Prestige Estates Projects Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2893

SWOT Analysis of Prestige Estates Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Prestige Estates Projects Limited

Parent Company

Prestige Group


Developments spanning across residential, commercial, retail, leisure and hospitality sectors


Real Estate

Tagline/ Slogan

Add prestige to your life


Trusted name



Mainly across southern India

Target Group

Corporate, retailers, high and medium income group


Projects across all asset classes

SWOT Analysis


1. Years of experience and skilled workforce makes it a strong real estate player
2. Has several national and international awards across categories
3. Makes use of technology to reach customers
4. Well diversified portfolio


1.Economic slowdown and govt policies affect the businesses and margins severly
2.Limited global presence compared to big players


1.Growth prospects  in real estate in India
2.Expansion in new geographies
3.Shortage of houses in urban areas


1.changes in property prices
2.Economic downturn
3.Fluctuating interest rates



1.Sunteck realty Limited
2.Jaypee Infratech Limited
3.Unitech Limited

The table above concludes the Prestige Estates Projects Limited SWOT analysis along with its marketing and brand parameters.


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