Bouygues SWOT Analysis, Competitors & USP

Bouygues SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bouygues, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bouygues to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bouygues is one of the leading brands in the real estate and construction sector.

The article below lists the Bouygues SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bouygues SWOT Analysis:

SWOT Analysis of Bouygues

For Bouygues, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bouygues Strengths

The strengths of Bouygues looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bouygues :

1. Well diversified business presence – construction, telecom and media; not all segments are under pressure at the same time
2. Bouygues subsidiary TFI is the market leader in France – In the area of pay television, the TF1’s channel, Eurosport, is the leading pan European sports broadcasting channel with a viewership base of 120+ million households.

3. Over 130,000 employees forms a part of the workforce

4. Has its worldwide presence in 80+ countries

Bouygues Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bouygues SWOT Analysis:

1. Declining profit margins despite increasing revenues, over the years
2. Competitive disadvantage due to non-participation in bid for spectrum licenses in France

Bouygues Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bouygues SWOT Analysis:

1. Growing construction in the Asian region – the revenue contribution from Asia and Oceania region is only close to 6% currently
2. Increasing use of smartphones across the globe provides a hug opportunity for its telec0om wing
3. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Europe 2020 Strategy plans to achieve.

Bouygues Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bouygues are as mentioned:

1. Growing debt burden of European nations
2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased by 22.9% and 13.7% compared to previous year

Bouygues Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Bouygues:

1. Vinci

2. Eiffage Construction

3. Spie Batignolles

4. Fayat

Hence this concludes the Bouygues SWOT analysis.

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About Bouygues

Bouygues Overview
Parent Company	Bouygues Group
Category	Construction Services
Sector	Real Estate and Construction
Tagline/ Slogan	Shaping a Better Life
USP	Developing energy efficient solutions for its customers
Bouygues STP
Segmentation	Based on geography: Europe, Africa, rest of the world
Target Market	Predominantly projects in France, Western Europe and Eastern Europe
Positioning	A company focused on innovation and sustainable development

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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