Kalpataru SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 3525

SWOT Analysis of Kalpataru with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kalpataru Group


Development of premium residential, commercial, retail, integrated townships, Iifestyle gated communities and redevelopment projects


Real Estate and Construction

Tagline/ Slogan



Luxury and high quality real estate projects

Kalpataru STP


Across India

Target Group

Corporates, high income group


Fulfillment of needs of all customers

Kalpataru SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kalpataru. Strengths are:

1. Decades of experience in the field of real estate
2. One of the leading real estate groups in India
3. Strong brand equity
4. Excellent relations with customers

5. Experienced and qualified management team with strong human resource practices


Here are the weaknesses of Kalpataru :

1.Limited global presence
2.High cost of finance and govt intervention in land dealings


Following are the Opportunities of Kalpataru :

1.Expansion in new geographies
2.Reduction in interest rates
3.Growth prospects in real estate in India


The threats of Kalpataru are as mentioned :

1.Shortage in supply of skilled professionals
2.Fluctuating interest rates
3.Environmental regulations

Kalpataru Competition


Below are the 3 main Kalpataru competitors :

2.D B Realty Limited
3.Oberoi Realty

The brandguide table above concludes the Kalpataru SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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