Prestige Estates Projects Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Prestige Estates Projects Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Prestige Estates Projects Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Prestige Estates Projects Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, Prestige Estates Projects Limited is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Prestige Estates Projects Limited competitors and includes Prestige Estates Projects Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Prestige Estates Projects Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Prestige Estates Projects Limited Brand Analysis
Parent Company

Prestige Group

Category

Developments spanning across residential, commercial, retail, leisure and hospitality sectors

Sector

Real Estate and Construction

Tagline/ Slogan

Add prestige to your life

USP

Trusted name

Prestige Estates Projects Limited STP
Prestige Estates Projects Limited Segmentation

Mainly across southern India

Prestige Estates Projects Limited Target Market

Corporate, retailers, high and medium income group

Prestige Estates Projects Limited Positioning

Projects across all asset classes

Prestige Estates Projects Limited SWOT Analysis
Prestige Estates Projects Limited Strengths

Below are the Strengths in the SWOT Analysis of Prestige Estates Projects Limited:

1. Years of experience and skilled workforce makes it a strong real estate player
2. Has several national and international awards across categories
3. Makes use of technology to reach customers
4. Well diversified portfolio

Prestige Estates Projects Limited Weaknesses

Here are the weaknesses in the Prestige Estates Projects Limited SWOT Analysis:

1.Economic slowdown and govt policies affect the businesses and margins severly
2.Limited global presence compared to big players

Prestige Estates Projects Limited Opportunities

Following are the Opportunities in Prestige Estates Projects Limited SWOT Analysis:

1.Growth prospects  in real estate in India
2.Expansion in new geographies
3.Shortage of houses in urban areas

Prestige Estates Projects Limited Threats

The threats in the SWOT Analysis of Prestige Estates Projects Limited are as mentioned:

1.changes in property prices
2.Economic downturn
3.Fluctuating interest rates

Prestige Estates Projects Limited Competition
Competitors

Below are the top 3 Prestige Estates Projects Limited competitors:

1.Sunteck realty Limited
2.Jaypee Infratech Limited
3.Unitech Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Prestige Estates Projects Limited. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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