Bouygues SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Bouygues Group

Construction Services

Real Estate and Construction

Shaping a Better Life

Developing energy efficient solutions for its customers

Based on geography: Europe, Africa, rest of the world

Predominantly projects in France, Western Europe and Eastern Europe

A company focused on innovation and sustainable development

Below are the Strengths in the SWOT Analysis of Bouygues:

1. Well diversified business presence – construction, telecom and media; not all segments are under pressure at the same time
2. Bouygues subsidiary TFI is the market leader in France – In the area of pay television, the TF1’s channel, Eurosport, is the leading pan European sports broadcasting channel with a viewership base of 120+ million households.

3. Over 130,000 employees forms a part of the workforce

4. Has its worldwide presence in 80+ countries

Here are the weaknesses in the Bouygues SWOT Analysis:

1. Declining profit margins despite increasing revenues, over the years
2. Competitive disadvantage due to non-participation in bid for spectrum licenses in France

Following are the Opportunities in Bouygues SWOT Analysis:

1. Growing construction in the Asian region – the revenue contribution from Asia and Oceania region is only close to 6% currently
2. Increasing use of smartphones across the globe provides a hug opportunity for its telec0om wing
3. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Europe 2020 Strategy plans to achieve.

The threats in the SWOT Analysis of Bouygues are as mentioned:

1. Growing debt burden of European nations
2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased by 22.9% and 13.7% compared to previous year

Below are the top 4 Bouygues competitors:

1. Vinci

2. Eiffage Construction

3. Spie Batignolles

4. Fayat