growing a large asset base during times of downturn 3.Establishing partnerships to reduce risk
Threats	1.Increase in use of online shopping 2.Risk of retailers collapsing due to uncertainty in economy 3.Increase in tax rates
Competition
Competitors	1.Hammerson 2.Land Securities Group 3.The British Land Company

The table above concludes the Capital Shopping Centres SWOT analysis along with its marketing and brand parameters.

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