Kalpataru SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kalpataru analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kalpataru SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kalpataru to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kalpataru is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kalpataru competitors and includes Kalpataru target market, segmentation, positioning & Unique Selling Proposition (USP).

Kalpataru SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kalpataru Brand Analysis
Parent Company

Kalpataru Group


Development of premium residential, commercial, retail, integrated townships, Iifestyle gated communities and redevelopment projects


Real Estate and Construction

Tagline/ Slogan



Luxury and high quality real estate projects

Kalpataru STP
Kalpataru Segmentation

Across India

Kalpataru Target Market

Corporates, high income group

Kalpataru Positioning

Fulfillment of needs of all customers

Kalpataru SWOT Analysis
Kalpataru Strengths

Below are the Strengths in the SWOT Analysis of Kalpataru:

1. Decades of experience in the field of real estate
2. One of the leading real estate groups in India
3. Strong brand equity
4. Excellent relations with customers

5. Experienced and qualified management team with strong human resource practices

Kalpataru Weaknesses

Here are the weaknesses in the Kalpataru SWOT Analysis:

1.Limited global presence
2.High cost of finance and govt intervention in land dealings

Kalpataru Opportunities

Following are the Opportunities in Kalpataru SWOT Analysis:

1.Expansion in new geographies
2.Reduction in interest rates
3.Growth prospects in real estate in India

Kalpataru Threats

The threats in the SWOT Analysis of Kalpataru are as mentioned:

1.Shortage in supply of skilled professionals
2.Fluctuating interest rates
3.Environmental regulations

Kalpataru Competition

Below are the top 3 Kalpataru competitors:

2.D B Realty Limited
3.Oberoi Realty

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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