Kalpataru SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2881
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SWOT Analysis of Kalpataru with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kalpataru

Parent Company

Kalpataru Group

Category

Development of premium residential, commercial, retail, integrated townships, Iifestyle gated communities and redevelopment projects

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Luxury and high quality real estate projects

Kalpataru STP

Segment

Across India

Target Group

Corporates, high income group

Positioning

Fulfillment of needs of all customers

Kalpataru SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kalpataru :

1. Decades of experience in the field of real estate
2. One of the leading real estate groups in India
3. Strong brand equity
4. Excellent relations with customers

5. Experienced and qualified management team with strong human resource practices

Weaknesses

1.Limited global presence
2.High cost of finance and govt intervention in land dealings

Opportunities

1.Expansion in new geographies
2.Reduction in interest rates
3.Growth prospects in real estate in India

Threats

1.Shortage in supply of skilled professionals
2.Fluctuating interest rates
3.Environmental regulations

Kalpataru Competition

Competitors

Below are the 3 main Kalpataru competitors :

1.DLF
2.D B Realty Limited
3.Oberoi Realty


The brandguide table above concludes the Kalpataru SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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