SWOT Analysis of Kalpataru with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Kalpataru |
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Parent Company |
Kalpataru Group |
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Category |
Development of premium residential, commercial, retail, integrated townships, Iifestyle gated communities and redevelopment projects |
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Sector |
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Tagline/ Slogan |
- |
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USP |
Luxury and high quality real estate projects |
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Kalpataru STP |
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Segment |
Across India |
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Target Group |
Corporates, high income group |
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Positioning |
Fulfillment of needs of all customers |
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Kalpataru SWOT Analysis |
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Strengths |
1. Decades of experience in the field of real estate 5. Experienced and qualified management team with strong human resource practices |
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Weaknesses |
1.Limited global presence |
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Opportunities |
1.Expansion in new geographies |
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Threats |
1.Shortage in supply of skilled professionals |
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Kalpataru Competition |
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Competitors |
1.DLF |
The brandguide table above concludes the Kalpataru SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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