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  3. Emaar Properties SWOT Analysis

Emaar Properties SWOT Analysis

Published by MBA Skool Team in Real Estate and Construction category Last Updated: April 12, 2023Read time:

Here is a detailed SWOT analysis of Emaar Properties covering strengths, weaknesses, opportunities and threats.

Emaar Properties Strengths

  1. Well diversified portfolio due to focused expansion and diversification strategy
  2. Arab world’s biggest listed developer
  3. Strong global presence with operations across 36 countries
  4. Entered numerous joint ventures to expand its operations
  5. Location advantage since Dubai is considered as one of the best locations in the world for real estate investment

Above are the strengths in the SWOT Analysis of Emaar Properties. The strengths of Emaar Properties looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Emaar Properties Weaknesses

  1. Vulnerable to risks of various local economies
  2. New limits on loan might reduce demand and operational flexibility

These were the weaknesses in the Emaar Properties SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Emaar Properties Opportunities

  1. Strong signs of recovery in the Dubai property sector
  2. Investor Law would make investment more attractive in Dubai
  3. Expansion in new markets

Above we covered the opportunities in Emaar Properties SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Emaar Properties Threats

  1. Another property bubble
  2. Fluctuating interest rates
  3. Global economic crisis

The threats in the SWOT Analysis of Emaar Properties are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Emaar Properties SWOT analysis.

About Emaar Properties

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Emaar Properties Overview
Parent Company

Emaar Group


Global property developer and provider of premier lifestyles


Real Estate and Construction

Tagline/ Slogan

Quality lifestlye across the globe


Innovative and high quality real estate development

Emaar Properties STP

Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America

Target Market

High income group and business corporates


Creates value-added, master-planned communities that meet full spectrum of lifestyle needs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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